• Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Jeff Hasen

  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being read.

One real-life example that comes to mind regarding wearables is when I was on a flight the first week that I owned an Apple Watch. My heartbeat reading showed 94 and a fellow passenger with more of a medical background than me commented on the significantly high number. Through a discussion, we discovered that the 94 was the result of the activity boarding the flight and lifting luggage. Apple Watch retook the heartbeat about a minute later and I was in the low 60s.

That episode reminded me of the time several Christmases ago when my new Fitbit Force showed that I had burned 861 calories when the most strenuous thing I had done was to push the button on my computer.

I considered it a Christmas miracle.

Or a sham.

Only later, after writing up my experience, did a friend call me out for not realizing that we burn calories even when we sleep. And we’re supposed to know this how?

This brings me to what I recently learned about WHOOP, which is a scientifically-grounded performance optimization system worn by the many elite athletes to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance.

The WHOOP Strap 2.0 is a lightweight, waterproof and screenless device that’s worn on the wrist, forearm or upper arm. The Strap’s five sensors measure data 100 times per second and automatically transmit the data to the WHOOP mobile and web apps for analysis and actionable recommendations. WHOOP data has been shown to optimize training and recovery, correlate with improved in-game performance, and reduce injuries.

Speaking at the Geekwire Sports Tech Summit, nine-time WNBA All-Star and Olympian Sue Bird said that technology, and especially WHOOP, has helped her stay at peak performance 14 years into her pro career.

“If it’s going to help you, if it’s going to elongate your career, you are an idiot if you don’t use it, why wouldn’t you use it?” Bird said regarding technology.

WHOOP measures physiological markers to indicate your personal readiness to perform each day. Recovery determines one’s strain and WHOOP calculates exertion based on workouts and daily lifestyle to make sure you’re training optimally. After assessing strain, WHOOP tells you how much sleep you need to recover and then calculates a detailed breakdown of time spent in each wave of sleep. The consumer version, which is currently sold out, costs $500 and comes with analysis and recommendations, precisely what many of the earlier wearables lack.

Bird, who like her WNBA teammates has eliminated gameday shoot-arounds in favor of additional sleep, appreciates the simplicity as many of us would. “Just tell us what we need to do,” she said. “Don’t give us the algebra.”

Where do we as consumers go from here? Look for more than readouts from products that will be introduced to rival WHOOP and from iterations of successful but limited products like Apple Watch and Fitbit. We may never be able to shoot a basketball like Bird, but we will be able to learn more about our bodies and be in position to maximize our own performance.

-

This article first appeared here - https://possiblemobile.com/2017/06/making-wearables-actionable-valuable/

 

Tagged with Apple Watch, Fitbit, WHOOP, wearables.

July 3, 2017 by Jeff Hasen.
  • July 3, 2017
  • Jeff Hasen
  • Apple Watch
  • Fitbit
  • WHOOP
  • wearables
  • Post a comment
Comment

Notes From A Mobilized Marketer - Apps Over Websites Is Clear Winner in Time Spent Count

Purely on time spent, users of mobile apps are 20X more engaged than those who visit mobile web sites, per comScore. This came through a study of the top 1,000 apps and sites.

What should we take from this information? App makers are succeeding in catering to the more loyal customers with interesting, even personal experiences. Web sites remain a way to get reach but not necessarily to build loyalty.

Facebook overestimated average time spent watching video ads by between 60% and 80% for the past 2 years, according to the Wall Street Journal.

In other wonderful news, Mobile app marketers will lose $100 million to fraud this year, AppsFlyer reported.

8% of podcast listeners purchase a product/service after hearing an ad: IAB. This speaks to relevance provided to those who choose the programming.

There will be a huge void on Twitter after the election. Or not. iPhone 8 rumors will kick in nearly a year before the expected 10th anniversary revamp.

I disabled breathe notifications on my AppleWatch. I need help on many things. This one, I have covered.

More than two million people watched Week 2 of the NFL on Twitter, upping the audience by 34%.

Apple is said to be stepping up plans for an Amazon Echo-style smart-home device. It would use the same Siri that wanted to get me a Lyft when I told the watch to Start Elliptical.

Up to 50% of consumers who cancel a Netflix subscription eventually return, says the company’s CTO. How many other businesses can claim the same?

Appointment reminders are the top category in a list of the types of messages that U.S. millennials want to receive, per OpenMarket.

Twitter no longer counts photos, GIFs or videos toward the 140-character limit. Look for more pictures of lunches.

Buying "in-store" (33.5%) is still the most popular channel for holiday shopping, eMarketer said. But mobile surely has a large influence, even down aisles and at shelves.

Tagged with apps, mobile web, Apple Watch, Facebook, comScore.

September 25, 2016 by Jeff Hasen.
  • September 25, 2016
  • Jeff Hasen
  • apps
  • mobile web
  • Apple Watch
  • Facebook
  • comScore
  • Post a comment
Comment

Notes From A Mobilized Marketer - Questions Around Virtual Reality Adoption and Advertising In That Environment

Four of 10 under 40 years old expect to acquire a VR (virtual reality) headset for their mobile within two years, Magid reported. My take? It’s hard to believe that many know about them, much less will buy one, especially with the price for the best units around $800 and limited content to view.

Why should we as marketers care? Viewers engage with ads in VR much more than in mobile or desktop apps. As reported by VentureBeat, click-through rates, or what are called “gaze-through rates,” (GTR) are nearly 30% on one company’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop.

87% of marketers consider data their organizations’ most underutilized asset, according to Teradata.

Only 19% of marketers track all of their efforts in order to drive improvement via reporting, per Aberdeen.

