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Jeff Hasen

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Notes From A Mobilized Marketer - The "BlackBerry Find" Edition

Nothing says that there are differences in mobile phone usage better than a photo that shows a teenager in England stuck in a storm drain trying to retrieve her BlackBerry. In America, a teenager would head down there and find hundreds of the less-than-popular device. Actually, he or she would never make the effort.

Eighty-five percent of time Twitter users spend on Twitter happens on a mobile device, comScore says. Also, mobile Twitter usage in big cities primarily comes from iPhones, according to a separate report.

Within days, there were 12 million downloads of Microsoft Office on iOS devices. As industry analyst Chetan Sharma points out, it was the most success Microsoft has had with mobile.

Forty-one years ago this month, the first cell phone call was made. The first mobile phones cost $3,300 each and had a battery life of about 20 minutes.

An Apple touchscreen patent shows the company supposedly has figured out when we’re mad at our iPhone. But what if we are mad at something else?

Are you marketing to older folks? Pew is out with a new report – 59 percent of senior citizens use the Internet; 77 percent have cell phones; 47 percent have broadband at home.

One third of wearable device wearers are ditching them, a new stat from Endeavor Partners says.

By the end of the year, there will be more active mobile devices than the population -- 7.3 billion.

The majority of global mobile video viewing in Q4 2013 was content more than 30 minutes.

Do you think March Madness took mobile users away from their devices? Hardly. Over half of U.S. smartphone and tablet users were using mobile to stay current.

In Nigeria, over 500 facilities are using mobile to diagnose and treat tuberculosis.

SMB mobile website adoption in America is now 23 percent, Hibu says.

YouTube gets 50 percent of time spent on mobile entertainment apps.

I wonder if my wife will be OK if I opt in for Hooters offers via SMS in the name of research.

Tagged with BlackBerry, Microsoft, iPhone, twitter.

April 6, 2014 by Jeff Hasen.
  • April 6, 2014
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Jeff Hasen

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  • Jeff Hasen
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