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Jeff Hasen

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Notes From A Mobilized Marketer - The Answer To Mobile's ROI Is A Shrug?

About half of marketers and agencies are not measuring mobile ROI, eMarketer said. A shrug of the shoulders is the answer to the question by the clients or senior management of how we're doing? My question for you – what will you do next after you are moved out?

Half of Pinterest’s users are outside the U.S., the company says.

58% of customer service teams view social media inquiries as their top challenge, Forbes reported.

44% of U.S. online shoppers start the buying process with Amazon, per BloomReach.

Nearly 8 out of every 9 minutes occurs within a user’s top five apps: comScore.

On Twitter, videos are retweeted 6x more than photos. Also, 90% of video views on Twitter are from mobile devices.

More than half of all Google searches now happen on mobile devices.

CEO John Chen said that BlackBerry may quit the handset business if it the company is not profitable in a year.

eMarketer says that approximately 2 billion people have smartphones today. Another 150-200 million will buy their first in each of the next 3 years.

Americans spend 2+ hours a day on smartphone apps: comScore.

A headline proclaimed that mobile is "marketers' magic bullet". We haven't gotten more sophisticated than that hype nonsense?

54% are willing to end a relationship with a brand if they are not reached with personalization, according to Razorfish’s Jeremy Lockhorn.

Several more from Jeremy:

-- 46% of consumers will purchase more if you personalize across channel

-- 83% of consumers expect you to know them across channels and devices

-- there is a 1% conversion rate for smartphones, a third of the PC rate

-- 55% of marketers are using cross-channel technology to create single view of customer

Microsoft says that Surface is now a $3.5 billion business. Still, NFL announcers mistake them for iPads.

Tagged with emarketer, Pinterest, Twitter, BlackBerry, Surface, Microsoft, iPad.

October 11, 2015 by Jeff Hasen.
  • October 11, 2015
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  • emarketer
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Notes From A Mobilized Marketer - Does It Pay For A Retailer To Offer Apple Pay?

It may not pay to carry Apple Pay. Twenty-eight retailers told Reuters that lack of access to data about customers and their buying habits is a key reason why they don’t accept Apple Pay. But an Apple rep told the news organization that it expects half of the top U.S. merchants to feature the service by the end of the year.

Meanwhile, Kantar says that only 13% of U.S. iPhone 6 owners have used Apple Pay. What has held the other 87% back? Not enough locations, not enough consumer education, not enough benefit? Something else? I say that it’s all of the above.

Tweet of the week – from Rebecca Lieb ‏@lieblink: Smart jeans that tell you if you gained weight? My stupid jeans have done this for years.

Facebook Messenger now lets you send friends a map with your location.

True or false, fellow Apple Watch owners - if I left it at home, I'd make a special trip to retrieve it. I'm in the false camp.

Consumers are willing to trade personal info for value, per Forrester. 41% for cash rewards, 28% for loyal points, 15% for a better consumer experience.

Walmart announced new mobile programs that include a geofence feature that alerts associates to gather pre-ordered merchandise, saving time for the customer.

Periscope now offers a map view of active broadcasts.

Yahoo reportedly paid at least $20 million to stream October's Buffalo Bills – Jacksonville Jaguars game.

BlackBerry settled a legal dispute with Ryan Seacrest's Typo Products.

Expedia's Spanish-language mobile web site is part of an initiative to test and learn.

What irony: Gogo launched a "generous" customer loyalty program for airlines, not paying users who suffer with the service.

Seventy-four percent of people 55 and over in America used the mobile Internet in 2014, a 14% jump from 2013: comScore.

Fifty percent of people uninstall a poor app, IBM says.

Tagged with Apple Pay, IBM, Facebook, Walmart, BlackBerry.

June 7, 2015 by Jeff Hasen.
  • June 7, 2015
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Notes From A Mobilized Marketer - Is A Five-Year "Smart" Clothing Sales Forecast Smart?

So-called “smart” clothing sales are forecast to top 10 million units in five years, a study from Tractica says.  That doesn’t sound like a hit to me. Ten million over a half-decade is a relative drop in the bucket. For perspective, analysts expect Apple to sell between 8 and 14 million Apple Watches in year one.

Americans spend more than 36% of mobile data traffic use on real-time entertainment and 22% on social networking, per CTIA.

Periscope best practices need to be established and followed so we don't keep being asked to stop what we're doing to watch someone walk down the street.

The supposed death of the tablet is overblown. eMarketer forecasts use in North America moving from 174 million this year in 2019. That shows growth, just not on the hockey stick trajectory that we were on over the last five years.

Swatch says that it’s developing smartwatch batteries that last six months. Time will tell if this matters.

30% of those on Tinder are married, says GlobalWebIndex. My wife and I denied knowing what it is.

