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Notes From A Mobilized Marketer - It Isn't The Young That Value The Smartphone The Most

To those who still claim that there is still a technology divide among generations, I offer this: the older you are, the more that you value the smartphone, according to a new Pew Research Center survey.

82% of the 65+ crowd say that their device gives them “freedom”.  The same percentage consider mobile a connector rather than a distraction. That's primarily because the devices are intuitive.

Conversely, 36% of 18-29 year olds say the smartphone is a leash and 37% call it a distraction.

Six ducklings that fell down a storm drain were lured out by a firefighter using the duck call ringtone on his iPhone.

Meerkat has introduced its app for Android, temporarily giving it a difference-maker over Twitter’s Periscope.

Meanwhile, the use of these apps is being limited by sports leagues and associations. The latest? The PGA Tour revoked a reporter’s credentials for using Periscope.

There are more mobile-only Internet users than desktop PC-only users in the U.S., per CTIA.

My new on-demand mobile foundations course is now available via Market Motive. There is actionable discussion to drive ROI.

20% more Americans use PINs/passwords to protect data on smartphones and tablets in 2015 vs. 2012, CTIA says. What stops the others?

Secret, a $100 million social app, closed but the co-founders made off with $6 million and a Ferrari. Evidently, they spent no money on a PR strategy.

Nearly half of Fortune 500 websites aren't mobile-friendly by Google's standards, according to Merkle.

Last quarter, Apple sold an average of 8 iPhones per second, 24 hours a day, for 90 straight days.

Starbucks says that its mobile transactions top 8 million weekly.

An Apple Watch fitness app from a deodorant company doesn't pass my sniff test.

39 of the top 50 news sites get most of their web traffic from mobile: Pew.

 

Tagged with smartphone, Pew, iphone, Periscope, Meerkat, apple.

May 3, 2015 by Jeff Hasen.
  • May 3, 2015
  • Jeff Hasen
  • smartphone
  • Pew
  • iphone
  • Periscope
  • Meerkat
  • apple
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Jeff Hasen

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