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Jeff Hasen

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Notes From A Mobilized Marketer - The Impact of Mobile On The NFL Edition

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My friend Peter Knox has a four-screen NFL experience: Red Zone on the TV, Eagles on the iPad, fantasy tracking on the iPad Mini, video/chat on the iPhone. And some think that the Vince Lombardi era was the NFL’s heyday?

News that BlackBerry is pulling back from the consumer market was met by an “or vice versa’ comment by tech journalist Colin Gibbs. Exactly. Four years ago, BlackBerry had 51 percent of the North American smartphone market.

I was intrigued by a tweet on a "fully flushable toilet". I prefer one that flushes only 35 percent.

Tired of iOS7 and iPhone 5 and iPhone 5C comments? Judging by history, we're minutes from the rumor churn on iPhone 6. Maybe seconds.

Separate turns to desperate in iPhone auto-correct. I nearly gave someone a heart attack. WTF?

Several stories are out that seniors are now the growth opportunity for mobile. Yes, the technology generational divide is shrinking. 50-64 year olds spent more on tech than 18-29's over the last 12 months, according to Adobe.

End of television? Yeah, right. According to eMarketer, the TV ad spend grew 6.4 percent in Q2 2013 compared to 4.1 percent for digital display.

A mobile trend from Pew - Less "checking in"; more "here's what's near you". Yes, we’re talking about Foursquare, which now has Yelp aspirations.

Only 15-20 percent of Africans have bank accounts but 60-70 percent have mobile phones.

NPD says that over half of children in the U.S are now using smart devices.

The use of mobile news apps on smartphones and tablets has increased from 30 percent to 50 percent since 2012.

Forrester says the recipe for mobile marketing success includes big helpings of analysis. You think?

Mobile shopping is expected to take 16 percent share of holiday e-commerce says eMarketer.

 

Tagged with BlackBerry, iPad, iPhone.

September 22, 2013 by Jeff Hasen.
  • September 22, 2013
  • Jeff Hasen
  • BlackBerry
  • iPad
  • iPhone
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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