Four in 10 digital newspaper readers are mobile-only, according to the Newspaper Association of America.

Over one-third of marketers are selling or sharing customer data: Forrester. This topic is covered extensively in my The Art of Mobile Persuasion book that will be available in June.

Approximately, one third of Mother's Day gifts were to be purchased on a mobile device, Criteo predicted.

Consumers are 1.4 times likely to watch a video ad on their phone than any other channel: Google.

One more Google note - more searches are now conducted on mobile than desktop.

I saw a tweet that called BlackBerry an icon. Digging deeper, it was from a BlackBerry partner. That explains it.

A 98-year-old Melbourne woman conceived an app that gives players the task of listing a continuous string of interconnecting words until they have used every letter. Because of the backstory, Millie’s Game may be the most interesting in the app stores.

Tagged with Apple Watch, "smart" clothing, Google, The Art of Mobile Persuasion, BlackBerry.

May 10, 2015 by Jeff Hasen.
  • May 10, 2015
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  • "smart" clothing
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Notes From A Mobilized Marketer - Ikea Brings New Meaning To "Charge It"

While the idea is noble, I have two problems with Ikea’s furniture that wirelessly charges devices. First, there is more than one charging standard and many phones will stay dead. Second, would there not be an electrical socket (or two or three) near the furniture? Isn’t the need more outside the home and office?

Selfie sticks are no longer welcome at the Smithsonian. From a new policy edict: “We encourage museum visitors to take selfies and share their experiences — and leave the selfie sticks in their bags.”

Do you want more battery life for your Apple Watch? The Reserve Strap is like a Mophie but it runs $249.

A security firm said that it found pre-installed malware on the Xiaomi Mi 4 smartphone.

A thousand new smartphones are shipped every 21.8 seconds, according to The Economist.

Google's wireless service will only work with the Nexus 6, per the Wall Street Journal.

Samsung has lost its “Next Big Thing” marketing chief. He had a humongous budget, but certainly got his company's products noticed.

77% of millennials have mobile-banked within the past month. 52% have done so at least four times: Lightspeed FSG.

More than 40% of all time spent on TV properties is on mobile, per comScore.

Target says that mobile accounts for 40% of its digital orders.

The most valuable users are acquired via mobile ads between 9 a.m. and 1 p.m.: Fetch.

Mobile video ads will account for 26% of the U.S. video ad spend by end of the year, per eMarketer.

That Samsung Pay will be widely available is only part of the story of adoption. Consumers need education and assurance of security.

Almost 2 billion mobile phones were sold in 2014: Gartner. Google’s operating system was included on about 80% of all devices sold.

Tagged with Ikea, Apple Pay, Samsung, Samsung Pay, Google, Apple, iPhone.

March 8, 2015 by Jeff Hasen.
  • March 8, 2015
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Notes From A Mobilized Marketer - Facing 2015 Head On

Touch ID is so 2014. Among the advancements expected at next week’s CES 2015 are additional mobile applications that combine biometrics and selfies to enable authentication and access. Hoyos Labs unveiled one 12 months ago or about the last time we attempted to log into a site and remembered both our user name and password. A faceoff is ahead with more competition and innovation.

Smartphones and tablets accounted for more than a third of online sales on Christmas Day as well as 57% of all online traffic: IBM. Those are big jumps vs. previous years.

Also, iOS sales were 4X Android sales on Christmas. That is consistent with Thanksgiving and recent holiday seasons.

Amazon: sales made from its smartphone app doubled this year: nearly 60% of customers shopped on a mobile device. Cyber Monday remained its busiest mobile shopping day of the year, with customers ordering 18 toys per second.

35% had troubles holiday shopping on mobile devices (SOASTA) in what was called "early stages" for retailers.

Tweet of the week: from @ChrisPirillo: BREAKING NEWS: Santa can't be tracked for the rest of Christmas because he had to turn off his GPS to save battery.

From The Verge’s review of the BlackBerry Classic: "The only problem with the screen is that you can't fit a big enough line of coke on it."

Only 12% of ages 18-29 say television would be hard to give up, according to Pew.

While I was out shopping, zero attention was given to Apple Pay at Macy’s’ point of sale. No signage or discussion from clerk. That's no way to speed up adoption.

Meanwhile, Apple Pay launched at Walt Disney World on Christmas Eve. Disneyland comes on in in 2015.

It was great to hear from Apple that a package I sent was on a truck for delivery. Not so great was getting a 5 a.m. text about it. Common sense, no?

Headline: Consumer Interest In Apple Watch Has Been Steadily Declining Since September. Is that a surprise given that it’s not on sale?

I received several impersonal holiday email, including one from FreeConferenceCall.com. Touching.