It's the least excited that I've been for an iPhone launch. Why? My iPhone 6 is good enough, the new phone reportedly isn't meaningfully better, and I feel burned by the constant underperformance of the Apple Watch.

There’s only one paid app in the list of the U.S. 50 top-grossing, via Smaato.

Uber lost at least $1.2 billion in first half of 2016, yet you can’t go a day without hearing someone asking for the next innovative company that resembles it.

Streaming of Olympics competition on computers and laptops accounted for over 60%, according to Sandvine. About 20% went via mobiles (phones and tablets) and another 17% through connected set-top devices such as Apple TV, Amazon Fire and Roku.

Google says that it will crack down on "intrusive interstitials" in January.

Publishers worry most above viewability and attribution, Mixpo says.

U.S. teens prefer to make their purchases in physical stores across most categories, per eMarketer.

48% of consumers say that cash will never go away, yet several hyping mobile payment solutions suggest that currency won’t be used as soon as Tuesday.

Tagged with VR, virtual reality, Apple Watch, iPhone 6.

August 28, 2016 by Jeff Hasen.
  • August 28, 2016
  • Jeff Hasen
  • VR
  • virtual reality
  • Apple Watch
  • iPhone 6
  • Post a comment
Comment

Notes From A Mobilized Marketer - The Eternity That Is 140 Seconds of Twitter Video

Twitter users can now post videos up to 140 seconds long. That’s an eternity given the human attention span is 8 seconds (per Microsoft) -- less than that of a goldfish.

77% of people read at least one review before downloading an app: Apptentive.

Last week saw the most-streamed NBA Draft ever on WatchESPN, with more than 557,000 unique viewers.

On average, 41% of retail marketing budgets are dedicated to digital, per the National Retail Federation.

Mobile accounted for 29% of travel bookings in the U.S. last quarter, Crieto reported.

Instagram has now snapped over 500 million users with 95 millions videos and photos shared daily.

59% of buyers prefer to do research online instead of interacting with a sales rep: Accenture. Many are “self-sufficient” mobile users. That has a huge impact on customer service, as I wrote in my The Art of Mobile Persuasion (www.artofmobilepersuasion.com) book.

54% of worldwide mobile display ads will be traded programmatically by 2018: Tapjoy.

HeyMarket, a mobile CRM for text messaging, stops you from drunk texting your customers. It has come to this.

More than three billion photos are shared daily on social networks , according to KPCB.

78% between the ages of 21 and 39 make the mobile payments generated in China: eMarketer.

99 of 110 top news outlets have more mobile web traffic than desktop, according to Pew.

Per comScore, mobile ads are more effective than desktop for conversions and brand lift.

Apple says that there are two billion Siri requests a week. What wasn't shared was the accuracy percentage.

I've never been accused of being a fashionista, so it makes sense that responsiveness in new Apple Watch OS excites me more than new bands.

66% of all email in the US opened/read on smartphones or tablets: MovableInk.

Tagged with Twitter, Instagram, National Retail Federation, Siri, Apple, Apple Watch.

June 26, 2016 by Jeff Hasen.
  • June 26, 2016
  • Jeff Hasen
  • Twitter
  • Instagram
  • National Retail Federation
  • Siri
  • Apple
  • Apple Watch
  • Post a comment
Comment

Notes From A Mobilized Marketer - Wee-Wee Pads? Rover Actually Wants An iPad

NPR said that soon we might be sharing our gadgets with our pets, too. My three spoiled (human fault, not theirs) dogs want high-resolution smartphone screens and an iPad to go next to the wee-wee pads.

My frustrations with Apple Watch are well documented. With word that all Apple Watch apps must be native apps (built for the device) starting on June 1, I’ll say great rather than it’s about time.

If you missed National High Five Day last week, rest easy. Next up is National Fist Bump Day in June. #ridiculousness

Nine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center.

Smartphone owners use on average 26 apps and 52 mobile sites per month, Forrester reported.

59% of consumers have higher expectations for customer service today than last year: Microsoft. It used to be that you can manage public opinion in two hours. Now it’s closer to two minutes.

I asked Siri how much grass should you let a dog eat. Twice, she returned with "I found 15 restaurants. Tell me the one you are looking for"

The Yankees are offering a food-purchasing app, but only 20% of Stadium patrons can use it.

One-fifth of millennials don't use a desktop PC, per comScore.

It has come to this – a "smart mattress" will tell you if you're being cheated on.

The average mobile gamer is 36 years old, Nielsen says.

Approximately 10% of internet users are mobile-only: Accenture.

84% of mobile time spent is on just 5 apps, according to Facebook.

Cracker Jack has replaced its toy prizes with digital codes for games.

This year, mobile game revenue will surpass console and PC gaming, per new study: Newzoo BV.

92.5% of internet users in China had downloaded music apps to their smartphone, per Tencent Penguin Intelligence.

Tagged with NPR, iPad, Apple Watch, smartphones.

April 24, 2016 by Jeff Hasen.
  • April 24, 2016
  • Jeff Hasen
  • NPR
  • iPad
  • Apple Watch
  • smartphones
  • Post a comment
Comment

Notes From A Mobilized Marketer - How McDonald's Views Choice As The Killer App

For 43 years, the slogan from McDonald’s said,  “You deserve a break today.” These days, when it comes to patrons accessing product information and offers, the quick service restaurant believes that we deserve choice. Despite an impressive 10 million mobile app downloads, McDonalds has installed kiosks in its restaurants, too, giving options to its customers beyond cellphones and the traditional information found on boards behind the cashiers.

An example of my Apple Watch frustration? A gate change that doesn't come with tap when that’s exactly what's needed. Now, you have to notice. And often don't.

