Four of 10 under 40 years old expect to acquire a VR (virtual reality) headset for their mobile within two years, Magid reported. My take? It’s hard to believe that many know about them, much less will buy one, especially with the price for the best units around $800 and limited content to view.
Why should we as marketers care? Viewers engage with ads in VR much more than in mobile or desktop apps. As reported by VentureBeat, click-through rates, or what are called “gaze-through rates,” (GTR) are nearly 30% on one company’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop.
87% of marketers consider data their organizations’ most underutilized asset, according to Teradata.
Only 19% of marketers track all of their efforts in order to drive improvement via reporting, per Aberdeen.
It's the least excited that I've been for an iPhone launch. Why? My iPhone 6 is good enough, the new phone reportedly isn't meaningfully better, and I feel burned by the constant underperformance of the Apple Watch.
There’s only one paid app in the list of the U.S. 50 top-grossing, via Smaato.
Uber lost at least $1.2 billion in first half of 2016, yet you can’t go a day without hearing someone asking for the next innovative company that resembles it.
Streaming of Olympics competition on computers and laptops accounted for over 60%, according to Sandvine. About 20% went via mobiles (phones and tablets) and another 17% through connected set-top devices such as Apple TV, Amazon Fire and Roku.
Google says that it will crack down on "intrusive interstitials" in January.
Publishers worry most above viewability and attribution, Mixpo says.
U.S. teens prefer to make their purchases in physical stores across most categories, per eMarketer.
48% of consumers say that cash will never go away, yet several hyping mobile payment solutions suggest that currency won’t be used as soon as Tuesday.