70% of executives surveyed, more than in the previous four polls, agree that mobile technology use invades time between work and leisure, per CNBC’s Mobile Elite report. Six in 10 access business content via their mobile device over the weekend. 

Tagged with Apple Pay, Apple, IBM, BlackBerry, Apple Watch.

December 28, 2014 by Jeff Hasen.
  • December 28, 2014
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In My New Notes From A Mobilized Marketer - Should We Be Proud That There Are More Mobile Devices Than Toothbrushes?

Rather than trying to prove mobile’s popularity by saying that there are more wireless phones in the world than toothbrushes, why don’t we buy the world some toothbrushes? There are organizations that serve this mission, but we still have a need. Carriers, handset manufacturers, marketers, are you with me?

Led by “back to school shopping”, mobile commerce increased 47% in Q2 vs. a year ago, comScore said. And sales via tablet were up an eye-opening 75%. As comScore reported, some brick-and-mortar retailers prominently offered online-only “Back to School” deals on their sites to promote digital commerce.

One more to note as we near the holiday shopping season: mobile has become the primary medium for consumers to engage with retail brands online, with 70% of engagement from mobile devices.

OK, another one because the stats are so important – more than 34% of the top 10 retailers’ monthly unique visitors are mobile-only.

It has come to this for Blackberry - Wall Street cheered an $11 million loss in the second quarter.

More than one in eight Americans has deposited a check within the past year using a mobile app.

A third of all pictures taken by millennials are selfies, according to a report from Mitek Systems and polling firm Zogby Analytics.

From the same study: 36% of millennials have decided where to spend money or have switched companies based on a brand's mobile offerings.

As crazed as we are about mobile in the U.S., we take a back seat to Austria where market penetration in mobile is 130-140%, according to the IAB.

Multiple studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds. I would’ve guessed 5.

86% of time on mobile is spent on apps, ExactTarget said.

Tablet sales are estimated to increase 39% this year, Brainshark stated. Some think that it’s a dying category. I’m not one of them.

Fear of going without your phone is called nomophobia. As in no mobile. Going without a toothbrush is worse.

Tagged with toothbrushes, comscore, BlackBerry, apps.

October 5, 2014 by Jeff Hasen.
  • October 5, 2014
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Notes From A Mobilized Marketer: Picturing A Chief Instragram Officer Position

Picture this: a C-level job for taking photographs and uploading them. The Hillside Beach Club Resort in Turkey, which is a Hilton location, is hiring a "Chief Instagram Officer". I’m guessing that the only dough tied to this will come from the pastry chef readying the CIO for the day.

Via WatchESPN, 2 million devices watched the World Cup, NBA Finals and/or U.S. Open last Thursday. It’s a new record for a day.

Two of five Hispanic Millennials are mobile-only Internet users, comScore says.

Here’s a stat that I don’t believe - 85 percent of consumers expect to turn to a mobile app first for customer service over the next year. It came from Portio Research.

I enjoyed this tweet from respected mobile analyst Ross Rubin  - “Though I must say the colors on the Galaxy Tab S are more saturated than the fats in Cheesecake Factory menu items.”

There are smartphones as cheap as $25 in India and Indonesia, powered by Mozilla's Firefox. One quarter of the population worldwide will use a smartphone this year. Nine countries will surpass 50% smartphone penetration this year, eMarketer says. 

I believe that this is a great point from a Google executive speaking at SMX - asking a user on your mobile site to install your app is like asking a girl to be your girlfriend right after you introduce yourself.

There's an app to find where 1 or more of the 6 Oscar Mayer Weinermobiles are. You're welcome.

One in 5 mobile apps is run just once, according to Localytics. That’s low, but better than it used to be.

There is a smart hoodie sweatshirt that can post to Facebook and send text messages. Help us.

I have carried an iPhone since v1 in 2007.  I have not woken up one day hoping for a larger version. Have you?

I know that there are other "solutions" coming, but I’m shocked we're at this place with consistently inadequate and expensive in-flight WiFi via Gogo.

Tagged with Instagram, iPhone, Samsung, ESPN.

June 14, 2014 by Jeff Hasen.
  • June 14, 2014
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Notes From A Mobilized Marketer - The "BlackBerry Find" Edition

Nothing says that there are differences in mobile phone usage better than a photo that shows a teenager in England stuck in a storm drain trying to retrieve her BlackBerry. In America, a teenager would head down there and find hundreds of the less-than-popular device. Actually, he or she would never make the effort.

Eighty-five percent of time Twitter users spend on Twitter happens on a mobile device, comScore says. Also, mobile Twitter usage in big cities primarily comes from iPhones, according to a separate report.

Within days, there were 12 million downloads of Microsoft Office on iOS devices. As industry analyst Chetan Sharma points out, it was the most success Microsoft has had with mobile.