Mobile captures 2 out of every 3 digital media minutes in the U.S., per comScore.

One in five U.S. households have bought groceries online in the past month, according to eMarketer.

Apple will likely sell its one billionth iPhone later this year.

This is permission-based, but still raised more than one eyebrow - when you open the Domino’s app, it automatically sends you a pizza unless you cancel within 10 seconds.

78% of food shoppers say they want to save as much money as possible via mobile, according to Gfk. This is one constant in wireless era – pre-recession, during recession, post-recession, people want deals.

75% of consumers say relevancy matters when it comes to the rewards that businesses provide: Colloquy. The others didn't understand the question?

British mobile phone users’ movements could be sold for profit, as reported in The Guardian. That brings worries that location data will be used by criminals.

10 million did their taxes on mobile last year with Intuit.

Microsoft CEO Satya Nadella says that the secret to a harmonious life is to stop obsessing over your smartphone. Many of us know this but won't/can't/don't believe that we can do anything about it.

Native ads will make up 63% of mobile display ad spend by 2020, a Facebook & IHS study finds.

52% of users view push messages as annoying, according to Localytics. Better practices, more value and education are keys to improving that number.

My eye doctor was appalled when I told him that his vendor was sending appointment text reminders at 4 a.m. to people who haven’t opted in. We will see if anything changes.

Tagged with Apple Watch, McDonald's, Apple, iPhone, Dominos.

April 10, 2016 by Jeff Hasen.
  • April 10, 2016
  • Jeff Hasen
  • Apple Watch
  • McDonald's
  • Apple
  • iPhone
  • Dominos
  • Post a comment
Comment

Notes From A Mobilized Marketer - Gauging The Distance Marketers Still Need To Go

How far have we come – or not? Entering 2016, only four percent of marketers have a single view of their customers, says eMarketer.

Smartphone users will number seven billion in 2020, up from the nearly four billion today, Tune predicts.

On the new or renewed and repeated use of "App-ocalypse" - stop.

Purchasing happened more often from digital channels as U.S. retail sales grew 7.9% in 2015, per MasterCard. Furniture and women's apparel were the leading growth categories.

83% of consumers use 2.23 devices simultaneously with most of them 'feeling good' about it, reported Accenture Interactive. I, for one, always feel that something is lacking from that .23 of a device.

I am up to 26,000 tweets sent. .0000000000000000000000000000000000001% were about my meal choices.

With the mobile wallet, cash was supposed to be gone by Tuesday, no? Maybe some Tuesday in 2023.

My craziest tech moment of 2015 was when I got a “You Did It” Apple Watch message while at a urinal. Come to think of it, it was the best positive re-enforcement since I was 3.

Tabletop tablets enable Olive Garden to turn over tables six-seven minutes faster, the Washington Post reported.

I always gauge mobile adoption when the extended family visits over the holidays. This time around, they want from why to "oh, we'll just take Uber” and “Time to FaceTime with the grandkids cross-country”.

13% of Americans are “smartphone-only” as home broadband plateaus, via Pew. Meanwhile, 55% of U.S. adults have both a smartphone and home broadband subscription.

My best RTs this week – and every week, came from everyone who retweeted. Other yardsticks miss the point.

The equal to the StarWars fanatics are those who consented to push notifications for each score in 42 bowl games.

Google launched a 6-month accelerator to help startups build mobile products.

Tagged with smartphone, Pew, emarketer, Apple Watch.

January 3, 2016 by Jeff Hasen.
  • January 3, 2016
  • Jeff Hasen
  • smartphone
  • Pew
  • emarketer
  • Apple Watch
  • Post a comment
Comment

Notes From A Mobilized Marketer - An Alarming Number of Apps Share Personal Data

In a study of the top 110 apps by leading researchers from MIT, Harvard and Carnegie Mellon, 73% of Android apps shared personal information, such as email address with third parties. 47% of iOS apps shared geo-coordinates and other location data.

Transparency alone won’t satisfy mobile device owners. The Pew Research Center found that 54% of users decided to not install an app after learning about how much personal information that app planned to capture.

The majority of Americans say the latest technology is “totally necessary” to their daily lives, per CTIA. 69% believe that it’s personally necessary to have modern and up-to-date devices. 

Only a quarter of businesses have a coherent digital strategy to create customer value: Forrester.

Consumers may be spending as much as 6 hours each day multiscreening -- that's half their total media time, according to eMarketer. So stop creating a “mobile only” strategy.

Researchers from Duke wanted to see if utilization of a low-cost weight-loss app might help the 35 percent of young adults in the U.S. who are overweight or obese. A study showed that it doesn’t. The smartphone app didn't help young adults lose any more weight than if they hadn't been using the app at all.

There has been a 16% increase in the number of people in the U.S. using a smartphone and a tablet daily, eMarketer reported. The figure stands at 112 million.

Apple Watch sales have reached 7 million, more than all rivals combined. By that yardstick, it has been a hit. I use a different measuring method, one that puts the product in the disappointing category.

Google Maps for iOS now have spoken traffic alerts.

Facebook sees 8 billion daily video views from 500 million users. That’s double since the view numbers were reported in April.

Meanwhile, Facebook now gets 78% of its ad revenue from mobile.

Mobile accounts for more than 1/3 of Estee Lauder’s overall ecommerce business.

Tagged with Pew, CTIA, Apple Watch, Facebook.

November 8, 2015 by Jeff Hasen.
  • November 8, 2015
  • Jeff Hasen
  • Pew
  • CTIA
  • Apple Watch
  • Facebook
  • Post a comment
Comment

Notes From A Mobilized Marketer - There's Only One Band Worth A Grand

Hermes Apple Watch bands for $1,100 and $1,250? The only band that deserves that outlay is the E Street Band backing Bruce Springsteen.

