• Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Jeff Hasen

  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Notes From A Mobilized Marketer - Ikea Brings New Meaning To "Charge It"

While the idea is noble, I have two problems with Ikea’s furniture that wirelessly charges devices. First, there is more than one charging standard and many phones will stay dead. Second, would there not be an electrical socket (or two or three) near the furniture? Isn’t the need more outside the home and office?

Selfie sticks are no longer welcome at the Smithsonian. From a new policy edict: “We encourage museum visitors to take selfies and share their experiences — and leave the selfie sticks in their bags.”

Do you want more battery life for your Apple Watch? The Reserve Strap is like a Mophie but it runs $249.

A security firm said that it found pre-installed malware on the Xiaomi Mi 4 smartphone.

A thousand new smartphones are shipped every 21.8 seconds, according to The Economist.

Google's wireless service will only work with the Nexus 6, per the Wall Street Journal.

Samsung has lost its “Next Big Thing” marketing chief. He had a humongous budget, but certainly got his company's products noticed.

77% of millennials have mobile-banked within the past month. 52% have done so at least four times: Lightspeed FSG.

More than 40% of all time spent on TV properties is on mobile, per comScore.

Target says that mobile accounts for 40% of its digital orders.

The most valuable users are acquired via mobile ads between 9 a.m. and 1 p.m.: Fetch.

Mobile video ads will account for 26% of the U.S. video ad spend by end of the year, per eMarketer.

That Samsung Pay will be widely available is only part of the story of adoption. Consumers need education and assurance of security.

Almost 2 billion mobile phones were sold in 2014: Gartner. Google’s operating system was included on about 80% of all devices sold.

Tagged with Ikea, Apple Pay, Samsung, Samsung Pay, Google, Apple, iPhone.

March 8, 2015 by Jeff Hasen.
  • March 8, 2015
  • Jeff Hasen
  • Ikea
  • Apple Pay
  • Samsung
  • Samsung Pay
  • Google
  • Apple
  • iPhone
  • Post a comment
Comment

Notes From A Mobilized Marketer: Picturing A Chief Instragram Officer Position

Picture this: a C-level job for taking photographs and uploading them. The Hillside Beach Club Resort in Turkey, which is a Hilton location, is hiring a "Chief Instagram Officer". I’m guessing that the only dough tied to this will come from the pastry chef readying the CIO for the day.

Via WatchESPN, 2 million devices watched the World Cup, NBA Finals and/or U.S. Open last Thursday. It’s a new record for a day.

Two of five Hispanic Millennials are mobile-only Internet users, comScore says.

Here’s a stat that I don’t believe - 85 percent of consumers expect to turn to a mobile app first for customer service over the next year. It came from Portio Research.

I enjoyed this tweet from respected mobile analyst Ross Rubin  - “Though I must say the colors on the Galaxy Tab S are more saturated than the fats in Cheesecake Factory menu items.”

There are smartphones as cheap as $25 in India and Indonesia, powered by Mozilla's Firefox. One quarter of the population worldwide will use a smartphone this year. Nine countries will surpass 50% smartphone penetration this year, eMarketer says. 

I believe that this is a great point from a Google executive speaking at SMX - asking a user on your mobile site to install your app is like asking a girl to be your girlfriend right after you introduce yourself.

There's an app to find where 1 or more of the 6 Oscar Mayer Weinermobiles are. You're welcome.

One in 5 mobile apps is run just once, according to Localytics. That’s low, but better than it used to be.

There is a smart hoodie sweatshirt that can post to Facebook and send text messages. Help us.

I have carried an iPhone since v1 in 2007.  I have not woken up one day hoping for a larger version. Have you?

I know that there are other "solutions" coming, but I’m shocked we're at this place with consistently inadequate and expensive in-flight WiFi via Gogo.

Tagged with Instagram, iPhone, Samsung, ESPN.

June 14, 2014 by Jeff Hasen.
  • June 14, 2014
  • Jeff Hasen
  • Instagram
  • iPhone
  • Samsung
  • ESPN
  • Post a comment
Comment

Notes From A Mobilized Marketer - Swiping at NFC Hype

7-Eleven and Best Buy stopped Near-Field communications (NFC) initiatives, delivering a blow to those who have hyped the heck out of the concept for years.

