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Jeff Hasen

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Notes From A Mobilized Marketer - The Free Amazon Phone Edition

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On reports that Amazon is looking into giving away its own branded smartphone with no contract required, I say it’s like mall operators chauffeuring customers to the store. And offering them beverages, food, and their individual shopping preferences at prices that are competitive if not the best. How the economics would play out for Amazon remains to be told or perhaps even worked out. But Amazon would do this to sell more stuff.

An Advertising Age headline asked Is Apple's New iPhone Last Rites For Mobile Payments? My answer is no. Apple would be accelerator for near field communications. The model will take many more years to play out.

My reaction to Microsoft buying Nokia - why not given its cash on hand and woeful share of market? But it would've meant more years ago when Nokia was consumer preferred. Many of us started with Nokia phones.

Despite the Nokia purchase, Microsoft is reportedly “keeping an eye on BlackBerry” for a possible acquisition. It would be for the technology, not to take out a “threat”.

Fourteen percent of women ages 25-49 access the Internet only through mobile, according to comScore. That number will grow in all demographics.

Smartphone penetration in the U.S. has topped 60 percent for the first time. And you still don’t have a mobile optimized web site? Remember that 44 percent of smartphone owners have used their mobile to find details about a retailer.

Adobe says that 80 percent of tablet use happens at home. I knew it was high, but that number is surprising.

An example of a brainstorm gone wrong? The introduction of the word apptimization.

The hysterical headlines about “make or break time” for Apple forget the fact that 77 percent of mobile traffic comes from Apple devices.

I still fail to see the value in a larger smartphone unless it serves as both a phone and tablet. I want nothing bigger than a current iPhone for carrying in a pocket.

 

Tagged with Amazon, Apple, iPhone, Microsoft, Nokia.

September 8, 2013 by Jeff Hasen.
  • September 8, 2013
  • Jeff Hasen
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  • Apple
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