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Jeff Hasen

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Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being read.

One real-life example that comes to mind regarding wearables is when I was on a flight the first week that I owned an Apple Watch. My heartbeat reading showed 94 and a fellow passenger with more of a medical background than me commented on the significantly high number. Through a discussion, we discovered that the 94 was the result of the activity boarding the flight and lifting luggage. Apple Watch retook the heartbeat about a minute later and I was in the low 60s.

That episode reminded me of the time several Christmases ago when my new Fitbit Force showed that I had burned 861 calories when the most strenuous thing I had done was to push the button on my computer.

I considered it a Christmas miracle.

Or a sham.

Only later, after writing up my experience, did a friend call me out for not realizing that we burn calories even when we sleep. And we’re supposed to know this how?

This brings me to what I recently learned about WHOOP, which is a scientifically-grounded performance optimization system worn by the many elite athletes to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance.

The WHOOP Strap 2.0 is a lightweight, waterproof and screenless device that’s worn on the wrist, forearm or upper arm. The Strap’s five sensors measure data 100 times per second and automatically transmit the data to the WHOOP mobile and web apps for analysis and actionable recommendations. WHOOP data has been shown to optimize training and recovery, correlate with improved in-game performance, and reduce injuries.

Speaking at the Geekwire Sports Tech Summit, nine-time WNBA All-Star and Olympian Sue Bird said that technology, and especially WHOOP, has helped her stay at peak performance 14 years into her pro career.

“If it’s going to help you, if it’s going to elongate your career, you are an idiot if you don’t use it, why wouldn’t you use it?” Bird said regarding technology.

WHOOP measures physiological markers to indicate your personal readiness to perform each day. Recovery determines one’s strain and WHOOP calculates exertion based on workouts and daily lifestyle to make sure you’re training optimally. After assessing strain, WHOOP tells you how much sleep you need to recover and then calculates a detailed breakdown of time spent in each wave of sleep. The consumer version, which is currently sold out, costs $500 and comes with analysis and recommendations, precisely what many of the earlier wearables lack.

Bird, who like her WNBA teammates has eliminated gameday shoot-arounds in favor of additional sleep, appreciates the simplicity as many of us would. “Just tell us what we need to do,” she said. “Don’t give us the algebra.”

Where do we as consumers go from here? Look for more than readouts from products that will be introduced to rival WHOOP and from iterations of successful but limited products like Apple Watch and Fitbit. We may never be able to shoot a basketball like Bird, but we will be able to learn more about our bodies and be in position to maximize our own performance.

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This article first appeared here - https://possiblemobile.com/2017/06/making-wearables-actionable-valuable/

 

Tagged with Apple Watch, Fitbit, WHOOP, wearables.

July 3, 2017 by Jeff Hasen.
  • July 3, 2017
  • Jeff Hasen
  • Apple Watch
  • Fitbit
  • WHOOP
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Notes From A Mobilized Marketer - Facebook Is Finally Being Looked At For Real News

66% of Facebook users get news there, according to Pew. And, by news, Pew means something other than that the dog got a grooming and now looks like Dad. Or that Dad now looks like the dog.

Pokemon Go is the biggest U.S. mobile game ever. And, with that, it will soon get ads in the form of sponsored locations.

Smartphone use percentages by country: South Korea 88, Australia 77, Israel 74, U.S. 72, Spain 71, UK 68, Canada 67, Italy 60 and Turkey 59, and China 58 (Pew).

Turkey is second in Periscope usage behind the U.S. and led to real-time look-ins of the attempted coup.

The average mobile cost per click (CPC) for brand keywords rose 25-30% above where they were in early May, per Merkle.

A meteorologist won't fit in your pocket but the FEMA app will, according to a tweet from the National Weather Service. You don’t say.

Survey: One in four U.S. adults have refilled an prescription via smartphone, but 62% want to (Adobe Digital).

Smartphone video had a cumulative audience of 110.1 million adults in the U.S. in the first quarter, up from 85.4 million in the year-ago quarter, according to Nielsen. Those users consumed 5.69 billion gross minutes of video, a jump from 3.41 billion a year ago.