Forty-one years ago this month, the first cell phone call was made. The first mobile phones cost $3,300 each and had a battery life of about 20 minutes.

An Apple touchscreen patent shows the company supposedly has figured out when we’re mad at our iPhone. But what if we are mad at something else?

Are you marketing to older folks? Pew is out with a new report – 59 percent of senior citizens use the Internet; 77 percent have cell phones; 47 percent have broadband at home.

One third of wearable device wearers are ditching them, a new stat from Endeavor Partners says.

By the end of the year, there will be more active mobile devices than the population -- 7.3 billion.

The majority of global mobile video viewing in Q4 2013 was content more than 30 minutes.

Do you think March Madness took mobile users away from their devices? Hardly. Over half of U.S. smartphone and tablet users were using mobile to stay current.

In Nigeria, over 500 facilities are using mobile to diagnose and treat tuberculosis.

SMB mobile website adoption in America is now 23 percent, Hibu says.

YouTube gets 50 percent of time spent on mobile entertainment apps.

I wonder if my wife will be OK if I opt in for Hooters offers via SMS in the name of research.

Tagged with BlackBerry, Microsoft, iPhone, twitter.

April 6, 2014 by Jeff Hasen.
  • April 6, 2014
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Notes From A Mobilized Marketer - Of WhatsAppitis and More Pictures of Little Jimmy

Can tapping out mobile messages damage your health? A Granada doctor diagnosed sore wrists as WhatsAppitis. The treatment was "complete abstinence from using the phone to send messages," along with anti-inflammatory drugs.

Twitter now allows picture tagging, up to 4 photos per tweet. Did you see my kid in his hat. And with his sister?

50 percent of users say mobile is the first and last thing they touch when awake. There are punchlines galore. Just not going there.

By 2015, 43 percent of business tablet users will print from mobile devices, HP says. What’s taking so long?

Mobile advertising and search investments by marketers are forecast to increase an average 55 percent annually in 2014, according to Jack Myers.

Millennial Media ‏says that mobile rich media can increase click-through rates by as much as 350 percent over standard banners.

Nineteen percent of Google’s ad revenue came from mobile search ads in 2013 with eMarketer projecting that it will rise to 30 percent over the next three years.

Rankings are subjective by nature but Amazon is only No. 18 on Fast Company’s most innovative list?

My Fitbit Force is being returned due to recall. Actually, that’s great news since innovation is happening fast in the wearables category. Will get more for less.

BlackBerry beat quarterly expectations and made progress on its turnaround. Who expected that?

LinkedIn profiles with images are 11 times more likely to be viewed than those without. I would’ve guessed 50-1.

Headline asked if sales of high-end smartphones have peaked. You get more today for less. That’s not hard to understand.

Report: Sprint to launch HD Voice nationwide by July. Voice is the killer app? In 2014?

Instagram now has 200 million users, including 50 million in the last six months.

Tagged with twitter, Instagram, whatsapp, BlackBerry, Fitbit, amazon.

March 30, 2014 by Jeff Hasen.
  • March 30, 2014
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Notes From A Mobilized Marketer - Swiping at NFC Hype

7-Eleven and Best Buy stopped Near-Field communications (NFC) initiatives, delivering a blow to those who have hyped the heck out of the concept for years.

The White House is testing Samsung and LG phones. BlackBerry may be thrown out of Washington like an under-producing congressman.

Twitter is experimenting showing how many people saw your tweets. My guess is we overestimate how much of our content is seen in such a noisy digital world.

Apple may improve your iPhone's battery life by understanding your habits. Personalization rocks in mobile.

PayPal is working with mobile location tracking firm Placed to connect mobile ads to in-store visits.

I’m betting that you’ve seen many recently recount their first Tweet. I feel like it’s akin to sharing my lunch from today. Neither my mom nor wife cares. And neither do you.

Now you can tip in Starbucks mobile app through an iOS update.

Tribune's Newsbeat app lets robots read you the news in the car. As opposed to the human robots who read the news from your local station.

People in the U.S. are now spending almost an hour more per day on mobile devices than watching traditional TV, according to a Millward Brown survey.

Nielsen says most people have heard of wearables, and that one in six use one. That seems very high to me although it surprised me that Pebble sold 400,000 smartwatches in 2013.

Facebook will grow its share of worldwide mobile internet ad dollars to more than one in five this year--behind only Google, eMarketer says.

Amazon will soon begin shipping a video-streaming device.

Apple's iPhone 5c, described by many as a failure, outsold Blackberry and Windows Phone last quarter.

The mobile health market will top $49 billion by 2020, SAP forecasts.

Tagged with Best Buy, BlackBerry, LG, Samsung, iPhone, Windows, Microsoft.

