Jeff Hasen is one of the leading strategists, evangelists and voices in mobile. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. Jeff has also provided strategic guidance for such brands as Sonic, Chick-fil-A and Jamba Juice.
Named a top Chief Marketing Officer on Twitter by Advertising Age, Jeff (@jeffhasen) is the author of two books, The Art of Mobile Persuasion, and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 175 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.
Jeff co-created the certification program for the Mobile Marketing Association. He is also the lone mobile certification trainer for the Direct Marketing Association, with more than 20 hours of teaching available on-demand. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff is a faculty member teaching mobile in the mini-MBA program at Rutgers University. Jeff also teaches online certification courses in mobile marketing for Market Motive.
For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
Earlier in his career, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.