Video viewing on PCs declined. Cumulative audience was 77.7 million, down from 86.3 million.

60% of mobile users would have a more positive view of a retailer if they were provided with offers that could be saved to their smartphones: Vibes.

The television viewing numbers tell a convincing story that baseball is not a young-person’s must-see TV. The median age for the Major League Baseball All-Star Game was 54.6. There were 294,000 viewers aged 12-17, 1.2 million viewers 18-34, 1.5 million viewers 35-49, and 5.2 million viewers 50+.

We’ll get another high-profile viewership glimpse with the upcoming Rio Olympics. The amount of NBC Olympics broadcasting hours is equal to roughly 52 FIFA World Cups and nearly 1,700 Super Bowl telecasts.

Tagged with Pew, Pokemon Go, smartphone, Olympics, baseball.

July 17, 2016 by Jeff Hasen.
  • July 17, 2016
  • Jeff Hasen
  • Pew
  • Pokemon Go
  • smartphone
  • Olympics
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Notes From A Mobilized Marketer - The Lowering Age of the Smartphone User

The average age for a child getting their first smartphone is now 10.3 years, according to Influence Central’s new report called Kids & Tech: The Evolution of Today’s Digital Natives.

As first reported by TechCrunch:

  • Tablets have surged from 26% to 55% usage as kids’ device of choice during car rides. Smartphones trail at 45% (up from 39% in 2012).
  • 64% of kids have access to the Internet via their own laptop or tablet, compared to just 42% in 2012
  • 39% of kids get a social media account at 11.4 years. 11% got a social media account when they were younger than 10.

Uber shared the fact that riders will pay the most their phone battery is dying. But it says that it doesn’t take that information into account and gouge people. “We absolutely don’t use that to kind of like push you a higher surge price, but it’s an interesting kind of psychological fact of human behavior,” Uber’s head of economic research Keith Chen told NPR.

By 2018, the number of chat app users will reach 2 billion globally and represent 80% of global smartphone users: Forrester.

Google and Levi's have partnered on a smart jacket that can answer calls, play your music and go in the wash, recode reported.

An eMarketer study said that 35% of mobile app users want more personalized experiences. My question - 65% don't want more personalization or they don't understand the concept?

Another eMarketer report caught my eye: only 31% of marketers surveyed have a customer engagement process that they are consistently applying across business units.

#NationalSendANudeDay was trending on Twitter the other day. Questions from me - send ‘em where? College? Out of the country? To a "friend's" house?

Google says that 20 percent of mobile queries are voice searches. That is expected to pick up significantly in the next couple of years.

Tagged with smartphones, smartphone, Uber, eMarketer, Google.

May 22, 2016 by Jeff Hasen.
  • May 22, 2016
  • Jeff Hasen
  • smartphones
  • smartphone
  • Uber
  • eMarketer
  • Google
  • 2 Comments
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Notes From A Mobilized Marketer - When Smartphones Are Used By Dumb People

An Ohio fugitive who sent police a selfie because he didn't like his mugshot was tracked down and arrested. Note modern devices are called smartphones. No one says that they are used only by smart people.

56% of smartphone users purchased a product using an app in 2015: Verizon.

I’m getting more spam voice calls on mobile - way more than spam texts. WTF?

In the poorest countries, mobile phones cost 1/5 to 1/2 of monthly income. In U.S., it's under 1%, per The World Bank.

Google paid Apple $1 billion to be the search engine on your iPhone, according to court documents.

Uber usage by business travelers surpassed taxi and car rentals in 2015, VentureBeat reported.

20% of U.S. homes now have a smart TV, 56% have a tablet and 82% of people have a smartphone, Nielsen said.

Amazon now sells as much clothing as 250 Walmart stores sell altogether: Re/Code.

Uber is preparing to go live with full-scale food delivery service in 10 U.S. cities this quarter, according to The Wall Street Journal.

3.8 trillion photos were taken until mid-2011. 1 trillion photos were taken in 2015 alone, MIT SMR reported.