The White House is testing Samsung and LG phones. BlackBerry may be thrown out of Washington like an under-producing congressman.

Twitter is experimenting showing how many people saw your tweets. My guess is we overestimate how much of our content is seen in such a noisy digital world.

Apple may improve your iPhone's battery life by understanding your habits. Personalization rocks in mobile.

PayPal is working with mobile location tracking firm Placed to connect mobile ads to in-store visits.

I’m betting that you’ve seen many recently recount their first Tweet. I feel like it’s akin to sharing my lunch from today. Neither my mom nor wife cares. And neither do you.

Now you can tip in Starbucks mobile app through an iOS update.

Tribune's Newsbeat app lets robots read you the news in the car. As opposed to the human robots who read the news from your local station.

People in the U.S. are now spending almost an hour more per day on mobile devices than watching traditional TV, according to a Millward Brown survey.

Nielsen says most people have heard of wearables, and that one in six use one. That seems very high to me although it surprised me that Pebble sold 400,000 smartwatches in 2013.

Facebook will grow its share of worldwide mobile internet ad dollars to more than one in five this year--behind only Google, eMarketer says.

Amazon will soon begin shipping a video-streaming device.

Apple's iPhone 5c, described by many as a failure, outsold Blackberry and Windows Phone last quarter.

The mobile health market will top $49 billion by 2020, SAP forecasts.

Tagged with Best Buy, BlackBerry, LG, Samsung, iPhone, Windows, Microsoft.

March 23, 2014 by Jeff Hasen.
  • March 23, 2014
  • Jeff Hasen
  • Best Buy
  • BlackBerry
  • LG
  • Samsung
  • iPhone
  • Windows
  • Microsoft
  • Post a comment
Comment
Unknown-6.jpeg

Notes From A Mobilized Marketer - The "Monkeys Flying" Edition

Unknown-6.jpeg

NBC received the highest Opening Ceremony ratings in 20 years. I’ve loudly complained that we should be able to see it live on mobile, online, or elsewhere. Given the numbers, that will happen when monkeys fly out of our “you know whats”.

NBC not-withstanding, we live in a real-time world. Imagine if Twitter delayed tweets the way NBC delayed coverage.

Samsung reportedly gave Olympians phones because it didn’t want to see the Apple logo at the Opening Ceremony.

Amazon has updated its iPhone app to enable users detect and buy products using the camera.

In Starbucks, I observed a woman in her 70's sitting with girl under 10. Both were on iPhones. What generational technology divide?

Despite the hype, doctors still turn to desktops for most work purposes, ahead of smartphones or tablets, according to eMarketer.

Mobile advertising was more than 75 percent of Twitter’s total advertising revenue in the fourth quarter of 2013.

60 percent of mobile users expect a website to load in less than 3 seconds.

14 percent of people captured “naughty” content on a mobile device, according to McAfee. That depends on what your definition of “is” is.

Worldwide mobile data traffic will grow almost 11 times the next 4 years, Cisco says. Also, monthly mobile data traffic jumped 80 percent year-over-year in 2013.

25 years ago, half of the world's population had never made a telephone call, much less played Angry Birds.

70 percent of mining executives believe mobile devices have prevented accidents, according to SAP.

iPhone and iPad thefts alone accounted for 18 percent of all grand larcenies in New York City last year, according to the New York Police Department.

One billion people have tried Twitter and three quarters of them have stopped using it, according to multiple reports.

Tagged with Olympics, NBC, iPad, iPhone, Samsung, twitter.

February 9, 2014 by Jeff Hasen.
  • February 9, 2014
  • Jeff Hasen
  • Olympics
  • NBC
  • iPad
  • iPhone
  • Samsung
  • twitter
  • Post a comment
Comment
images-1.jpeg

Notes From A Mobilized Marketer - Keeping Watch of the Wearable Opportunity

images-1.jpeg

I scoff at the "consumer demand" label on wearables. Samsung's massive ad campaign only introduces the concept to most.