March 23, 2014 by Jeff Hasen.
  • March 23, 2014
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Notes From A Mobilized Marketer - The "Monkeys Flying" Edition

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NBC received the highest Opening Ceremony ratings in 20 years. I’ve loudly complained that we should be able to see it live on mobile, online, or elsewhere. Given the numbers, that will happen when monkeys fly out of our “you know whats”.

NBC not-withstanding, we live in a real-time world. Imagine if Twitter delayed tweets the way NBC delayed coverage.

Samsung reportedly gave Olympians phones because it didn’t want to see the Apple logo at the Opening Ceremony.

Amazon has updated its iPhone app to enable users detect and buy products using the camera.

In Starbucks, I observed a woman in her 70's sitting with girl under 10. Both were on iPhones. What generational technology divide?

Despite the hype, doctors still turn to desktops for most work purposes, ahead of smartphones or tablets, according to eMarketer.

Mobile advertising was more than 75 percent of Twitter’s total advertising revenue in the fourth quarter of 2013.

60 percent of mobile users expect a website to load in less than 3 seconds.

14 percent of people captured “naughty” content on a mobile device, according to McAfee. That depends on what your definition of “is” is.

Worldwide mobile data traffic will grow almost 11 times the next 4 years, Cisco says. Also, monthly mobile data traffic jumped 80 percent year-over-year in 2013.

25 years ago, half of the world's population had never made a telephone call, much less played Angry Birds.

70 percent of mining executives believe mobile devices have prevented accidents, according to SAP.

iPhone and iPad thefts alone accounted for 18 percent of all grand larcenies in New York City last year, according to the New York Police Department.

One billion people have tried Twitter and three quarters of them have stopped using it, according to multiple reports.

Tagged with Olympics, NBC, iPad, iPhone, Samsung, twitter.

February 9, 2014 by Jeff Hasen.
  • February 9, 2014
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Notes From A Mobilized Marketer - Mom, Baby and Phone Make Three

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New moms spend more time on smartphones than other adults, an AOL survey says. Researchers found that new moms turned to their phones as a “lifeline”  - namely personal assistant to manage schedules, social hub, personal shopper, “informer” to get educated on a slew of new topics, and escape route to get away from the pressures of motherhood.

Wikipedia will start texting info to users in Kenya who don't have Internet access.

I haven't talked to one person who said “Great, BlackBerry BBM is on Android and iPhone”. Timing is everything.

Amazon fired away at Apple's new iPad with an ad that says the Kindle Fire HDX is "Lighter than Air".

With limited supply expected, positioning to get an iPad Air or Mini will be like going after Springsteen tickets.

It’s smart for Apple to call the new thin iPad Air. The Air laptop is beloved and considered by many – including me - as best out there.

I was asked if there is a reason for a business with 40 percent of its traffic coming from mobile to not have a mobile optimized site. None.

SMBs should look further than Foursquare ads for marketing - think permission-based databases.

By 2017, 83 percent of retailers expect to have in-store wireless and 56 percent envision having guest Wi-Fi, a new report claims.

Devices with voice recognition will top 1 billion units in 2013. I recently met someone in that space. Advancements are coming, including voice authentication like “fingerprinting”.

The U.S. healthcare industry reportedly will spend $539 million on mobile marketing by 2015.

Four years ago, less than 4 percent of emails were read on mobile. It’s now near 50 percent.

New York City, the country's largest metro area, has the lowest adoption rate of smartphones -- 48 percent. That’s a surprisingly low number.

 

Tagged with iPad, iPhone, BlackBerry.

October 26, 2013 by Jeff Hasen.
  • October 26, 2013
  • Jeff Hasen
  • iPad
  • iPhone
  • BlackBerry
  • 1 Comment
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Notes From A Mobilized Marketer - Keeping Watch of the Wearable Opportunity

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I scoff at the "consumer demand" label on wearables. Samsung's massive ad campaign only introduces the concept to most.

Retailers overemphasize loyalty in creating mobile experiences, according to a report covered by Mobile Marketer. I say that you can't overemphasize loyalty.

Tablets are most shared devices with 40 percent of users sharing their devices with someone else in their house, according to eBay.

Mobile accounted for one-third of Google paid clicks in Q3, yet CPCs dropped from the previous quarter.

Nielsen: The average amount of times a message needs to be in front of a millennial to be absorbed – 23.

The biggest question for Apple isn't what they are announcing Tuesday with new iPads - it's the quantity of product available for holiday sales.

In their IPO S-1 filing, Twitter expects the mobile advertising market to increase from $10.0 billion to $52.2 billion between 2012 and 2017.

Despite claiming to be the friendliest carrier, T-Mobile is killing grandfathered plans.

