66% of Facebook users get news there, according to Pew. And, by news, Pew means something other than that the dog got a grooming and now looks like Dad. Or that Dad now looks like the dog.
Pokemon Go is the biggest U.S. mobile game ever. And, with that, it will soon get ads in the form of sponsored locations.
Smartphone use percentages by country: South Korea 88, Australia 77, Israel 74, U.S. 72, Spain 71, UK 68, Canada 67, Italy 60 and Turkey 59, and China 58 (Pew).
Turkey is second in Periscope usage behind the U.S. and led to real-time look-ins of the attempted coup.
The average mobile cost per click (CPC) for brand keywords rose 25-30% above where they were in early May, per Merkle.
A meteorologist won't fit in your pocket but the FEMA app will, according to a tweet from the National Weather Service. You don’t say.
Survey: One in four U.S. adults have refilled an prescription via smartphone, but 62% want to (Adobe Digital).
Smartphone video had a cumulative audience of 110.1 million adults in the U.S. in the first quarter, up from 85.4 million in the year-ago quarter, according to Nielsen. Those users consumed 5.69 billion gross minutes of video, a jump from 3.41 billion a year ago.
Video viewing on PCs declined. Cumulative audience was 77.7 million, down from 86.3 million.
60% of mobile users would have a more positive view of a retailer if they were provided with offers that could be saved to their smartphones: Vibes.
The television viewing numbers tell a convincing story that baseball is not a young-person’s must-see TV. The median age for the Major League Baseball All-Star Game was 54.6. There were 294,000 viewers aged 12-17, 1.2 million viewers 18-34, 1.5 million viewers 35-49, and 5.2 million viewers 50+.
We’ll get another high-profile viewership glimpse with the upcoming Rio Olympics. The amount of NBC Olympics broadcasting hours is equal to roughly 52 FIFA World Cups and nearly 1,700 Super Bowl telecasts.