Retailers overemphasize loyalty in creating mobile experiences, according to a report covered by Mobile Marketer. I say that you can't overemphasize loyalty.

Tablets are most shared devices with 40 percent of users sharing their devices with someone else in their house, according to eBay.

Mobile accounted for one-third of Google paid clicks in Q3, yet CPCs dropped from the previous quarter.

Nielsen: The average amount of times a message needs to be in front of a millennial to be absorbed – 23.

The biggest question for Apple isn't what they are announcing Tuesday with new iPads - it's the quantity of product available for holiday sales.

In their IPO S-1 filing, Twitter expects the mobile advertising market to increase from $10.0 billion to $52.2 billion between 2012 and 2017.

Despite claiming to be the friendliest carrier, T-Mobile is killing grandfathered plans.

Do you shake your head more when someone is carrying a feature phone or a BlackBerry?

Am I the only one who never had an interest in a larger iPhone?

Headline says deeper understanding of mobile users a challenge for media buying. Please. Information equals opportunity.

Mobile commerce is growing 30 percent per year, comScore says.

88 percent of mobile shoppers also use PCs to research purchases, according to Yahoo.

One more, this time from Deloitte: consumers who use their mobile while shopping spend 61 percent more than the average trip.

Cisco says that 33 percent of the world's mobile data traffic will be video by 2017.

I saw a tweet that claims that some of the city of San Diego's website is “kinda mobile-ish” I’m so glad that we’ve progressed in our mobile understanding. Sheesh.

 

Tagged with Samsung, ipad, iPhone, Pew, Nielsen.

October 20, 2013 by Jeff Hasen.
  • October 20, 2013
  • Jeff Hasen
  • Samsung
  • ipad
  • iPhone
  • Pew
  • Nielsen
  • Post a comment
Comment
Unknown.jpeg

Notes From A Mobilized Marketer - Behind Amazon's Mayday Button

Unknown.jpeg

Some unwisely say that the new Mayday feature in Amazon’s Kindle Fire HDX signals a weakness in the product. On the contrary, I say that providing such help is a customer service feature that will please and facilitate more and faster purchases. And that’s why Amazon included it.

The Samsung Galaxy Round could be announced this week, first smartphone with flexible display. I have no issue with this – choice is good.

There are now more than 1 million mobile malware and high risk apps, TrendWare says. As I’ve said before, consumers won’t notice until and unless there is a huge outbreak. Then maybe, maybe they will act.  We went through this with online viruses and worm attacks.

I saw a TV spot for a Black Friday sale nearly nine weeks before Black Friday. And I can’t remember the advertiser. That’s ineffective.

Just when we thought we knew everything about the iPhone launch came a superb, behind the scenes story in last Sunday’s New York Times. Yes, we long ago realized that Steve Jobs was controlling and a bully. This piece takes the reader to those who were on the receiving end of the fury – and came out of it as pioneers.

One in 5 cell owners do most of their online browsing on their phone, according to Pew.

Headline in CIO Magazines says CIO’s Must Move From 'Mobile First' to “Mobile Only”. Stupid, and that’s coming from a mobile guy.

Mobile hotel bookings will increase 225 percent in 2014, according to Expedia.

89 percent of people delete an email that's not formatted for mobile, says Kissmetrics.

19 percent of marketers expect their companies' mobile spend to rise more than 50 percent in the next two years, IAB says.

65 percent of Twitter's ad revenue comes from mobile.

With changes to the app, finally, you can unfriend Facebook friends on Windows Phone.

Tagged with Amazon, Kindle, Twitter, Samsung, iPhone.

October 7, 2013 by Jeff Hasen.
  • October 7, 2013
  • Jeff Hasen
  • Amazon
  • Kindle
  • Twitter
  • Samsung
  • iPhone
  • Post a comment
Comment
confused male 2.jpg

Notes From a Mobilized Marketer - The All-Knowing Wife Edition

confused male 2.jpg

I saw a story titled Apps That Know What You Want, Before You Do. Duh - I have a wife for that.

Mobile ads with four words or less supposedly receive 28 per cent more clicks. Of course, they need to be relevant words.