Headline: Less Than Half of Consumers Are OK With Swapping Data for Deals. Me: 47% who say good to go is huge.

Ken Chenault of American Express: mobile pay is not about the "tap", it's about what's the value? what's the service I get? Bingo.

U.S. smartphone users spent 3 hours in mobile apps and another 50 minutes in mobile browsers daily in 2015: eMarketer

I have made a living NOT hyping mobile yet it fascinates me when brands and others operate in waiting, non-priority mode.

Per NBC's Alan Wurtzel, just 51% of TV viewing is live.

Twitter asked me to promote my app. I don't have one. 2016 personalization seems like 2015's – or 2008’s.

Tagged with smartphone, Google, Walmart, Nielsen, Uber.

January 24, 2016 by Jeff Hasen.
  • January 24, 2016
  • Jeff Hasen
  • smartphone
  • Google
  • Walmart
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Notes From A Mobilized Marketer - Gauging The Distance Marketers Still Need To Go

How far have we come – or not? Entering 2016, only four percent of marketers have a single view of their customers, says eMarketer.

Smartphone users will number seven billion in 2020, up from the nearly four billion today, Tune predicts.

On the new or renewed and repeated use of "App-ocalypse" - stop.

Purchasing happened more often from digital channels as U.S. retail sales grew 7.9% in 2015, per MasterCard. Furniture and women's apparel were the leading growth categories.

83% of consumers use 2.23 devices simultaneously with most of them 'feeling good' about it, reported Accenture Interactive. I, for one, always feel that something is lacking from that .23 of a device.

I am up to 26,000 tweets sent. .0000000000000000000000000000000000001% were about my meal choices.

With the mobile wallet, cash was supposed to be gone by Tuesday, no? Maybe some Tuesday in 2023.

My craziest tech moment of 2015 was when I got a “You Did It” Apple Watch message while at a urinal. Come to think of it, it was the best positive re-enforcement since I was 3.

Tabletop tablets enable Olive Garden to turn over tables six-seven minutes faster, the Washington Post reported.

I always gauge mobile adoption when the extended family visits over the holidays. This time around, they want from why to "oh, we'll just take Uber” and “Time to FaceTime with the grandkids cross-country”.

13% of Americans are “smartphone-only” as home broadband plateaus, via Pew. Meanwhile, 55% of U.S. adults have both a smartphone and home broadband subscription.

My best RTs this week – and every week, came from everyone who retweeted. Other yardsticks miss the point.

The equal to the StarWars fanatics are those who consented to push notifications for each score in 42 bowl games.

Google launched a 6-month accelerator to help startups build mobile products.

Tagged with smartphone, Pew, emarketer, Apple Watch.

January 3, 2016 by Jeff Hasen.
  • January 3, 2016
  • Jeff Hasen
  • smartphone
  • Pew
  • emarketer
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Life With An Apple Watch - Too Personal and Lacking Benefits

To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new Apple Watch while I was in front of a urinal.

Whoa, even double whoa, I thought at that moment, before I silently thanked the Apple developers in Cupertino for the positive reinforcement.

I now know that particular notification conveyed the fact that I had reached a stand-up goal set by my Apple Watch. But for the newbie, it did seem random and ill-timed.

And there has been more where that came from.

To sum up my first 10 days with Apple Watch, it has been about making time rather than saving it.

Simply and unequivocally, the user experience isn’t intuitive. That forces you to either seek out and read a long user guide or muddle through wondering when is the moment for the ballyhooed Force Touch, a swipe to the left, or a click or two or three of the newly-introduced-to-us Digital Crown.

Out of the box, my Apple Watch failed to tap my wrist and mirror my iPhone when a text message or email arrived. Ninety minutes and two Geniuses from the Apple Store later, a supposed software problem had been identified and solved and I was sent on my way with Mickey Mouse tapping a big foot on the watch face.

As I wrote in this space last month after ordering the device, one of the supposed benefits of receiving notifications on your wrist is the unmatched ability to inconspicuously sneak a look at information without having to pull out a smartphone.

