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Jeff Hasen

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Notes From A Mobilized Marketer: Picturing A Chief Instragram Officer Position

Picture this: a C-level job for taking photographs and uploading them. The Hillside Beach Club Resort in Turkey, which is a Hilton location, is hiring a "Chief Instagram Officer". I’m guessing that the only dough tied to this will come from the pastry chef readying the CIO for the day.

Via WatchESPN, 2 million devices watched the World Cup, NBA Finals and/or U.S. Open last Thursday. It’s a new record for a day.

Two of five Hispanic Millennials are mobile-only Internet users, comScore says.

Here’s a stat that I don’t believe - 85 percent of consumers expect to turn to a mobile app first for customer service over the next year. It came from Portio Research.

I enjoyed this tweet from respected mobile analyst Ross Rubin  - “Though I must say the colors on the Galaxy Tab S are more saturated than the fats in Cheesecake Factory menu items.”

There are smartphones as cheap as $25 in India and Indonesia, powered by Mozilla's Firefox. One quarter of the population worldwide will use a smartphone this year. Nine countries will surpass 50% smartphone penetration this year, eMarketer says. 

I believe that this is a great point from a Google executive speaking at SMX - asking a user on your mobile site to install your app is like asking a girl to be your girlfriend right after you introduce yourself.

There's an app to find where 1 or more of the 6 Oscar Mayer Weinermobiles are. You're welcome.

One in 5 mobile apps is run just once, according to Localytics. That’s low, but better than it used to be.

There is a smart hoodie sweatshirt that can post to Facebook and send text messages. Help us.

I have carried an iPhone since v1 in 2007.  I have not woken up one day hoping for a larger version. Have you?

I know that there are other "solutions" coming, but I’m shocked we're at this place with consistently inadequate and expensive in-flight WiFi via Gogo.

Tagged with Instagram, iPhone, Samsung, ESPN.

June 14, 2014 by Jeff Hasen.
  • June 14, 2014
  • Jeff Hasen
  • Instagram
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  • Samsung
  • ESPN
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Jeff Hasen

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