BlackBerry was asking for a retweet if you have had one of its devices for at least two years. Careful what you ask for. That can’t be pretty. BlackBerry’s share of U.S. smartphone sales is now 1.1 percent. Too little, too late.

I had a range of Apple experiences within 24 hours. I need a “Genius” to spend nearly half hour syncing my calendars (and, without me know until later, screwing up my MacBook Pro mailbox). I set up a new MacBook Air in 10 minutes.

Power chargers that will hack an iPhone? Security is not on most mobile users' minds, much like PCs early on.

Great tweet from CNET’s Maggie Reardon – “Not sure why people get bent out of shape about "plastic" smartphones when these are the same people who put plastic covers on them. #MotoX

Samsung is readying a new flip phone. Will the masses go wild for it? No, this isn't 2004.

Nielsen says Facebook attracts more 18-to-24-year-olds than the four major TV networks during primetime.

With Google speeding up Starbucks Wifi speed 10X, how about tackling in-flight next? Please. Pretty please.

Samsung’s Galaxy S4 reportedly burns down home. Beware - these type stories are almost always hoaxes.

I asked Siri to remind me to print a boarding pass. The reminder came back as jacket. This is acceptable all this time later?

Google has one fourth the mobile users of Facebook, but is said to have 4 times the mobile ad share.

Another calendar app is hardly news, except there is one coming from a 14-year-old who received funding.

 

Tagged with Apple, iPhone, Macbook, Samsung, Starbucks.

August 4, 2013 by Jeff Hasen.
  • August 4, 2013
  • Jeff Hasen
  • Apple
  • iPhone
  • Macbook
  • Samsung
  • Starbucks
  • Post a comment
Comment
Unknown-1.jpeg

Notes From A Mobilized Marketer - "The Next Big Thing" Edition

Unknown-1.jpeg

Apparently The Next Big Thing was Samsung's $12 billion drop in market value due to slow Galaxy S4 sales.

I see a story where the iPhone low-end edition will be out in July. Give me second – I will find others that say August, September, Fall, and never.

I recently tried using the lowest-end smartphone recently. It was hardly the experience that benefits advertisers. Remember 60 percent have smartphones but not all equal.

Where’s the smartphone growth happening? About 18 percent of Americans ages 65 and older now own a smartphone, up from 13 percent in February 2012.

40 percent of YouTube's worldwide views now come from mobile devices.

DVRs and sports don’t mix - 1-2 percent of TV programs are sports in a month but they drive 40 percent of social engagement in a month. It’s the need to be live in a community.

The NFC (near-field communication) payment volume forecast by Gartner was revised downward more than 40 percent. You mean cash really wasn't going to be gone by Tuesday?

A barrage of "flat design" commentary will be coming with the iOS 7 unveiling. Questions I have are will the changes drive Apple sales and loyalty.

A study says irrelevant emails stress us out. What about tweets or mass offers for eyelash enhancements?

A report says that mobile users are willing to share data and watch ads in return for premium content. That’s true – they want a value exchange.

"Positive" tweets lead to more Twitter growth, a study says. Expect smiley faces in my next 1,000 tweets.

There is now a location-aware, mobile version of Wikipedia.

Storytelling has been amped up in retail - explaining technology "with stories instead of specs".  To say it another way, it’s about benefits.

Tagged with Samsung, iphone, DVR, Twitter, smartphones, iOS 7.

June 9, 2013 by Jeff Hasen.
  • June 9, 2013
  • Jeff Hasen
  • Samsung
  • iphone
  • DVR
  • Twitter
  • smartphones
  • iOS 7
  • Post a comment
Comment
Hammer_Touch.jpg

Notes From A Mobilized Marketer: The "U Can't Touch This" Edition

Hammer_Touch.jpg

Consumer Reports says that the Samsung Galaxy S4 is the world’s best smartphone in part because you can use it with gloves on. I see a commercial coming with MC Hammer’s song, U Can’t Touch This.

In the first three months of 2013, 1.8 million Spaniards switched from big carriers to small, cheaper operators. Is a repeat here? Upstarts get smashed in marketing budget wars.