But unless you want a push every time something in a game changes – heck, teams typically combine for more than 200 points in an NBA game – you are left to grab the info off of a Glance. It isn’t unnoticed by your companions when you have to stroke a finger up the watch to get to Glances, then move from one “snack” of information (say, a flight arrival) to another to see if the Clippers have blown another lead.

Many of us have been drawn to Apple Watch for its health monitoring capabilities. But context is absent and what is necessary.

On a cross-country flight last week, my heartbeat reading showed 94 and a fellow passenger with more of a medical background than me – that group is 98 percent of the population – went quiet when he saw the number. Through a discussion, we discovered that the 94 was the result of the activity boarding the flight and lifting luggage. Apple Watch retook the heartbeat and I was in the low 60s.

That episode reminded me of the time two Christmases ago when my new Fitbit Force showed that I had burned 861 calories when the most strenuous thing I had done was to push the button on my computer.

I considered it a Christmas miracle.

Or a sham.

Only later, after writing up my experience, did a friend call me out for not realizing that we burn calories even when we sleep.

And we’re supposed to know this how?

I’ve read more than my share of Apple Watch reviews. In many cases, users have experienced “light bulb” moments where the benefits of the wearable become apparent.

To date, I deem the information on my wrist to either be redundant or at most in the “nice to know” category. We’ve repeatedly said that our smartphones are within four feet of us nearly 24 hours a day. So it’s not like the Apple Watch has opened up a view on the world that has been missing or inaccessible.

Apple may very well have my back. At some point, I might see that and salute the company with my own version of “You Did It”. But now isn’t the time.

(article first appeared on iMediaconnection.com - http://blogs.imediaconnection.com/blog/2015/05/19/life-with-an-apple-watch-too-personal-and-lacking-benefits/)

Tagged with Apple, Apple Watch, Fitbit.

May 19, 2015 by Jeff Hasen.
  • May 19, 2015
  • Jeff Hasen
  • Apple
  • Apple Watch
  • Fitbit
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Notes From A Mobilized Marketer - It Isn't The Young That Value The Smartphone The Most

To those who still claim that there is still a technology divide among generations, I offer this: the older you are, the more that you value the smartphone, according to a new Pew Research Center survey.

82% of the 65+ crowd say that their device gives them “freedom”.  The same percentage consider mobile a connector rather than a distraction. That's primarily because the devices are intuitive.

Conversely, 36% of 18-29 year olds say the smartphone is a leash and 37% call it a distraction.

Six ducklings that fell down a storm drain were lured out by a firefighter using the duck call ringtone on his iPhone.

Meerkat has introduced its app for Android, temporarily giving it a difference-maker over Twitter’s Periscope.

Meanwhile, the use of these apps is being limited by sports leagues and associations. The latest? The PGA Tour revoked a reporter’s credentials for using Periscope.

There are more mobile-only Internet users than desktop PC-only users in the U.S., per CTIA.

My new on-demand mobile foundations course is now available via Market Motive. There is actionable discussion to drive ROI.

20% more Americans use PINs/passwords to protect data on smartphones and tablets in 2015 vs. 2012, CTIA says. What stops the others?

Secret, a $100 million social app, closed but the co-founders made off with $6 million and a Ferrari. Evidently, they spent no money on a PR strategy.

Nearly half of Fortune 500 websites aren't mobile-friendly by Google's standards, according to Merkle.

Last quarter, Apple sold an average of 8 iPhones per second, 24 hours a day, for 90 straight days.

Starbucks says that its mobile transactions top 8 million weekly.

An Apple Watch fitness app from a deodorant company doesn't pass my sniff test.

39 of the top 50 news sites get most of their web traffic from mobile: Pew.

 

Tagged with smartphone, Pew, iphone, Periscope, Meerkat, apple.

May 3, 2015 by Jeff Hasen.
  • May 3, 2015
  • Jeff Hasen
  • smartphone
  • Pew
  • iphone
  • Periscope
  • Meerkat
  • apple
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Notes From A Mobilized Marketer - Are Wearables For Pets Barking Up The Wrong Tree?