One in four U.S. online retail sales were via mobile this back to school season, per IBM.

Here’s an IBM stat that is hard to believe – 96% of North American consumers are “excited” about mobile payments. Their activities speak otherwise.

And one more from IBM: 70% of business leaders feel that mobile integration is critical to digital transformation. My take? The other 30% won’t be business leaders for long.

“Siri, change the channel every time they show the damn last play of the Super Bowl.” #GoHawks

70 million photos are uploaded to Instagram daily with 2.5 billion likes per day, according to Salesforce.

A Fast Company story on iPhone 6S says that Apple's 3D Touch is trying to solve the biggest problem in mobile. You mean a bigger one than not being able to bring a selfiestick everywhere?

Sports now accounts for 37% of broadcast TV ad spending -- and 62% at Fox, per Advertising Age. Judging by the first NFL broadcast, more than 60% are seemingly for fantasy football companies.

40%+ of all digital time spent on TV properties is on mobile, comScore reports.

There was finally an update to the OpenTable app that allowed me to freshen the info on my Apple Watch for first time since Aug. 19.

Nothing says overkill than tweets about lines to get into Apple events. Oh, yeah, Periscopes from the same venue.

College kids are still using Facebook more than any other social site, according to eMarketer.

A tweet offers three basic reasons to go mobile. In 2015. Are we that far away?

Six-digit passwords instead of four in iOS9? That should be good for weeks of discussion.

The Amazon Fire is no more. I can’t say I ever ran into one person using one.

Tagged with E Street Band, Bruce Springsteen, Apple Watch, Siri, Amazon Fire.

September 13, 2015 by Jeff Hasen.
  • September 13, 2015
  • Jeff Hasen
  • E Street Band
  • Bruce Springsteen
  • Apple Watch
  • Siri
  • Amazon Fire
  • 1 Comment
1 Comment

A Fan Boy No More

I never have exhibited the obvious signs of being an Apple fan boy – getting the company’s logo cut into my hair or having a Mac Mini serve as my toilet paper holder, for instance – but any review of my writings or tweets suggest that I have had more than a passing fancy for what comes out of Cupertino.

And I’m hardly alone.

There is so much trust in the Apple brand that it ranks first on the prestigious Most Valuable Brand list created each year by Forbes.

Even in my hometown of Seattle, where Microsoft has created loads of job opportunity and upped housing prices, Apple is the standard. That’s on display every day in the Bellevue Square mall where traffic is brisk in and out of the Apple Store while the Microsoft Store can often record visits in a single hour on fewer than 10 fingers.

I’ve owned no mobile phone but an iPhone since V1 was introduced in 2007. I’ve rushed to buy a new version at exactly the time each year when my carrier contract allowed for one. More than once, I have committed even before I could eyeball or touch one.

In the last decade, my purchases just for me have included two iPads, four Macbooks or Macbook Airs, and an Apple Watch.

But something changed for me this year. Or maybe it’s the fact that something changed with Apple.

The company that has defined dependable underdelivered. And, worse, it has made no apologies about it.

Specifically, in a bad way, its Apple Watch turned back time, producing an experience for me that was vintage BlackBerry 2004. Tasks have timed out. Buffering has felt as long as an Alaska summer day and night. Notifications have come at inexplicable times, like the requests to stand up while I was barreling down the freeway at 65 miles an hour.  

Some apps, including OpenTable’s, will not update. Even worse, on one occasion, I suspect that an effort to communicate with the app caused the battery on my Apple Watch to be depleted in less than an hour.

This isn’t the Apple that I know or want.

It was with through that lens that I listened in on this week’s Apple announcements.

--  Live Photos that have been positioned as a reinvention of the way we take and view pictures

-- 3D Touch that will change how we get in and out of mail, messages, apps, and more

-- Claims about the “revolutionary”Apple TV that reminded me of HBO’s ad campaign of several years ago. It’s Not TV. It’s HBO.

-- Even more dependence on Siri, which had been Apple’s biggest miss until Apple Watch came on the scene

-- A pencil that looks, smells, and writes like a stylus, yet is supposed to be so much more.

I’m not buying any of it. The age of innocence is over.

In the hours after Apple’s event, T-Mobile CEO John Legere texted, “Pre-order for the new #iphone starts at 12:01am on September 12. #getready #setyouralarm”

Ummm, nope. Those of you taking to his site or to apple.com at that hour will have one less competitor to be first with a new device.

Apple has built up so much good will, and has risen to the occasion much more often that not, that it certainly remains in the lead position when I’m considering new products.

But it has no lock on my thinking or my money. If that puts me in the former fan boy category, so be it.

Tagged with Apple, Apple Watch, iphone, Macbook.

September 11, 2015 by Jeff Hasen.
  • September 11, 2015
  • Jeff Hasen
  • Apple
  • Apple Watch
  • iphone
  • Macbook
  • Post a comment
Comment

Notes From A Mobilized Marketer - Takeaways From An Eye-Opening Report on E-Mail Opens

The migration to mobile has resembled a stampede, but when it comes to email, many more that we have been led to believe rely on the desktop than the wireless device.

North American data from Experian Marketing Services for the second quarter of 2015 showed that overall, 48% of all emails sent by Experian clients were opened on the desktop, while 40% were opened on mobile phones or ereaders, and 12% on tablets. eMarketer said.