Only 9 percent of marketers think agencies do good job keeping up: Chief Marketing Officer Council. I find that especially true with mobile and traditional firms, some of which that have never veered from the 60’s-style TV spot and print.

Smartphone owners spend 127 minutes per day in mobile apps. What was that about the mobile web killing apps?

A new ad saying more people enjoy music on an iPhone than any other phone targets a younger demo. No 50-somethings.

A report says that by 2016, 25 percent of all laptops shipped will have touchscreens, as compared to just 10 percent now. That’s in large part due to mobile’s effect on technology and behavior.

Home improvement or HTC First with Facebook Home won't be sold in Europe, according to AllThingsD.

64 percent of mobile users use Twitter in front of the TV at home. 25 percent of them tweet about the shows they watch.

99.9 percent of new mobile malware targets Android phones. Consumers don’t care – and won’t until there is a significant issue.

Walmart's head of mobile said at CTIA that while sales through a phone are important, it’s mobile-influenced sales that matter most. Also, Walmart app users spend 40 percent more per month, make twice as many trips as non-app users.

An 18-year-old’s invention can recharge a mobile phone in 30 seconds. But a component needs to be put into the batteries, so it won’t work on our current models.

​

Tagged with Samsung, smartphones, iphone, Apple, apps, mobile web, twitter.

May 27, 2013 by Jeff Hasen.
  • May 27, 2013
  • Jeff Hasen
  • Samsung
  • smartphones
  • iphone
  • Apple
  • apps
  • mobile web
  • twitter
  • Post a comment
Comment
Unknown.jpeg

Notes From A Mobilized Marketer - The "Dumber Smartphone User" Edition

Unknown.jpeg

A report suggests that smartphones are making us dumber. I read it as more of an opinion about the downside of multitasking. I would say more, but I’m conducting an orchestra while I write.

I’ve been using a low-end smartphone for some testing. It provides perspective on the complaints we have with the better models.

As of late last week, while Facebook's stock was down 30 percent since its IPO, daily users were up 26 percent, mobile monthly users were up 56 percent, and revenue up 38 percent, according to Techcrunch.

More on the changing face of mobile messaging - Google’s new Hangouts app will soon support SMS.

Headline: Mobile Loyalty Programs - The New Home Run for Marketers. New? No. ROI has been proven for years. There are dozens of examples in my Mobilized Marketing book and on this site.

Groupon Co-CEO: My wife won't let me forget I rejected Google's $5.75 billion. My wife would move past it. Sure.

Ninety-five percent of Q1 Android smartphone profits went to Samsung.

Households making less than $30K send/receive 60 texts a day, twice those of households earning more than $75K, according to Pew.

ABC will reportedly participate in Nielsen's first test of new technology designed to track mobile TV viewers.

A Virgin America flight attendant reportedly said this upon landing: “If your mobile device is within reach, you can stop pretending it’s turned off now.”

There is no unsubscribe link on Priceline emails. you know, the ones you and I never asked to get when we booked a room.

I hate those "automated" counts like the one running on the Apple home page last week supposedly counting app downloads. They smell fake every time.

Only 3 percent of affluent women buy designer apparel via mobile: study. That number seems very low and bound to go higher.

Tagged with smartphones, Android, apps, Samsung, Apple, Groupon, Google, Mobilized Marketing.

May 19, 2013 by Jeff Hasen.
  • May 19, 2013
  • Jeff Hasen
  • smartphones
  • Android
  • apps
  • Samsung
  • Apple
  • Groupon
  • Google
  • Mobilized Marketing
  • 1 Comment
1 Comment

Notes From A Mobilized Marketer - The "Don't Make Me Hurt You" Edition

Said Prince to a South By Southwest crowd: "Don't make me hurt you -- you know how many hits I have?”

About as many as mobile notes I’ve jotted down recently. Here’s some of what’s on my mind:

How quickly things change in mobile. Mailbox reportedly was the third most-used iPhone utility app last month. 

There is some buzz around the Hater app. That’s because the world needs better ways for us to express hatred.

