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Notes From A Mobilized Marketer - Assessing the Wearable Market

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Are wearables the next big thing or overhyped? I ask in light of the wording in a news report that said that Jawbone raised more than $100 million to “keep up with consumer demand”. My view is demand is overstating it.

Do you know anyone who formerly resisted buying an iPhone because of a perceived hassle with the password process? Neither do I.

It would be interesting to know how many iPhone users employ a password.  I bet it is well under 50 percent.

My takeaway on the new iPhones? I still fail to see how color and a relatively slightly lower iPhone price changes anything for U.S. marketers.

Siri is getting extra powers, like being able to search tweets for keywords. While I’m among the most active on Twitter, I’d settle for Siri delivering the basics – understanding our commands and returning answers to simple questions.

Those who predict the demise of text message marketing have no understanding of SMB needs and budgets. There is ample evidence that it works – and is growing in importance.

A tweet from a mobile conference last week- “More people will use more mobile services on Black Friday this year vs. last year”. You think?

Sign of the digital and mobile times - Bill de Blasio won the NYC mayoral primary without sending a single piece of snail mail.

Every day, over 125 years of total time is spend on Angry Games. My 84-year-old mother-in-law is a major contributor to this number.

40 percent of SMBs accept mobile payments with 16% more going that route in next 12 months, according to BIA Kelsey.

The 18-24 segment has soared 40 percent in time spent on their smartphones in just six months.

Wise words as usual from Google’s Jason Spero - "’Mobile first’ is like ‘organic’. Often claimed. Not always true.”

 

Tagged with iphone, wearable, Google, SMB.

September 15, 2013 by Jeff Hasen.
  • September 15, 2013
  • Jeff Hasen
  • iphone
  • wearable
  • Google
  • SMB
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Jeff Hasen

Mobile CMO and Author
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