A deeper drive showed these numbers: in the business products and services industry, 73% of emails were viewed on the desktop—and the tablet open share was just half the average. Publishers, media and entertainment companies and travel firms all had slightly higher-than-average open shares on the desktop, while publishers and travel firms reported lower-than-average open shares on mobile phones.

On average, 62% of clicks came on the desktop—14 percentage points ahead of the desktop share of opens. Mobile phones saw 30% of clicks, as opposed to 40% of opens. The desktop was the biggest source of email clicks for every industry.

That’s all a bit eye-opening.

Facebook is working with schools on a personalized learning app that may be offered for free, Engadget reported.

Any Apple Watch owners even a bit less excited about this week's Apple announcements given their experience with the watch? I am in that camp.

A tweet said that fitness trackers may catch on with cows. I wonder how many units will moo-ve.

Ericsson says that the number of consumers watching video on smartphones is up 71% since 2012 across all ages.

Picture this: a couple took a “divorce selfie” and President Obama snapped one during an Alaska trip.

I’m touched every time that I see an automated thanks for the Twitter follow.

I received this advice in a promoted tweet - stop messaging women and start meeting women. It was my nominee for dumb-ass targeting.  Why? I’ve been married 25 years and plan to be married 25 more.

Tagged with email, emarketer, Apple Watch, Facebook, Twitter.

September 7, 2015 by Jeff Hasen.
  • September 7, 2015
  • Jeff Hasen
  • email
  • emarketer
  • Apple Watch
  • Facebook
  • Twitter
  • Post a comment
Comment

Notes From A Mobilized Marketer - Of Meaningful and Meaningless Looks At A Mobile Screen

During the same week that we learned (learned?) that many mobile users look at a device “for no particular reason” comes additional word that wireless interaction is dramatically improving health for some.

First, the meaningful news:

Out of a pilot study at New York’s Bellevue Hospital called Mobile Insulin Titration Intervention, or MITI, 88% of insulin-dependent diabetics were able to get their blood sugar in check after receiving a daily text reminder or phone call.

According to NPR, the program worked this way. Nurses reviewed individual blood sugar information daily online to check for values that were too high or too low, indicating the insulin dose needed to be adjusted. They then reached out to the patients who needed modifications, many of which were low-income New Yorkers who, while owning a phone, lacked access to computers and other resources to manage their health.

Note that text messaging was used, ensuring that even feature phone owners had the capability to view an SMS. A miss for this demographic would’ve been to rely on a smartphone app.

Only 37% of the comparison group that did not receive texts or calls managed to control their blood sugars.

MITI may soon become a hospital-wide program at Bellevue, NPR said.

Now the separate “revelations” about mobile usage:

A third of millennials take out their cellphones in public “for no particular reason”, Pew reported. 82% of smartphone owners rarely or never turn their phones off. 79% witness annoying and/or loud cellphone behavior in public at least occasionally.

Apple Watch users - any of you lose at least a bit of faith and won't buy Apple products sight unseen or untouched? I'm in that camp.

A tweet offered to help me find my next handbag. I’m waiting for the one hawking manpurses.

87% of Facebook's one billion daily users are on mobile for at least part of their experience.

Few are surprised by Amazon’s decision to exit the mobile phone-making business. Of course, it never caught Fire.

Almost three-quarters of all WhatsApp users access the messaging app on Android, per GlobalWebIndex.

Here are the top 10 magazine publishers with the biggest number of monthly mobile visitors, according to  Association of Magazine Media: 1. ESPN: 42.9 million. 2. People: 28 million. 3. AllRecipes: 24.5 million. 4. Forbes: 21.6 million. 5. Time: 18.1 million. 6. Entertainment Weekly: 14.3 million. 7. Cosmopolitan: 13.7 million. 8. Bloomberg Businessweek: 11.2 million. 9. New York: 9.8 million 10. Bon Appétit and Epicurious: 8.3 million.

 

Tagged with Pew, diabetes, Apple Watch, Amazon Fire, Amazon.

August 30, 2015 by Jeff Hasen.
  • August 30, 2015
  • Jeff Hasen
  • Pew
  • diabetes
  • Apple Watch
  • Amazon Fire
  • Amazon
  • Post a comment
Comment

Notes From A Mobilized Marketer - Selfies Take A Backseat For 18-24 Year Olds

Is the 18-24 year old group a “me” generation? Maybe not. 74% are most likely to use their mobile devices to take photos of animals, primarily pets, per eMarketer. Selfies trail at 67%.

You are well underway on your planning of holiday mobile campaigns, right?

Early Apple Watch wearers: do you feel differently about Apple given your experience the last few months? I do. In my mind, the brand is less bullet-proof. In other words, I will think twice about buying another product sight unseen.

Only 2% of U.S. consumers use digital wallets, per Gallup. Some thought cash would be gone. Please.

250 million in India are experiencing the Internet for the first time on mobile, in contrast to 80 million on desktop, according to Tyroo Technologies.

Meerkat introduced a GoPro livestreaming feature.

A memorable tweet from Jimmy Kimmel – “I’ve never been in prison but I did sit through a 60 second pre-roll ad on YouTube.”

The runner-up tweet of the week is from former Myspace CEO Michael Jones: “A phone that I don't use to make calls now paired with a watch I don't use to tell time.”

The spend on app-install ads is forecast to climb 80% in 2015, eMarketer says.

69 million Americans go online more often from smartphones than any other device, Forrester reports.

My six elliptical workouts last week didn't save me – Apple Watch called me a slacker. I guess that we all need to Be Like Bo.

Businesses investing in the Internet of Things are reporting a 16% increase in revenue as a result, according to The Complete Reimaginative Force by Tata Consultancy Services.