Chinese consumers spend 50-60 percent of their time on mobile.  How as marketers do we sell more to them? That’s one of mobile’s big opportunities in the years ahead.

With three days of meetings on mobile healthcare apps, the question has been posed as to whether Congress is stifling innovation. Or is oversight necessary to protect the public?

Gartner says it will take three years for BlackBerry to reach a 5 percent market share - and it's not sure thing. When it comes to share shifts, that’s often not a quick process, even in mobile.

Instagram added 5 million daily mobile users in three months after the Facebook acquisition.

Samsung confirms that it too has a smartwatch in development. Likely dozens of others do as well.

Mobile-initiated product research by affluent consumers doubled year over year in 2012, according to eMarketer.

23 percent of teens have a tablet computer, a level comparable to the general adult population, Pew reports. Many believed tablets skew older.

Gestures in Samsung’s Galaxy S4 will be either make you more efficient or look dumb - or both.

Samsung may sell 10 million Galaxy S4 units in a month, half the time it took to sell 10 mil III's, according to analysts.

As of the other day, Apple shares were up 5,749 percent since 2003. Samsung’s were up 373 percent.

Google says the mobile consumer is 18 to 24 months ahead of most marketers. Ahead? For sure. Two years? Gosh, I hope not.

Tagged with Apple, Mailbox, Prince, Samsung, apps, instagram, iphone.

March 20, 2013 by Jeff Hasen.
  • March 20, 2013
  • Jeff Hasen
  • Apple
  • Mailbox
  • Prince
  • Samsung
  • apps
  • instagram
  • iphone
  • Post a comment
Comment

Notes From A Mobilized Marketer: The "Tectonic Shift" Edition

Mobile is a “tectonic shift,” says Todd Rowe, managing director of SMB global sales for Google. It used to be hype when words like that were used. Now?

Favorite quote of the week - “Mobile isn't a ‘tech savvy, sub-culture; it's all of us" - Denny Suh from Capital One.

"The next big thing" was the next big ad - Samsung's blasting of Apple was named the most popular tech ad of the year.

Best Buy “mistakenly” sent five #iPads to a few who ordered one, then told the customers to give four to people in need. It was a small gesture getting big attention. Any chance that this was a publicity stunt that worked?

It was more iteration and adoption than innovation in mobile in 2012. Agree?

Many of those who think privacy will be a big issue in mobile in 2013 said the same about 2012. They were wrong then.

For those marketers fixated on the iPhone, note Android powers 71 percent of all smartphones sold, according to industry guru Tomi Ahonen.

30% of consumer mobile action is tied to social media: Nielsen. Why do many still think mobile and social are separate?

Time Warner CEO on choice coming for ways to interact with TV - "We're going to see "as many interfaces as you can get".

Super Bowl spots are now $4 million. Please someone use a prominent mobile call to action to engage, then build a monetizable database.

Facebook's Peter Deng: "Every single day, Facebook is accessed by 7,000 different types of devices."

Mobile accounts for 13% of all internet traffic worldwide, according to new data from Mary Meeker. It’s going to 50% by 2015.

Reaction to News Corp. shuttering The Daily iPad app: as a former journalist, this one is is easy to analyze. It was not a must read. Content wins.

Tagged with Google, Samsung, best buy , facebook, iphone, mobile; super bowl, super bowl.

December 9, 2012 by Jeff Hasen.
  • December 9, 2012
  • Jeff Hasen
  • Google
  • Samsung
  • best buy
  • facebook
  • iphone
  • mobile; super bowl
  • super bowl
  • Post a comment
Comment

Notes From A Mobilized Marketer - The Irrelevant Offers Edition

No eyelash enhancement deals delivered this week through mobile or online, but my sewing class offer arrived. I saw it when I put down my knitting.

Of course, the course to take instead of matching prices is to deliver value-add customer service. That’s delivering at the Moments of Trust.

How long before Samsung does another iPhone 5 spot saying that you can't even buy one if you are dumb enough to want one? Deja deja deja déjà vu.

But how many changed plans to buy an iPhone 5 because of maps inferiority? None, according to a study. It’s annoying, but not deal breaker

Minutes of talks, plus texts sent and received each increased 3 percent year over year, CTIA says. So much for talk, SMS withering.

