In a study of the top 110 apps by leading researchers from MIT, Harvard and Carnegie Mellon, 73% of Android apps shared personal information, such as email address with third parties. 47% of iOS apps shared geo-coordinates and other location data.
Transparency alone won’t satisfy mobile device owners. The Pew Research Center found that 54% of users decided to not install an app after learning about how much personal information that app planned to capture.
The majority of Americans say the latest technology is “totally necessary” to their daily lives, per CTIA. 69% believe that it’s personally necessary to have modern and up-to-date devices.
Only a quarter of businesses have a coherent digital strategy to create customer value: Forrester.
Consumers may be spending as much as 6 hours each day multiscreening -- that's half their total media time, according to eMarketer. So stop creating a “mobile only” strategy.
Researchers from Duke wanted to see if utilization of a low-cost weight-loss app might help the 35 percent of young adults in the U.S. who are overweight or obese. A study showed that it doesn’t. The smartphone app didn't help young adults lose any more weight than if they hadn't been using the app at all.
There has been a 16% increase in the number of people in the U.S. using a smartphone and a tablet daily, eMarketer reported. The figure stands at 112 million.
Apple Watch sales have reached 7 million, more than all rivals combined. By that yardstick, it has been a hit. I use a different measuring method, one that puts the product in the disappointing category.
Google Maps for iOS now have spoken traffic alerts.
Facebook sees 8 billion daily video views from 500 million users. That’s double since the view numbers were reported in April.
Meanwhile, Facebook now gets 78% of its ad revenue from mobile.
Mobile accounts for more than 1/3 of Estee Lauder’s overall ecommerce business.