Jonathon Niese of the Mets watched the birth of his child on a mobile phone after leaving a start. Technology got him closer, but there was lots of debate about whether he should have been there in person.

Tagged with Meerkat, Apple Watch, selfie, Myspace.

July 26, 2015 by Jeff Hasen.
  • July 26, 2015
  • Jeff Hasen
  • Meerkat
  • Apple Watch
  • selfie
  • Myspace
  • Post a comment
Comment

Notes From A Mobilized Marketer - Millennials Respond To Mobile Ads More Than Gen Xers

Millennials are far more likely than Gen Xers (35-54 years old) to respond to mobile ads, according to a survey of mobile users in the United States, United Kingdom, France, and Germany. Almost one-quarter (23%) of the 16-34-year-old group said that an ad had prompted them to make a purchase, compared to 13% of Gen Xers, according to Millennial Media and Opinium Research.

Just receiving a notification distracts people and damages task performance nearly as much as actually stopping to interact with the device, new research from Florida State tells us.

Users are 181% more likely to be on Twitter during their commute, the service reported. Hopefully not while driving.

Tweet of the week from TechCrunch senior writer @JoshConstine: “Apple Watch Review: It looks ok sitting on my nightstand all the time.” Ouch.

One day last week, I forgot to put on my Apple Watch before noticing a full two hours later. That was telling and not surprising.

Attendees at this week’s All-Star Game and associated events for baseball fans will be able to pay via Apple Pay.

ESPN lost 3.2 million subscribers in about a year in large part because of cord-cutters. How ESPN aims to get closer to customers through personalization is covered extensively in “The Art of Mobile Persuasion” through an exclusive interview with John Kosner, Executive Vice President & General Manager, ESPN Digital and Print Media.

In a related note, nearly 50% of marketers see a more than 10% lift in conversions from real-time personalization, per eMarketer.

Broadway star Patti LuPone took away a phone from a texting audience member. Afterward, she said, “They are truly inconsiderate, self-absorbed people who have no public manners whatsoever. I don’t know what to do anymore.”

Nearly two-thirds of consumers using mobile banking access it at least a few times a week or more, according to Bank of America.

Tagged with The Art of Mobile Persuasion, ESPN, Apple Watch, Millennials, Millennial Media, Patti LuPone.

July 12, 2015 by Jeff Hasen.
  • July 12, 2015
  • Jeff Hasen
  • The Art of Mobile Persuasion
  • ESPN
  • Apple Watch
  • Millennials
  • Millennial Media
  • Patti LuPone
  • Post a comment
Comment

Notes From A Mobilized Marketer - Live Más, Spend Más With Taco Bell's Mobile App

Taco Bell tells it customers to live más. It turns out that its mobile app users are spending más, too. Mobile app orders are 20% higher on average compared to in-store, according to BI Intelligence. These mobile shoppers in large numbers are adding more toppings and making group orders.

As expected, Mary Meeker’s annual look at the web and mobile brought significant learnings.

Among the best:

- In America, mobile has eclipsed the desktop in time spent in digital media - now 51%.

- Spending on mobile advertising in the U.S. is up 34% year over year.

- Only $13 billion of $50 billion total U.S. Internet ad spend is on wireless.

- User-shared and curated video is rising rapidly. There are 4 billion video views per day, up 4x in six months on Facebook.

- The next new Internet users are likely already non-smartphone ‪mobile users and most likely to onboarded via messaging platforms.

If your app fails, 47% of your customers will switch to the competition, according to IBM.

74% of people 55+ used the mobile Internet in 2014, per comScore.

On a related note, my wife and I were sent a selfie from my soon-to-be 86-year-old mother-in-law.

General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year.

Over eight in 10 interested in wearables want such devices to enhance in-store experience: PowerReviews. For these, such devices are more than health and fitness tools.

Through a partnership with Shazam, Target is giving app users the ability to scan any of its print or television ads to access “shoppable” content.

75% of Google mobile search revenues come from Apple devices.

Friday was National Biscuit Day? My appreciative dogs have a ruff life.

Google and Apple have adjusted their strategies on mobile payments. We’ll see more tie-ins with loyalty plans, but still need consumer education. Much more, in fact.

Native Apple Watch apps are coming this fall. Not a minute too soon. The current experience is exasperating.

Tagged with Taco Bell, Mary Meeker, Google, Apple Watch, Facebook.

May 31, 2015 by Jeff Hasen.
  • May 31, 2015
  • Jeff Hasen
  • Taco Bell
  • Mary Meeker
  • Google
  • Apple Watch
  • Facebook
  • Post a comment
Comment

Does Apple Watch Need A Use Case To Be Successful?

A lesson personally learned long ago is that you never have a second chance to make a first impression.

This comes to mind as I write this first piece for Mobile Leaders Alliance.

But I can’t help myself.

Of all the supposed benefits of Apple Watch that have been thrown out there, the one that is the biggest “really?” was offered by Annie-Rose Strasser, a BuzzFeed News Reporter, in an article titled “The Apple Watch Is Surprisingly Great For Women” http://www.buzzfeed.com/annierosestrasser/women-smart-watches?utm_term=.yq98aeO678#.yvd4lj91o.

“Since I put it on a week ago, “ she wrote, “the time I’ve spent dredging up my phone, tossing receipts and hand lotion on the ground in the process, has dropped dramatically.”

Ah, Apple Watch is the product to prevent lotion spillage.

I don’t carry a purse or a murse (one of my all-time favorite terms), so I just may not get it. Or maybe I’m sexist.

I prefer to think that I’m just calling it as I see it.

I’ve had my Apple Watch for 2 ½ weeks and have struggled to justify the expense and, frankly, the trouble.

