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Jeff Hasen

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Notes From A Mobilized Marketer - The Too-Connected Edition

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My definition of too much connectivity - reading emails on mobile at all hours, plus the inability to get away from Manziel, Cyrus, Weiner.

On a related note, a Pennsylvania hospital is set to open the country's first inpatient treatment program for Internet addiction.

An Apple Genius advised me to skip the iPhone 5S, saying it is minimal change to the 5. I actually have spent little time thinking about upgrading. We’ll see if that changes with next week’s introduction.

Hawaiian Airlines will rent you an iPad Mini for $15 per flight. For me, with no WiFi over the ocean, it has limited value. But if you are trying to keep the kids happy, I see the value.

73 percent of consumers are more encouraged to make spontaneous purchases after receiving local mobile offers, according to Harris Interactive. Of course, the offers need to be relevant.

The mobile phone provides more privacy than a landline, researchers say. More, not complete.

Sleep-texting is said to be a nightmare for some mobile addicts. It’s a real malady vs. an excuse for a late-night exchange that one quickly regrets.

From Pew: 46 percent of Americans have both a home broadband connection and a smartphone; 24 percent have home broadband but not a smartphone.

AT&T's straight man Beck Bennett is Saturday Night Live’s newest cast member. Those spots are among the best in mobile advertising history.

Amazon has added the ability to buy goods from within mobile apps. The company is more of a wireless industry player every day.

Facebook is projected to take 16 percent of the mobile ad market this year. It was zero not long ago.

Great point from my friend Garth Knutson - driverless cars already exist, and they're cheap. They’re called buses. 

Tagged with Miley Cyrus, Facebook, iPhone, Apple, Pew.

September 2, 2013 by Jeff Hasen.
  • September 2, 2013
  • Jeff Hasen
  • Miley Cyrus
  • Facebook
  • iPhone
  • Apple
  • Pew
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Jeff Hasen

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  • Jeff Hasen
    RT @michaelgass: FCC: Nearly half the calls you receive this year will be spam @CNNPolitics https://t.co/1o0pryB7AV
    about 3 days ago
  • Jeff Hasen
    You call this #personalization? A self-described "personal" email sent to a mass list. Won't name sender, but should.
    about 5 days ago
  • Jeff Hasen
    RT @Kantar: Tracking steps taken during a day (83% of respondents) was the primary use for wearable tech, followed by wearables… https://t.co/YG2YitU14t
    about 6 days ago
  • Jeff Hasen
    RT @urbanairship: Hm. @POSSIBLEmobile's @jeffhasen has a point 🤔 #personalization #customerexperience https://t.co/zAH5YpyBaz https://t.co/GY024BctQ3
    about a week ago
  • Jeff Hasen
    Relevance today, personalization to come. https://t.co/VkTSj1haTB
    about a week ago
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