More CTIA figures? Americans used more than 1.1 trillion megabytes of wireless data in 2011. The number means nothing to us. What does? It doubled year over year.

Amazon says that it sells Kindles at cost. Of course, money is made on what is sold through the hardware.

On a possible ownership change for Sprint - consumers don't give a hoot. It won't influence purchases. Name one who can tell you who owns Sprint now.

A Coca Cola executive gave Digiday a reason why brands are behind in mobile: 'It's hard as shit,” she said. Harder than brain surgery or rocket science?

A survey says that the iPad mini is the least-desired Apple product launching in 2012. Time will tell – I completely disagree.

I saw a story on "what you need to know about mobile malware". Here’s what I know having worked extensively in the online security category - consumers don't care and won't for awhile, even after a major outbreak.

27 percent of registered-voter cell owners have used their phone in this campaign to keep up with election news or politics, according to Pew. Seems high considering most know whom they are voting for in November.

If you could turn back the clock and go to an unconnected world, would you? Is the answer as simple as "no way"? I don't think so.

For a while, industry folks said that mobile users look at texts within four minutes. A new report says the average response time is 90 seconds. I’m not sure either is accurate.

Tagged with Amazon, Apple, Moments of Trust, SMS, Samsung, coca cola, ctia, iphone, kindle fire, sprint.

October 13, 2012 by Jeff Hasen.
  • October 13, 2012
  • Jeff Hasen
  • Amazon
  • Apple
  • Moments of Trust
  • SMS
  • Samsung
  • coca cola
  • ctia
  • iphone
  • kindle fire
  • sprint
  • Post a comment
Comment

Notes From A Mobilized Marketer - The "Free" Smartphone Edition

Forty-four percent have gotten a "free" smartphone in exchange for signing a contract, according to J.D. Power. What’s the play for the carriers and handset manufacturers? Subsidies drive adoption and increased spends on services.

Nearly 30% of emails are opened on a mobile device, according to a new report. That’s massive volume. Now the question is how many of those are mobile optimized?

I’m surprised that live blogging didn’t begin days before the iPhone 5 announcement. Then Ryan Seacrest and Joan Rivers can interview influencers entering the event on a red carpet.

If rumors are right, iPhone buyers will be saying "I want my LTE".

The only surprise in Amazon’s decision to give consumers an opt out on new Kindle Fire ads is that it took a reversal rather than was something that was stated in the new product introductory comments.

It turns out that the Nokia Lumia 920 image stabilization video was a “simulation” – what a way to start out on the right foot. It’s kinda like when what is positioned as real-time isn't real time. Bogus.

There was a major story about a company that is developing apps for as little as $20. Some have looked at this and called the work really mobile websites. Either way, this is supposed to be a winner for brands?

Samsung sold 20 million Galaxy S III devices in three months. By comparison, one forecast says 10 million iPhone 5s will be sold in the first week.

The Federal Communications Commission said that it is testing mobile carriers data speed claims. The best scenario is that we plainly are told what we have with comparisons.

Apple has reportedly failed in contract negotiations with cable companies around Apple TV. No one believes that this is the end of the story.

According to Pew, more than half of app users uninstalled or decided to not install an app due to concerns about personal info.

Nearly one third of cell owners have experienced a lost or stolen phone, especially young cell phone users (18 to 24), according to the same group.

Tagged with Amazon, Galaxy, LTE, Lumia, Nokia, Samsung, iphone, kindle fire, pew, smartphones.

September 11, 2012 by Jeff Hasen.
  • September 11, 2012
  • Jeff Hasen
  • Amazon
  • Galaxy
  • LTE
  • Lumia
  • Nokia
  • Samsung
  • iphone
  • kindle fire
  • pew
  • smartphones
  • Post a comment
Comment

Notes From A Mobilized Marketer: Hey, Pass The Pink Nail Polish

Nokia says its plan to sell pink nail polish to match the pink Lumia 900 is about "pampering". It's more about being a buzz generator – and it’s working.

