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Jeff Hasen

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Notes From A Mobilized Marketer - The Yucky Bacteria Edition

Ninety-four percent of U.S. bills have bacteria on them, MasterCard reports. Is that enough to move people to use a mobile wallet? Do you think our phones are pristine? Mine isn’t.

Speaking of the wallet, marketers, if you say that the mobile wallet will completely replace cash, your credibility will be lost. Nothing is absolute and this transformation will take years, maybe decades.

Enabling small business to accept payment via mobile is not exclusive to Square, but it may soon have a $4 billion valuation. Coincidentally, the company is processing $4 billion transactions annually.

Ads for viewing singles nearby and for attorneys in area were back to back on my iPhone. I view them as one message to me – sent by my wife.

Travel & Leisure named Seattle the top hipster despite fact that I live there.

We can waste time reading pure conjecture. Case in point: I bypassed three straight stories with headlines saying a company "may" do something. Nudge me when they do.

Apple has lost $56.5 billion in market value in two weeks. That's roughly an eBay, by market cap, according to the Wall Street Journal.

Nokia shared a video taken with its 41-megapixel Nokia 808 PureView. That's the one that won't be available in the States. Are we supposed to think other Nokia products are as innovative? We don’t.

Oh, how the world has changed. National Geographic is covering an Everest expedition on Instagram.

Did you see the story that said cellphone that sees through walls is closer to reality? Ignore the piece. It's a shiny object that won't move your business.

T-Mobile is bringing mobile security to users. The problem is that the issue is not a factor in buying.

Do you think Samsung calling iPhone users "sheep" in ads will get us to switch? I don't think so, either.

Tagged with Nokia, Samsung, Square, T-Mobile, iphone, mobile wallet.

April 23, 2012 by Jeff Hasen.
  • April 23, 2012
  • Jeff Hasen
  • Nokia
  • Samsung
  • Square
  • T-Mobile
  • iphone
  • mobile wallet
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Jeff Hasen

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  • Jeff Hasen
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