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Jeff Hasen

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Notes From A Mobilized Marketer: The "Tectonic Shift" Edition

Mobile is a “tectonic shift,” says Todd Rowe, managing director of SMB global sales for Google. It used to be hype when words like that were used. Now?

Favorite quote of the week - “Mobile isn't a ‘tech savvy, sub-culture; it's all of us" - Denny Suh from Capital One.

"The next big thing" was the next big ad - Samsung's blasting of Apple was named the most popular tech ad of the year.

Best Buy “mistakenly” sent five #iPads to a few who ordered one, then told the customers to give four to people in need. It was a small gesture getting big attention. Any chance that this was a publicity stunt that worked?

It was more iteration and adoption than innovation in mobile in 2012. Agree?

Many of those who think privacy will be a big issue in mobile in 2013 said the same about 2012. They were wrong then.

For those marketers fixated on the iPhone, note Android powers 71 percent of all smartphones sold, according to industry guru Tomi Ahonen.

30% of consumer mobile action is tied to social media: Nielsen. Why do many still think mobile and social are separate?

Time Warner CEO on choice coming for ways to interact with TV - "We're going to see "as many interfaces as you can get".

Super Bowl spots are now $4 million. Please someone use a prominent mobile call to action to engage, then build a monetizable database.

Facebook's Peter Deng: "Every single day, Facebook is accessed by 7,000 different types of devices."

Mobile accounts for 13% of all internet traffic worldwide, according to new data from Mary Meeker. It’s going to 50% by 2015.

Reaction to News Corp. shuttering The Daily iPad app: as a former journalist, this one is is easy to analyze. It was not a must read. Content wins.

Tagged with Google, Samsung, best buy , facebook, iphone, mobile; super bowl, super bowl.

December 9, 2012 by Jeff Hasen.
  • December 9, 2012
  • Jeff Hasen
  • Google
  • Samsung
  • best buy
  • facebook
  • iphone
  • mobile; super bowl
  • super bowl
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Jeff Hasen

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  • Jeff Hasen
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