Victoria’s Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.
Here’s part of what I told Mobile Marketer:
“In a football-crazed world, it’s easy to understand why Victoria Secret would look to tap into the interest and passion of what has become America’s sport. The key is to make the games fun and compelling enough for a wireless user to take a look, then come back for more”.
Of course, coming back could lead to more sales. That’s enough to shake anyone’s pom poms.
The full article is here - http://www.mobilecommercedaily.com/victoria’s-secret-makes-in-app-games-a-staple-of-mcommerce-strategy