I’ve received notifications at inappropriate times (The You Did It! one that I received at a urinal comes to mind), requests that fail to take into account place (like the one asking me to stand as I’m driving), and the admonishment for not accomplishing a supposed activity goal in a week where I did cardio work six times in my house and went to the gym to use machines three other times.

And this doesn’t take into account one of my biggest problems with Apple Watch - the user experience isn’t intuitive. That forces you to either seek out and read a long user guide or muddle through wondering when is the moment for the ballyhooed Force Touch, a swipe to the left, or a click or two or three of the newly-introduced-to-us Digital Crown.

I also deem the information on my wrist to either be redundant or at most in the “nice to know” category. We’ve repeatedly said that our smartphones are within four feet of us nearly 24 hours a day. So it’s not like the Apple Watch has opened up a view on the world that has been missing or inaccessible.

But writing on Twitter, Andreessen Horowitz partner Benedict Evans opined on those like me who question Apple Watch’s value.

“Asking about the use case for a smart watch is like asking why you have lamps instead of a single fluorescent tube in each room if your home,” Evans wrote in the first of two tweets.

His follow-up read this way, “If we only bought things we needed, with clear use cases, we'd live in capsule hotels, drink water and wear nothing but overalls.”

That leaves us where? Surely a consumer needs a motivator to shell out $349 or more for something many consider superfluous.

Maybe that’s fashion. Or the cool factor. Or something else.

Or maybe this is a product that won’t make it in a big way.

Time will tell.

(article first appeared on Mobile Leaders Alliance's website - http://mobileleadersalliance.com/2015/05/26/the-struggle-to-justify-apple-watchs-expense-and-trouble/) 

 

Tagged with Apple Watch.

May 26, 2015 by Jeff Hasen.
  • May 26, 2015
  • Jeff Hasen
  • Apple Watch
  • Post a comment
Comment

Notes From A Mobilized Marketer - Could Brick and Mortar Retailers Be That Slow To Adapt?

83% more retailers plan to identify customers when they walk in the store within five years, according to Boston Retail Partners' 2015 CRM/Unified Commerce Survey. My immediate take and one that I still have days after first seeing this? They don't have five years.

Have these entities not seen the latest mCommerce trends ($76.79 billion projected to be purchased from mobile phones in 2015) or talked to their customers?

Already with 11 million users of Magicbands, Disney is expand the use of its breakthrough mobile tech to more parks.

As you may know, I have struggled to find significant benefits of Apple Watch. Apparently I’m not thinking hard enough. Someone wrote that a by-product of Apple Watch use is not spilling hand lotion when fumbling for an iPhone. Oh.

Four more weeks and it will be 25 years of marriage. I know, you'll have to ask my wife. eHarmony, you can stop sending the “find love” promos via Twitter and email.

Trending the other day: Lady Gaga documenting "the long process" of going blonde for the summer. And you questioned the value of Twitter.

Borrell Associates surveyed more than 7,000 SMBs and found that they spend 5.6% of their revenue on advertising with 22% of their ad budget going to digital.

Shop-by-text message has come to Nordstrom. Wonderful. My wife doesn’t have enough ways to spend there.

Mobile's importance according to marketer and influencer Gary Vaynerchuk: "I truly think my only competitor in business is your index finger."

Nearly two-thirds of parents and caregivers in a University of Washington survey spent less than 5 percent of their time at the park using a phone, including 41 percent did not use a phone at all. The data came from researcher observations, not from self-reported behavior that might be inaccurate or fudged.

Ten years ago this month, Wireless Amber Alert was created to use mobile to help law enforcement find abducted kids.

Tagged with Apple Watch, Disney, iPhone, eHarmony.

May 24, 2015 by Jeff Hasen.
  • May 24, 2015
  • Jeff Hasen
  • Apple Watch
  • Disney
  • iPhone
  • eHarmony
  • Post a comment
Comment

Life With An Apple Watch - Too Personal and Lacking Benefits

To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new Apple Watch while I was in front of a urinal.

Whoa, even double whoa, I thought at that moment, before I silently thanked the Apple developers in Cupertino for the positive reinforcement.

I now know that particular notification conveyed the fact that I had reached a stand-up goal set by my Apple Watch. But for the newbie, it did seem random and ill-timed.

And there has been more where that came from.

To sum up my first 10 days with Apple Watch, it has been about making time rather than saving it.

Simply and unequivocally, the user experience isn’t intuitive. That forces you to either seek out and read a long user guide or muddle through wondering when is the moment for the ballyhooed Force Touch, a swipe to the left, or a click or two or three of the newly-introduced-to-us Digital Crown.

Out of the box, my Apple Watch failed to tap my wrist and mirror my iPhone when a text message or email arrived. Ninety minutes and two Geniuses from the Apple Store later, a supposed software problem had been identified and solved and I was sent on my way with Mickey Mouse tapping a big foot on the watch face.

As I wrote in this space last month after ordering the device, one of the supposed benefits of receiving notifications on your wrist is the unmatched ability to inconspicuously sneak a look at information without having to pull out a smartphone.

But unless you want a push every time something in a game changes – heck, teams typically combine for more than 200 points in an NBA game – you are left to grab the info off of a Glance. It isn’t unnoticed by your companions when you have to stroke a finger up the watch to get to Glances, then move from one “snack” of information (say, a flight arrival) to another to see if the Clippers have blown another lead.

Many of us have been drawn to Apple Watch for its health monitoring capabilities. But context is absent and what is necessary.