Do you shake your head more when someone is carrying a feature phone or a BlackBerry?

Am I the only one who never had an interest in a larger iPhone?

Headline says deeper understanding of mobile users a challenge for media buying. Please. Information equals opportunity.

Mobile commerce is growing 30 percent per year, comScore says.

88 percent of mobile shoppers also use PCs to research purchases, according to Yahoo.

One more, this time from Deloitte: consumers who use their mobile while shopping spend 61 percent more than the average trip.

Cisco says that 33 percent of the world's mobile data traffic will be video by 2017.

I saw a tweet that claims that some of the city of San Diego's website is “kinda mobile-ish” I’m so glad that we’ve progressed in our mobile understanding. Sheesh.

 

Tagged with Samsung, ipad, iPhone, Pew, Nielsen.

October 20, 2013 by Jeff Hasen.
  • October 20, 2013
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Notes From A Mobilized Marketer - Behind Amazon's Mayday Button

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Some unwisely say that the new Mayday feature in Amazon’s Kindle Fire HDX signals a weakness in the product. On the contrary, I say that providing such help is a customer service feature that will please and facilitate more and faster purchases. And that’s why Amazon included it.

The Samsung Galaxy Round could be announced this week, first smartphone with flexible display. I have no issue with this – choice is good.

There are now more than 1 million mobile malware and high risk apps, TrendWare says. As I’ve said before, consumers won’t notice until and unless there is a huge outbreak. Then maybe, maybe they will act.  We went through this with online viruses and worm attacks.

I saw a TV spot for a Black Friday sale nearly nine weeks before Black Friday. And I can’t remember the advertiser. That’s ineffective.

Just when we thought we knew everything about the iPhone launch came a superb, behind the scenes story in last Sunday’s New York Times. Yes, we long ago realized that Steve Jobs was controlling and a bully. This piece takes the reader to those who were on the receiving end of the fury – and came out of it as pioneers.

One in 5 cell owners do most of their online browsing on their phone, according to Pew.

Headline in CIO Magazines says CIO’s Must Move From 'Mobile First' to “Mobile Only”. Stupid, and that’s coming from a mobile guy.

Mobile hotel bookings will increase 225 percent in 2014, according to Expedia.

89 percent of people delete an email that's not formatted for mobile, says Kissmetrics.

19 percent of marketers expect their companies' mobile spend to rise more than 50 percent in the next two years, IAB says.

65 percent of Twitter's ad revenue comes from mobile.

With changes to the app, finally, you can unfriend Facebook friends on Windows Phone.

Tagged with Amazon, Kindle, Twitter, Samsung, iPhone.

October 7, 2013 by Jeff Hasen.
  • October 7, 2013
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Notes From A Mobilized Marketer - The Impact of Mobile On The NFL Edition

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My friend Peter Knox has a four-screen NFL experience: Red Zone on the TV, Eagles on the iPad, fantasy tracking on the iPad Mini, video/chat on the iPhone. And some think that the Vince Lombardi era was the NFL’s heyday?

News that BlackBerry is pulling back from the consumer market was met by an “or vice versa’ comment by tech journalist Colin Gibbs. Exactly. Four years ago, BlackBerry had 51 percent of the North American smartphone market.

I was intrigued by a tweet on a "fully flushable toilet". I prefer one that flushes only 35 percent.

Tired of iOS7 and iPhone 5 and iPhone 5C comments? Judging by history, we're minutes from the rumor churn on iPhone 6. Maybe seconds.

Separate turns to desperate in iPhone auto-correct. I nearly gave someone a heart attack. WTF?

Several stories are out that seniors are now the growth opportunity for mobile. Yes, the technology generational divide is shrinking. 50-64 year olds spent more on tech than 18-29's over the last 12 months, according to Adobe.

End of television? Yeah, right. According to eMarketer, the TV ad spend grew 6.4 percent in Q2 2013 compared to 4.1 percent for digital display.

A mobile trend from Pew - Less "checking in"; more "here's what's near you". Yes, we’re talking about Foursquare, which now has Yelp aspirations.

Only 15-20 percent of Africans have bank accounts but 60-70 percent have mobile phones.

NPD says that over half of children in the U.S are now using smart devices.

The use of mobile news apps on smartphones and tablets has increased from 30 percent to 50 percent since 2012.

Forrester says the recipe for mobile marketing success includes big helpings of analysis. You think?

Mobile shopping is expected to take 16 percent share of holiday e-commerce says eMarketer.

 

Tagged with BlackBerry, iPad, iPhone.

September 22, 2013 by Jeff Hasen.
  • September 22, 2013
  • Jeff Hasen
  • BlackBerry
  • iPad
  • iPhone
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Notes From a Mobilized Marketer - The All-Knowing Wife Edition

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I saw a story titled Apps That Know What You Want, Before You Do. Duh - I have a wife for that.

