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Jeff Hasen

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Notes From A Mobilized Marketer - Facing 2015 Head On

Touch ID is so 2014. Among the advancements expected at next week’s CES 2015 are additional mobile applications that combine biometrics and selfies to enable authentication and access. Hoyos Labs unveiled one 12 months ago or about the last time we attempted to log into a site and remembered both our user name and password. A faceoff is ahead with more competition and innovation.

Smartphones and tablets accounted for more than a third of online sales on Christmas Day as well as 57% of all online traffic: IBM. Those are big jumps vs. previous years.

Also, iOS sales were 4X Android sales on Christmas. That is consistent with Thanksgiving and recent holiday seasons.

Amazon: sales made from its smartphone app doubled this year: nearly 60% of customers shopped on a mobile device. Cyber Monday remained its busiest mobile shopping day of the year, with customers ordering 18 toys per second.

35% had troubles holiday shopping on mobile devices (SOASTA) in what was called "early stages" for retailers.

Tweet of the week: from @ChrisPirillo: BREAKING NEWS: Santa can't be tracked for the rest of Christmas because he had to turn off his GPS to save battery.

From The Verge’s review of the BlackBerry Classic: "The only problem with the screen is that you can't fit a big enough line of coke on it."

Only 12% of ages 18-29 say television would be hard to give up, according to Pew.

While I was out shopping, zero attention was given to Apple Pay at Macy’s’ point of sale. No signage or discussion from clerk. That's no way to speed up adoption.

Meanwhile, Apple Pay launched at Walt Disney World on Christmas Eve. Disneyland comes on in in 2015.

It was great to hear from Apple that a package I sent was on a truck for delivery. Not so great was getting a 5 a.m. text about it. Common sense, no?

Headline: Consumer Interest In Apple Watch Has Been Steadily Declining Since September. Is that a surprise given that it’s not on sale?

I received several impersonal holiday email, including one from FreeConferenceCall.com. Touching.

70% of executives surveyed, more than in the previous four polls, agree that mobile technology use invades time between work and leisure, per CNBC’s Mobile Elite report. Six in 10 access business content via their mobile device over the weekend. 

Tagged with Apple Pay, Apple, IBM, BlackBerry, Apple Watch.

December 28, 2014 by Jeff Hasen.
  • December 28, 2014
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  • Jeff Hasen
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