Mobile Education and Training


Jeff Hasen is one of mobile’s foremost teachers, having brought business results-driven lessons to marketers around the world through workshops, keynote speeches, webinars, comprehensive online training, and his critically-acclaimed Mobilized Marketing book.

Mobile Marketing Association Certification


Jeff co-created the MMA program that gives marketers a way to validate the mobile marketing knowledge gained while interacting with the industry. Becoming Mobile Certified validates the fact that a marketer has earned knowledge through industry-related education and experience.

Direct Marketing Association Mobile Certification


Jeff developed the cirriculum and is the sole trainer for the DMA's mobile certification program. He also taught mobile marketing at the 2012 and 2013 editions of the DMA’s national conference.

Online Certification Courses Through Market Motive


Jeff teaches extensive, on-demand certification courses in mobile marketing and serves as faculty chair for leading digital marketing curriculum publisher Market Motive.

Beyond interacting with Jeff via chats and webinars, students may watch the teaching videos when it's convenient, pass the quizzes, and download their Certificate of Completion. With rolling admissions, marketers can start their semester any time.

Instruction Through The Rutgers Center For Management Development


Jeff recently became an instructor in the Rutgers University Mini-MBA program.

The Rutgers Center For Management Development has been recognized internationally as one of the top U.S. university-based executive education organizations by the Michigan Business School Report.



Jeff has conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa. He has trained small groups and large assemblies in sessions that have lasted between 30 minutes and two days. 

Mobilized Marketing book

Jeff’s critically-acclaimed book provides practical and repeatable lessons to further a marketer’s mobile aspirations.

Says Michael Becker, Mobile Marketing Association’s Managing Director – North America: “Jeff is a superb storyteller and in this book he takes you through the story of mobile and its place within the marketing mix. At every step along the way, he shares key lessons and insights that will help you ask the right questions and know how to get the right answer.  Jeff will prepare you to embrace mobile in a way that will help you deliver value to your customers, your employer and your career.”