Mobile ads with four words or less supposedly receive 28 per cent more clicks. Of course, they need to be relevant words.

BlackBerry was asking for a retweet if you have had one of its devices for at least two years. Careful what you ask for. That can’t be pretty. BlackBerry’s share of U.S. smartphone sales is now 1.1 percent. Too little, too late.

I had a range of Apple experiences within 24 hours. I need a “Genius” to spend nearly half hour syncing my calendars (and, without me know until later, screwing up my MacBook Pro mailbox). I set up a new MacBook Air in 10 minutes.

Power chargers that will hack an iPhone? Security is not on most mobile users' minds, much like PCs early on.

Great tweet from CNET’s Maggie Reardon – “Not sure why people get bent out of shape about "plastic" smartphones when these are the same people who put plastic covers on them. #MotoX

Samsung is readying a new flip phone. Will the masses go wild for it? No, this isn't 2004.

Nielsen says Facebook attracts more 18-to-24-year-olds than the four major TV networks during primetime.

With Google speeding up Starbucks Wifi speed 10X, how about tackling in-flight next? Please. Pretty please.

Samsung’s Galaxy S4 reportedly burns down home. Beware - these type stories are almost always hoaxes.

I asked Siri to remind me to print a boarding pass. The reminder came back as jacket. This is acceptable all this time later?

Google has one fourth the mobile users of Facebook, but is said to have 4 times the mobile ad share.

Another calendar app is hardly news, except there is one coming from a 14-year-old who received funding.

 

Tagged with Apple, iPhone, Macbook, Samsung, Starbucks.

August 4, 2013 by Jeff Hasen.
  • August 4, 2013
  • Jeff Hasen
  • Apple
  • iPhone
  • Macbook
  • Samsung
  • Starbucks
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Notes From A Mobilized Marketer - The "Charge It" Edition

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“Juice” with your coffee? DuPont has introduced Corian Powermat wireless charging countertops.

Mobile use during sex stats were interesting the first time. 8,674 surveys later and yeah, so?

BlackBerry's marketing aside, the market has spoken on the company's flagship Z10 - price dropped 75 percent to $49. The company’s CEO says that training issues and problems with getting buyers to "move from the pack" are the reasons for the sales woes. Also, a new report says that BlackBerry now accounts for just 2 percent of mobile traffic.

South Africa mobile stats nearly a year after I visited – 68 percent of email are sent/received on a cellphone; 3 times more text rather than email

One more - there are 4.6 times more households with a mobile device than a computer.

The New York Times is creating a digital long-form magazine. How will it do? Content wins pre-digital times and now.

eMarketer has slashed its 2013 U.S. mobile payments forecast in half. The day will come. Just not tomorrow or next year.

Univision's Hispanic audience avidly consumes content, ads on mobile. No surprise. Hispanics continue to over-index on mobile use and activities.

Another mobile made-up word - apportunity. Stop. Now.

For most outside of us geeks, having two mobile phones in a year is more hassle than a thrill. Agree?

More than 25 percent of organic search visits came from mobile devices in Q2.

How Not To Get Fired For Choosing The Wrong Mobile Strategy is the topic of my July 25 Market Motive webinar. You in?

Cripes. Just saw someone say 2013 is the Year of the smartwatch. It was the Year of mobile something like 9 straight years.

There are supposedly two ways to hit “print” on a mobile device. I can't even get my Macbook Pro to print wirelessly.

Tagged with BlackBerry, Macbook, Market Motive.

July 14, 2013 by Jeff Hasen.
  • July 14, 2013
  • Jeff Hasen
  • BlackBerry
  • Macbook
  • Market Motive
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Notes From A Mobilized Marketer - "The Next Big Thing" Edition

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Apparently The Next Big Thing was Samsung's $12 billion drop in market value due to slow Galaxy S4 sales.

I see a story where the iPhone low-end edition will be out in July. Give me second – I will find others that say August, September, Fall, and never.

I recently tried using the lowest-end smartphone recently. It was hardly the experience that benefits advertisers. Remember 60 percent have smartphones but not all equal.

Where’s the smartphone growth happening? About 18 percent of Americans ages 65 and older now own a smartphone, up from 13 percent in February 2012.

40 percent of YouTube's worldwide views now come from mobile devices.

DVRs and sports don’t mix - 1-2 percent of TV programs are sports in a month but they drive 40 percent of social engagement in a month. It’s the need to be live in a community.

The NFC (near-field communication) payment volume forecast by Gartner was revised downward more than 40 percent. You mean cash really wasn't going to be gone by Tuesday?

A barrage of "flat design" commentary will be coming with the iOS 7 unveiling. Questions I have are will the changes drive Apple sales and loyalty.