During the Samsung trial, we learned that the iPhone was designed to better the "dumbed down" web experience out there on other mobile devices. I always thought that was the original aha – no more endless waiting for pages to load.

Yes, I opted in but six texts from the Obama campaign in fewer than 10 days is way too much. Imagine the flow in the fall.

It’s good to see that Mitt Romney will announce his VP running mate via mobile but app, rather than opt-in text messaging, reduces reach and opt-in potential.

HTC better hope that rumor that it will make a Facebook mobile phone is true. It forecasts a 23 percent revenue drop in the meantime.

Sixty percent iPad web traffic in the U.S. comes from the iPad 2. It shows that the third generation upgrades weren't enough for many to switch. I’m in that group.

Facebook’s impact on mobile is questioned every day. Consider over the last month, it has driven folks to the App Store & Google Play about 150 million times.

One more on the Facebook factor: 7,000 different mobile devices access Facebook every day.

Almost half of the Internet video NBC is serving this Olympics is going to mobile devices and tablets.

There is word of a "supersized" Samsung Galaxy Note. The phablet (I hate that word) gets phatter.

Nearly 1 in 4 Linkedin users accesses only via mobile. The company says that "monetization extends beyond advertising".

Pew says that spam is one of biggest frustrations with mobile devices. Have I just been lucky to not been hit with many?

We’re witnessing the marriage of mobile & house-hunting: a user of Zillow on mobile is three times more likely to contact an agent than a user on PC.

The headline says that the global smartphone market has stalled. The ramifications for marketers? Reconsider feature phone users.

Tagged with Apple, Google, HTC, LinkedIn, NBC, Nokia, Olympics, Samsung, Zillow, facebook, ipad, iphone, obama, romney.

August 5, 2012 by Jeff Hasen.
  • August 5, 2012
  • Jeff Hasen
  • Apple
  • Google
  • HTC
  • LinkedIn
  • NBC
  • Nokia
  • Olympics
  • Samsung
  • Zillow
  • facebook
  • ipad
  • iphone
  • obama
  • romney
  • Post a comment
Comment

Notes From A Mobilized Marketer - The Yucky Bacteria Edition

Ninety-four percent of U.S. bills have bacteria on them, MasterCard reports. Is that enough to move people to use a mobile wallet? Do you think our phones are pristine? Mine isn’t.

Speaking of the wallet, marketers, if you say that the mobile wallet will completely replace cash, your credibility will be lost. Nothing is absolute and this transformation will take years, maybe decades.

Enabling small business to accept payment via mobile is not exclusive to Square, but it may soon have a $4 billion valuation. Coincidentally, the company is processing $4 billion transactions annually.

Ads for viewing singles nearby and for attorneys in area were back to back on my iPhone. I view them as one message to me – sent by my wife.

Travel & Leisure named Seattle the top hipster despite fact that I live there.

We can waste time reading pure conjecture. Case in point: I bypassed three straight stories with headlines saying a company "may" do something. Nudge me when they do.

Apple has lost $56.5 billion in market value in two weeks. That's roughly an eBay, by market cap, according to the Wall Street Journal.

Nokia shared a video taken with its 41-megapixel Nokia 808 PureView. That's the one that won't be available in the States. Are we supposed to think other Nokia products are as innovative? We don’t.

Oh, how the world has changed. National Geographic is covering an Everest expedition on Instagram.

Did you see the story that said cellphone that sees through walls is closer to reality? Ignore the piece. It's a shiny object that won't move your business.

T-Mobile is bringing mobile security to users. The problem is that the issue is not a factor in buying.

Do you think Samsung calling iPhone users "sheep" in ads will get us to switch? I don't think so, either.

Tagged with Nokia, Samsung, Square, T-Mobile, iphone, mobile wallet.

April 23, 2012 by Jeff Hasen.
  • April 23, 2012
  • Jeff Hasen
  • Nokia
  • Samsung
  • Square
  • T-Mobile
  • iphone
  • mobile wallet
  • Post a comment
Comment

Jeff Hasen

Mobile CMO and Author
  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

Powered by Squarespace.  Content is for demonstration purposes only.