You can now put a wearable on your pets and track activity or perceived laziness. If I tell my wife that our dogs are chubby, she will say, “Takes one to know one”.  I’m staying mum.

That reminds me of my favorite tweet of the week. From @BillMurray: “The problem with diets is nachos”.

Speaking of eating, Taco Bell's order-ahead app has seen purchases 20% higher on average compared to in-store, per Business Insider.

24% of teens go online “almost constantly”, facilitated by widespread availability of smartphones – Pew.

Also, 71% of teens are Facebook users. Boys and girls are equally likely to partake.

My kind better half brought me home a visor and killer shirt from The Masters. Pictures? None. No smartphones are allowed on course, much less selfie sticks.

64% of mobile game revenue is from 0.23% of players, Swrve says.

Leading to pre-order day, Apple spent $38 million advertising the Apple Watch. Was it money well spent? Many of us bought one without touching it or even eyeballing one.

Later on pre-order day, I did a hands-on with the model of Apple Watch that I purchased that comes with a sport band. I had thoughts of my Fitbit often slipping off, but in the case of Apple’s version, there is a tuck-in feature. We’ll see.

Ready for a concert of simultaneous notification sounds via iPhone, MacBook Air, and Apple Watch? How long before we say, "Yeah, I got it".

The other day, I was 35 folks in before recognizing anyone on People You May Know feature in the Facebook app. It seemed as random as pointing in phone book.

Major League Baseball says that it delivered 60 million live and on-demand video streams across digital platforms on Opening Day, up 60% from last year.

It was a great week. I was just added to a list of fun people. Unfortunately, it’s not my wife's list.

Tagged with wearables, Pew, Apple Watch, Swrve, Taco Bell, Fitbit.

April 12, 2015 by Jeff Hasen.
  • April 12, 2015
  • Jeff Hasen
  • wearables
  • Pew
  • Apple Watch
  • Swrve
  • Taco Bell
  • Fitbit
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Notes From A Mobilized Marketer - Is A Mobile Phone Just The Latest Thing To Distract Us?

A provocative question was posed on Twitter by @conradhacker, who is a Pew Research demographer: are smartphones really making us less social?

A quick, separate online search found several stories quoting psychiatrists, everyday folk, and others claiming that mobile devices are negatively impacting personal interactions. As an example, Dr. Gail Saltz, clinical associate professor of psychiatry at the New York Presbyterian Hospital, told NBC News: “Staring at your phone during a meal with your child is not a good thing.”

Maybe not, but is it a new thing? The embedded picture of heads buried in the newspaper brought me back decades and decades. That happened on more than one occasion at our kitchen table. We turned out OK. Actually, way better than OK.

Mitt Romney's tweets had to be approved by 22 people during the 2012 election, according to The Verge. In case you are wondering, my wife doesn’t approve Notes From A Mobilized Marketer.  I’m just happy when she reads it.

iPhone 6 made it into Yahoo’s top 10 searches of 2014 despite information being everywhere. Then again, the same can be said for the Kardashians.

Many say that mobile has changed the purchasing funnel. McKinsey says the process is "circular”.

Wise words from @michaelwolf: “Until people drop their bundles, stop saying cable is dying.” I’m bundled. With Comcast, it feels more like a trap.

Steve Jobs famously dissed the phablet form factor. That was then. iPhone 6 Plus has grabbed 41% of the U.S. phablet market (Kantar).

No turkey - 70% of Walmart's Thanksgiving traffic was mobile.

Just one-third of publishers say their emails are fully optimized for mobile (eMarketer).

Finally an online ad that spoke to me - Provision a petabyte of data warehouse capacity in less than five minutes. I found my petabyte. WTF?

I wonder how many marketers pushed back on extending Black Friday for weeks, knowing dilution would come by making every day a “sale” day.

Sell a selfie stick in South Korea & you may get 3 years in jail. Here, you only get mocked for using one.

52% of Google health searches come via mobile.

70% of retailers surveyed by shop.org have invested in a mobile-optimized site.

