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Notes From A Mobilized Marketer - Are Wearables For Pets Barking Up The Wrong Tree?

You can now put a wearable on your pets and track activity or perceived laziness. If I tell my wife that our dogs are chubby, she will say, “Takes one to know one”.  I’m staying mum.

That reminds me of my favorite tweet of the week. From @BillMurray: “The problem with diets is nachos”.

Speaking of eating, Taco Bell's order-ahead app has seen purchases 20% higher on average compared to in-store, per Business Insider.

24% of teens go online “almost constantly”, facilitated by widespread availability of smartphones – Pew.

Also, 71% of teens are Facebook users. Boys and girls are equally likely to partake.

My kind better half brought me home a visor and killer shirt from The Masters. Pictures? None. No smartphones are allowed on course, much less selfie sticks.

64% of mobile game revenue is from 0.23% of players, Swrve says.

Leading to pre-order day, Apple spent $38 million advertising the Apple Watch. Was it money well spent? Many of us bought one without touching it or even eyeballing one.

Later on pre-order day, I did a hands-on with the model of Apple Watch that I purchased that comes with a sport band. I had thoughts of my Fitbit often slipping off, but in the case of Apple’s version, there is a tuck-in feature. We’ll see.

Ready for a concert of simultaneous notification sounds via iPhone, MacBook Air, and Apple Watch? How long before we say, "Yeah, I got it".

The other day, I was 35 folks in before recognizing anyone on People You May Know feature in the Facebook app. It seemed as random as pointing in phone book.

Major League Baseball says that it delivered 60 million live and on-demand video streams across digital platforms on Opening Day, up 60% from last year.

It was a great week. I was just added to a list of fun people. Unfortunately, it’s not my wife's list.

Tagged with wearables, Pew, Apple Watch, Swrve, Taco Bell, Fitbit.

April 12, 2015 by Jeff Hasen.
  • April 12, 2015
  • Jeff Hasen
  • wearables
  • Pew
  • Apple Watch
  • Swrve
  • Taco Bell
  • Fitbit
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