The migration to mobile has resembled a stampede, but when it comes to email, many more that we have been led to believe rely on the desktop than the wireless device.
North American data from Experian Marketing Services for the second quarter of 2015 showed that overall, 48% of all emails sent by Experian clients were opened on the desktop, while 40% were opened on mobile phones or ereaders, and 12% on tablets. eMarketer said.
A deeper drive showed these numbers: in the business products and services industry, 73% of emails were viewed on the desktop—and the tablet open share was just half the average. Publishers, media and entertainment companies and travel firms all had slightly higher-than-average open shares on the desktop, while publishers and travel firms reported lower-than-average open shares on mobile phones.
On average, 62% of clicks came on the desktop—14 percentage points ahead of the desktop share of opens. Mobile phones saw 30% of clicks, as opposed to 40% of opens. The desktop was the biggest source of email clicks for every industry.
That’s all a bit eye-opening.
Facebook is working with schools on a personalized learning app that may be offered for free, Engadget reported.
Any Apple Watch owners even a bit less excited about this week's Apple announcements given their experience with the watch? I am in that camp.
A tweet said that fitness trackers may catch on with cows. I wonder how many units will moo-ve.
Ericsson says that the number of consumers watching video on smartphones is up 71% since 2012 across all ages.
Picture this: a couple took a “divorce selfie” and President Obama snapped one during an Alaska trip.
I’m touched every time that I see an automated thanks for the Twitter follow.
I received this advice in a promoted tweet - stop messaging women and start meeting women. It was my nominee for dumb-ass targeting. Why? I’ve been married 25 years and plan to be married 25 more.