Tagged with Pew, smartphone, iPhone 6.

December 7, 2014 by Jeff Hasen.
  • December 7, 2014
  • Jeff Hasen
  • Pew
  • smartphone
  • iPhone 6
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Notes From A Mobilized Marketer - Have the 2015 Black Friday Sales Started Yet?

Have 2015 Black Friday sales started yet? One day turned into one week in 2014. Why not one year?

Seriously, merchants can call them what they want and try to convince us that the deals are as good as those offered the day after Thanksgiving, but it’s going to take more than words to change behavior patterns. The stats show that we made record Black Friday purchases on, ummm, Black Friday.

Safari only holds a 5% share of the desktop browser market, but 45% share of the mobile browser market thanks to iPhone and iPad usage.

For the first time on Thanksgiving, mobile drove more than 1/2 of all online retail traffic, says IBM.

Several studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds, and three out of five won’t return to the site.

People are now spending more time with mobile devices than with television.

80% of mobile retail research ends with a purchase, per Telmetrics.

41% of millennials will make mobile purchases while shopping in brick & mortar stores this holiday: Dynatrace.

Around the globe, the most popular tactic for the 40% of marketers using mobile this holiday season is SMS, according to Experian.

70% of retailers invested significantly in a mobile-optimized site in time for the holidays: shop.org.

By 2020, 90 percent of the world’s population aged 6 years and over will have mobile phones: Ericsson.

Stop the madness – I heard the term beacosystem for players in campaigns involving beacons.

Amazon was set to release new deals every 10 minutes on Cyber Monday with exclusive offers for mobile app shoppers.

Stupid tweet and headline on TheStreet.com – “Black Friday made it crystal clear -- mobile shopping has emptied our malls AND outlets.” Repeat after me – there are no absolutes in mobile or most anything else.

Twitter is reportedly experimenting with a mobile tool to help you determine the quality of your tweets. Isn’t that the job of your followers and others who look in?

Apps drive the vast majority of media consumption on mobile, accounting for approximately 7 out of every 8 minutes: comScore.

 

Tagged with Black Friday, iPad, tablet, smartphone, comscore.

November 30, 2014 by Jeff Hasen.
  • November 30, 2014
  • Jeff Hasen
  • Black Friday
  • iPad
  • tablet
  • smartphone
  • comscore
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Notes From A Mobilized Marketer - Will "Text Neck" Be As Common As A Selfie?

A text neck “epidemic" due to excessive lowering of the head to look at our mobile phones? A medical researcher told the Washington Post that “it is an epidemic or, at least, it’s very common.” The web and Twitter went wild with the hype. Most of us read it with our heads down.

22% of men made a purchase on their smartphones last year, compared to 18% of women, per SeeWhy. Will that change this holiday season?

Square says the company will begin accepting Apple Pay next year.

Stop the madness – I heard a new mobile term “beacosystem” for players in campaigns involving beacons.

Another “say it ain’t so” mobile finding– Motorola says that spice isn’t just for your pumpkin latte anymore. MotoX has spice colored backs.

1 in 10 mobile ad impressions in retail leads to a store visit: iAd.

People are now spending more time with mobile devices than with television, according to Flurry.

Not just for newbies: 76-year-old retailer Nebraska Furniture Mart has deployed beacons.

Holiday web spending will rise 16%, comScore projects, with mobile growing 25%.

100% adoption of mobile payments? Ha. The day that there are no bank tellers.

ESPN has 94 million unique users via mobile — 76% of its digital users come through phones, tablets; 40% through apps, and 17% through ESPN Fantasy Football.

19% of shoppers plan to increase Cyber Monday shopping despite shipping costs and online security concerns: Kelly Scott Madison Holiday Shopping Study.

Over 50% of YouTube viewing happens on mobile.

Google is now highlighting mobile friendly websites in search results.

90% of the global population will have a mobile phone by 2020, says Ericsson.

Target has included product inventory search functionality into its mobile app.

In 2015-2016, the percentage of digital travel researchers using mobile will rise from 54.6% to 62.2%: eMarketer.

