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Jeff Hasen

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Notes From A Mobilized Marketer - The Eternity That Is 140 Seconds of Twitter Video

Twitter users can now post videos up to 140 seconds long. That’s an eternity given the human attention span is 8 seconds (per Microsoft) -- less than that of a goldfish.

77% of people read at least one review before downloading an app: Apptentive.

Last week saw the most-streamed NBA Draft ever on WatchESPN, with more than 557,000 unique viewers.

On average, 41% of retail marketing budgets are dedicated to digital, per the National Retail Federation.

Mobile accounted for 29% of travel bookings in the U.S. last quarter, Crieto reported.

Instagram has now snapped over 500 million users with 95 millions videos and photos shared daily.

59% of buyers prefer to do research online instead of interacting with a sales rep: Accenture. Many are “self-sufficient” mobile users. That has a huge impact on customer service, as I wrote in my The Art of Mobile Persuasion (www.artofmobilepersuasion.com) book.

54% of worldwide mobile display ads will be traded programmatically by 2018: Tapjoy.

HeyMarket, a mobile CRM for text messaging, stops you from drunk texting your customers. It has come to this.

More than three billion photos are shared daily on social networks , according to KPCB.

78% between the ages of 21 and 39 make the mobile payments generated in China: eMarketer.

99 of 110 top news outlets have more mobile web traffic than desktop, according to Pew.

Per comScore, mobile ads are more effective than desktop for conversions and brand lift.

Apple says that there are two billion Siri requests a week. What wasn't shared was the accuracy percentage.

I've never been accused of being a fashionista, so it makes sense that responsiveness in new Apple Watch OS excites me more than new bands.

66% of all email in the US opened/read on smartphones or tablets: MovableInk.

Tagged with Twitter, Instagram, National Retail Federation, Siri, Apple, Apple Watch.

June 26, 2016 by Jeff Hasen.
  • June 26, 2016
  • Jeff Hasen
  • Twitter
  • Instagram
  • National Retail Federation
  • Siri
  • Apple
  • Apple Watch
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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