Mobile has reinvented picture taking, but that doesn’t mean a photo-taking and sharing service like Instagram should be the only product used by a brand.
Lufthansa is employing Instagram to enable consumers to share pictures and memories. Here’s part of what I told Mobile Marketer when the publication asked me about the program:
“It clearly isn't a mobile end-all. For instance, an airline can sell more by building an opt-in database and sending texts with special offers. Instagram is part of the solution, nothing more."
The full article is here http://www.mobilemarketer.com/cms/news/social-networks/16087.html