97% of fantasy football players make weekly changes to their teams using a mobile phone or tablet, according to Thinknear.

53% of Thanksgiving Day online shopping will take place via mobile: IBM. Because we’ll be too bloated to move to our computers?

Tagged with Apple Pay, twitter, iAd, smartphone.

November 23, 2014 by Jeff Hasen.
  • November 23, 2014
  • Jeff Hasen
  • Apple Pay
  • twitter
  • iAd
  • smartphone
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Notes From A Mobilized Marketer - A Smartphone and a Flying Machine?

Since some supposedly have the iPhone 6 nailed, iPhone 7 rumors anyone? I heard that the phone will enable us to fly without planes.

Orbitz lets users resume searches across devices. That is so 2014.

The majority of Americans download zero smartphone apps every month, comScore says. This report is everywhere on the Internet.

Digital time spent on mobile is all additive, not substitutional to desktop, according to eMarketer.

I had no issues with mine (before it was recalled) - 10-20% of people are allergic to nickel, a material unregulated in the U.S. that's found in devices like Fitbits .

1.6% of app developers make more than the other 98.4% combined, a review by Vision Mobile shows.

Google’s 2013 mobile search revenues were approximately $8 billion.

The value I put on Twitter is high, but it doesn't get me to believe 79% of marketers used Promoted Tweets this year.

Half of American adults now own either a tablet or an e-reader, Pew tells us.

Younger millennials spend a majority of their "TV" time watching TV on another device, according to eMarketer.

The mobile spend by marketers is slowing , the CMO Council tells us.  It’s maddening but points to need to work harder and smarter to show ROI.

I've been doing this all wrong. I see an "offer" to get me 100-200 retweets per tweet for 30 days. You know that my stuff is not that compelling (but you did read to the end, so thanks).

The most secure version of BBM is coming to iOS and Android this year. That’s at least 4 years too late.

173 million people in the U.S. now own a smartphone per comScore.

50% of Walmart web traffic comes from mobile.

75% of HR managers say mobile HR improves worker satisfaction, ADP reports. More education needs to be done there since it isn’t a no-brainer apparently.

Tagged with iphone, Orbitz, emarketer, Fitbit, smartphone.

August 24, 2014 by Jeff Hasen.
  • August 24, 2014
  • Jeff Hasen
  • iphone
  • Orbitz
  • emarketer
  • Fitbit
  • smartphone
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Notes From A Mobilized Marketer - The Smartphone Turns 20 And No Longer Connects To Fax Machines

The world’s first smartphone just turned 20. Yes, there was a smartphone before the iPhone.

The IBM Simon wasn’t called a smartphone, but it did feature software apps. It could also be linked to a fax machine. Young ‘uns, consult Wikipedia or a history book if you have never heard of a fax machine.

It was amusing to see some tech sites diss TMZ for showing and hyping supposed bogus iPhone 6 photos. Of course, hunting for clicks, the same sites went that route themselves.

Headline: Researchers Say They Can Charge a Phone With Ambient Sound. Me: consumers need a compelling reason to upgrade. A device that constantly has power is meaningful to many.

Half of Facebook and Twitter users get news on those sites, Pew reports. It was on Twitter that I learned about the deaths of Robin Williams and Michael Jackson, not to mention the ultimate fate of Osama bin Laden.

More than one in three seniors in the U.S. will make a digital purchase this year, eMarketer tells us.

Travel "deals" on Twitter remain a head-scratch - who do you know who will head to Ho Chi Minh on Friday as result of Wednesday night "offer"?

How many times are Promoted Tweets repeated? I wasn't interested the first, fifth or 20th time.

Real value - Google Now for Android shows alternate flights when yours gets delayed.

Lookout Mobile Security nabbed $150 million in funding. As was the case with PCs, consumers will be slow to protect their devices. This is an Enterprise play for now.

Apple supposedly wants to be a “hub” of health data and is in talks with top hospitals. Tracking will soon be more robust than calorie counts and steps taken.

More than half of 18- to 24-year-olds say they "never" unplug from technology, according to eMarketer. We at least have that in common.