A study says irrelevant emails stress us out. What about tweets or mass offers for eyelash enhancements?

A report says that mobile users are willing to share data and watch ads in return for premium content. That’s true – they want a value exchange.

"Positive" tweets lead to more Twitter growth, a study says. Expect smiley faces in my next 1,000 tweets.

There is now a location-aware, mobile version of Wikipedia.

Storytelling has been amped up in retail - explaining technology "with stories instead of specs".  To say it another way, it’s about benefits.

Tagged with Samsung, iphone, DVR, Twitter, smartphones, iOS 7.

June 9, 2013 by Jeff Hasen.
  • June 9, 2013
  • Jeff Hasen
  • Samsung
  • iphone
  • DVR
  • Twitter
  • smartphones
  • iOS 7
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Notes From A Mobilized Marketer: The "U Can't Touch This" Edition

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Consumer Reports says that the Samsung Galaxy S4 is the world’s best smartphone in part because you can use it with gloves on. I see a commercial coming with MC Hammer’s song, U Can’t Touch This.

In the first three months of 2013, 1.8 million Spaniards switched from big carriers to small, cheaper operators. Is a repeat here? Upstarts get smashed in marketing budget wars.

Only 9 percent of marketers think agencies do good job keeping up: Chief Marketing Officer Council. I find that especially true with mobile and traditional firms, some of which that have never veered from the 60’s-style TV spot and print.

Smartphone owners spend 127 minutes per day in mobile apps. What was that about the mobile web killing apps?

A new ad saying more people enjoy music on an iPhone than any other phone targets a younger demo. No 50-somethings.

A report says that by 2016, 25 percent of all laptops shipped will have touchscreens, as compared to just 10 percent now. That’s in large part due to mobile’s effect on technology and behavior.

Home improvement or HTC First with Facebook Home won't be sold in Europe, according to AllThingsD.

64 percent of mobile users use Twitter in front of the TV at home. 25 percent of them tweet about the shows they watch.

99.9 percent of new mobile malware targets Android phones. Consumers don’t care – and won’t until there is a significant issue.

Walmart's head of mobile said at CTIA that while sales through a phone are important, it’s mobile-influenced sales that matter most. Also, Walmart app users spend 40 percent more per month, make twice as many trips as non-app users.

An 18-year-old’s invention can recharge a mobile phone in 30 seconds. But a component needs to be put into the batteries, so it won’t work on our current models.

​

Tagged with Samsung, smartphones, iphone, Apple, apps, mobile web, twitter.

May 27, 2013 by Jeff Hasen.
  • May 27, 2013
  • Jeff Hasen
  • Samsung
  • smartphones
  • iphone
  • Apple
  • apps
  • mobile web
  • twitter
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Notes From A Mobilized Marketer - The "Dumber Smartphone User" Edition

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A report suggests that smartphones are making us dumber. I read it as more of an opinion about the downside of multitasking. I would say more, but I’m conducting an orchestra while I write.

I’ve been using a low-end smartphone for some testing. It provides perspective on the complaints we have with the better models.

As of late last week, while Facebook's stock was down 30 percent since its IPO, daily users were up 26 percent, mobile monthly users were up 56 percent, and revenue up 38 percent, according to Techcrunch.

More on the changing face of mobile messaging - Google’s new Hangouts app will soon support SMS.

Headline: Mobile Loyalty Programs - The New Home Run for Marketers. New? No. ROI has been proven for years. There are dozens of examples in my Mobilized Marketing book and on this site.

Groupon Co-CEO: My wife won't let me forget I rejected Google's $5.75 billion. My wife would move past it. Sure.

Ninety-five percent of Q1 Android smartphone profits went to Samsung.

Households making less than $30K send/receive 60 texts a day, twice those of households earning more than $75K, according to Pew.

ABC will reportedly participate in Nielsen's first test of new technology designed to track mobile TV viewers.

A Virgin America flight attendant reportedly said this upon landing: “If your mobile device is within reach, you can stop pretending it’s turned off now.”

There is no unsubscribe link on Priceline emails. you know, the ones you and I never asked to get when we booked a room.

I hate those "automated" counts like the one running on the Apple home page last week supposedly counting app downloads. They smell fake every time.

Only 3 percent of affluent women buy designer apparel via mobile: study. That number seems very low and bound to go higher.

Tagged with smartphones, Android, apps, Samsung, Apple, Groupon, Google, Mobilized Marketing.

May 19, 2013 by Jeff Hasen.
  • May 19, 2013
  • Jeff Hasen
  • smartphones
  • Android
  • apps
  • Samsung
  • Apple
  • Groupon
  • Google
  • Mobilized Marketing
  • 1 Comment
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Jeff Hasen

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