On a cross-country flight last week, my heartbeat reading showed 94 and a fellow passenger with more of a medical background than me – that group is 98 percent of the population – went quiet when he saw the number. Through a discussion, we discovered that the 94 was the result of the activity boarding the flight and lifting luggage. Apple Watch retook the heartbeat and I was in the low 60s.

That episode reminded me of the time two Christmases ago when my new Fitbit Force showed that I had burned 861 calories when the most strenuous thing I had done was to push the button on my computer.

I considered it a Christmas miracle.

Or a sham.

Only later, after writing up my experience, did a friend call me out for not realizing that we burn calories even when we sleep.

And we’re supposed to know this how?

I’ve read more than my share of Apple Watch reviews. In many cases, users have experienced “light bulb” moments where the benefits of the wearable become apparent.

To date, I deem the information on my wrist to either be redundant or at most in the “nice to know” category. We’ve repeatedly said that our smartphones are within four feet of us nearly 24 hours a day. So it’s not like the Apple Watch has opened up a view on the world that has been missing or inaccessible.

Apple may very well have my back. At some point, I might see that and salute the company with my own version of “You Did It”. But now isn’t the time.

(article first appeared on iMediaconnection.com - http://blogs.imediaconnection.com/blog/2015/05/19/life-with-an-apple-watch-too-personal-and-lacking-benefits/)

Tagged with Apple, Apple Watch, Fitbit.

May 19, 2015 by Jeff Hasen.
  • May 19, 2015
  • Jeff Hasen
  • Apple
  • Apple Watch
  • Fitbit
  • Post a comment
Comment

Notes From A Mobilized Marketer - Is A Five-Year "Smart" Clothing Sales Forecast Smart?

So-called “smart” clothing sales are forecast to top 10 million units in five years, a study from Tractica says.  That doesn’t sound like a hit to me. Ten million over a half-decade is a relative drop in the bucket. For perspective, analysts expect Apple to sell between 8 and 14 million Apple Watches in year one.

Americans spend more than 36% of mobile data traffic use on real-time entertainment and 22% on social networking, per CTIA.

Periscope best practices need to be established and followed so we don't keep being asked to stop what we're doing to watch someone walk down the street.

The supposed death of the tablet is overblown. eMarketer forecasts use in North America moving from 174 million this year in 2019. That shows growth, just not on the hockey stick trajectory that we were on over the last five years.

Swatch says that it’s developing smartwatch batteries that last six months. Time will tell if this matters.

30% of those on Tinder are married, says GlobalWebIndex. My wife and I denied knowing what it is.

Four in 10 digital newspaper readers are mobile-only, according to the Newspaper Association of America.

Over one-third of marketers are selling or sharing customer data: Forrester. This topic is covered extensively in my The Art of Mobile Persuasion book that will be available in June.

Approximately, one third of Mother's Day gifts were to be purchased on a mobile device, Criteo predicted.

Consumers are 1.4 times likely to watch a video ad on their phone than any other channel: Google.

One more Google note - more searches are now conducted on mobile than desktop.

I saw a tweet that called BlackBerry an icon. Digging deeper, it was from a BlackBerry partner. That explains it.

A 98-year-old Melbourne woman conceived an app that gives players the task of listing a continuous string of interconnecting words until they have used every letter. Because of the backstory, Millie’s Game may be the most interesting in the app stores.

Tagged with Apple Watch, "smart" clothing, Google, The Art of Mobile Persuasion, BlackBerry.

May 10, 2015 by Jeff Hasen.
  • May 10, 2015
  • Jeff Hasen
  • Apple Watch
  • "smart" clothing
  • Google
  • The Art of Mobile Persuasion
  • BlackBerry
  • Post a comment
Comment

Notes From A Mobilized Marketer - Reaching The Toddler Through Devices

One in seven uses a mobile device for at least an hour a day by age 1, according to the Einstein Health Network. Additionally, a third touch or scroll the screen before walking or talking, per the Pediatric Academic Societies. Somewhere there is a marketing plan being developed to influence this group. It is probably happening in multiple somewhere’s.

I found wording worse than phablet and appsolutely - calling Apple Watch marketing wrist-y business.

Apple Watch diaries? Aren't we taking this a little too far, even for an Apple product?

A new version of Google Glass is coming soon, according to Luxottica’s CEO.

Last quarter, Microsoft had Surface revenue of $713 million. The iPad sold $9 billion over the same period. And that's with iPad and tablets in decline due to the popularity of larger smartphones.

Millennials are nearly twice as likely as Gen Xers to use a smartphone when car shopping, per eMarketer.

Mobile is now 73% of Facebook’s ad revenue. Also, the number of daily active users is now 936 million, up from 890 million at the end of 2014.

Tweet from Fortune Magazine: What businesses want from workplace wearables: happy customers. My reaction? Imagine that.

Judging by the Web, Google's new limited wireless service is either "game-changing" or a relative non-event. I’m glad that we figured that one out.

For first time, New York Times editors are choosing stories specifically for smartphone readers to be delivered via app.

Apple Pay has added more than 30 additional banks and credit unions. There are now more than 200 institutions included.

I keep seeing Promoted Tweets from a company selling two watches for $60. Hello, it's not a timepiece that we're after. Duh.

Over 3 billion hours are spent playing mobile games each week around the globe, according to the Global Games Initiative.

Tagged with Apple Pay, Apple Watch, Microsoft, Google Glasses, Facebook.

April 26, 2015 by Jeff Hasen.
  • April 26, 2015
  • Jeff Hasen
  • Apple Pay
  • Apple Watch
  • Microsoft
  • Google Glasses
  • Facebook
  • Post a comment
Comment
Older

Jeff Hasen

Mobile CMO and Author
  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

Powered by Squarespace.  Content is for demonstration purposes only.