 

Tagged with smartphone, apple, Google, twitter, Facebook.

August 17, 2014 by Jeff Hasen.
  • August 17, 2014
  • Jeff Hasen
  • smartphone
  • apple
  • Google
  • twitter
  • Facebook
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Notes From A Mobilized Marketer - Of WhatsAppitis and More Pictures of Little Jimmy

Can tapping out mobile messages damage your health? A Granada doctor diagnosed sore wrists as WhatsAppitis. The treatment was "complete abstinence from using the phone to send messages," along with anti-inflammatory drugs.

Twitter now allows picture tagging, up to 4 photos per tweet. Did you see my kid in his hat. And with his sister?

50 percent of users say mobile is the first and last thing they touch when awake. There are punchlines galore. Just not going there.

By 2015, 43 percent of business tablet users will print from mobile devices, HP says. What’s taking so long?

Mobile advertising and search investments by marketers are forecast to increase an average 55 percent annually in 2014, according to Jack Myers.

Millennial Media ‏says that mobile rich media can increase click-through rates by as much as 350 percent over standard banners.

Nineteen percent of Google’s ad revenue came from mobile search ads in 2013 with eMarketer projecting that it will rise to 30 percent over the next three years.

Rankings are subjective by nature but Amazon is only No. 18 on Fast Company’s most innovative list?

My Fitbit Force is being returned due to recall. Actually, that’s great news since innovation is happening fast in the wearables category. Will get more for less.

BlackBerry beat quarterly expectations and made progress on its turnaround. Who expected that?

LinkedIn profiles with images are 11 times more likely to be viewed than those without. I would’ve guessed 50-1.

Headline asked if sales of high-end smartphones have peaked. You get more today for less. That’s not hard to understand.

Report: Sprint to launch HD Voice nationwide by July. Voice is the killer app? In 2014?

Instagram now has 200 million users, including 50 million in the last six months.

Tagged with twitter, Instagram, whatsapp, BlackBerry, Fitbit, amazon.

March 30, 2014 by Jeff Hasen.
  • March 30, 2014
  • Jeff Hasen
  • twitter
  • Instagram
  • whatsapp
  • BlackBerry
  • Fitbit
  • amazon
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Notes From A Mobilized Marketer - The "Fat Chance" Edition

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Headline – “Using smartphones too much may make you anxious, fat and a poor student.” So may Twinkies.

The text message turned 21 this week. With 160 characters, there is nothing sexy about text message marketing. Except that it works. In that regard, it likely leads in sex appeal.

Approximately, 100 million U.S. Internet users will log on to social networks via smartphones this year, according to eMarketer. Almost 80 million will use tablets to do the same, up 52 percent from 2012.

In five days, the video of the final play of the Iron Bowl was watched 2,245,386 times on Auburn's YouTube page.

Amazon, the king of personalization, delivered to me an offer for laser toenail fungus removal treatment. Flying trapeze lessons weren't available?

The tweets off of last week’s Amazon "news" drone on. Five years of this?

Text, coupons have replaced flash deals as a mobile holiday focus with just 5 percent of retailers using daily deals, eMarketer says.

Gogo tops my list of technology that needed major improvement in 2013 but failed miserably. Meanwhile, the company’s Twitter description says it’s “everyone’s favorite part of flying”. Someone has lost his or her mind.

Quote I read – “"Shopping is in the process of being forever changed by mobile." You think?

Smartphone sales have surged 61 percent in Southeast Asia. Android dominates with a 72 percent share, but that will change with Apple’s deal with China Mobile.

There are an estimated six billion mobile telephone devices used in the world today, and, for the first time, a small majority are smartphones.

In Japan, you can buy underwear for your smartphone. Some things should never come to America. This is surely one of them.

Tagged with smartphone, iphone, Android, apple, twitter.

December 8, 2013 by Jeff Hasen.
  • December 8, 2013
  • Jeff Hasen
  • smartphone
  • iphone
  • Android
  • apple
  • twitter
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
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    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
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    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
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