Taco Bell tells it customers to live más. It turns out that its mobile app users are spending más, too. Mobile app orders are 20% higher on average compared to in-store, according to BI Intelligence. These mobile shoppers in large numbers are adding more toppings and making group orders.
As expected, Mary Meeker’s annual look at the web and mobile brought significant learnings.
Among the best:
- In America, mobile has eclipsed the desktop in time spent in digital media - now 51%.
- Spending on mobile advertising in the U.S. is up 34% year over year.
- Only $13 billion of $50 billion total U.S. Internet ad spend is on wireless.
- User-shared and curated video is rising rapidly. There are 4 billion video views per day, up 4x in six months on Facebook.
- The next new Internet users are likely already non-smartphone mobile users and most likely to onboarded via messaging platforms.
If your app fails, 47% of your customers will switch to the competition, according to IBM.
74% of people 55+ used the mobile Internet in 2014, per comScore.
On a related note, my wife and I were sent a selfie from my soon-to-be 86-year-old mother-in-law.
General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year.
Over eight in 10 interested in wearables want such devices to enhance in-store experience: PowerReviews. For these, such devices are more than health and fitness tools.
Through a partnership with Shazam, Target is giving app users the ability to scan any of its print or television ads to access “shoppable” content.
75% of Google mobile search revenues come from Apple devices.
Friday was National Biscuit Day? My appreciative dogs have a ruff life.
Google and Apple have adjusted their strategies on mobile payments. We’ll see more tie-ins with loyalty plans, but still need consumer education. Much more, in fact.
Native Apple Watch apps are coming this fall. Not a minute too soon. The current experience is exasperating.
