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Jeff Hasen

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Notes From A Mobilized Marketer - What's Worse Than Mobile Shopping At The Thanksgiving Table?

Here’s the answer to the coming complaints about you shopping via mobile at the Thanksgiving dinner table: at least, you are not doing it on the potty. A PayPal holiday buying survey showed that 22% say they will shop on the toilet. That compares to 34% who will purchase in bed for their partner or spouse while sleeping next to them, and 35% who will shop between such activities as passing the cranberry sauce and downing three pieces of pecan pie.

Only one in six shopping carts converts on smartphones, per Adobe.

Mobile shoppers will account for 34% of ecommerce sales during the holidays, Adobe added.

Seventy-five percent of internet use in 2017 will be mobile, Zenith says. The same company predicts that mobile advertising will overtake desktop ad spending next year.

Nearly 75% of U.S. adults will use smartphones in 2016: eMarketer.

How important are mobile web sites? Purchases made via mobile browsers are more common than transactions completed in merchants’ native apps, according to Javelin. Transactions via mobile browsers in 2015 totaled $75.3 billion, while apps accounted for $46.9 billion.

The majority of smartphones and tablet users in Germany said they have only downloaded free apps, eMarketer reported.

Thirty-nine percent of people have downloaded malware on to their smartphone, per Crowd Research Partners.

By 2018, nearly 8 in every 10 programmatic dollars will be spent on mobile: eMarketer.

Mobile paid search has increased by 134% since last year, Merkle said.

By 2020, mobile video will represent 75% of global mobile data traffic: Cisco.

Google makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s estimates of ad revenues at major publishers.

Last year, one-third of shoppers made a purchase on Black Friday or Thanksgiving with their mobile phone, per Forbes.

12.5 billion dollars were spent via mobile during the 2015 holiday season: Internet Retailer.

A Nielsen study showed that adults in the U.S. visit more desktop sites than smartphone sites, but the gap is narrowing. During May, Nielsen adults visited an average of 55 PC sites, down from 61 the prior year and 62 the year before. By comparison, adults visited 44 smartphone sites, up from 38 in May 2015 and 36 in May 2014.

Tagged with Adobe, Nielsen, emarketer, Google.

November 13, 2016 by Jeff Hasen.
  • November 13, 2016
  • Jeff Hasen
  • Adobe
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Notes From A Mobilized Marketer - Apps Over Websites Is Clear Winner in Time Spent Count

Purely on time spent, users of mobile apps are 20X more engaged than those who visit mobile web sites, per comScore. This came through a study of the top 1,000 apps and sites.

What should we take from this information? App makers are succeeding in catering to the more loyal customers with interesting, even personal experiences. Web sites remain a way to get reach but not necessarily to build loyalty.

Facebook overestimated average time spent watching video ads by between 60% and 80% for the past 2 years, according to the Wall Street Journal.

In other wonderful news, Mobile app marketers will lose $100 million to fraud this year, AppsFlyer reported.

8% of podcast listeners purchase a product/service after hearing an ad: IAB. This speaks to relevance provided to those who choose the programming.

There will be a huge void on Twitter after the election. Or not. iPhone 8 rumors will kick in nearly a year before the expected 10th anniversary revamp.

I disabled breathe notifications on my AppleWatch. I need help on many things. This one, I have covered.

More than two million people watched Week 2 of the NFL on Twitter, upping the audience by 34%.

Apple is said to be stepping up plans for an Amazon Echo-style smart-home device. It would use the same Siri that wanted to get me a Lyft when I told the watch to Start Elliptical.

Up to 50% of consumers who cancel a Netflix subscription eventually return, says the company’s CTO. How many other businesses can claim the same?

Appointment reminders are the top category in a list of the types of messages that U.S. millennials want to receive, per OpenMarket.

Twitter no longer counts photos, GIFs or videos toward the 140-character limit. Look for more pictures of lunches.

Buying "in-store" (33.5%) is still the most popular channel for holiday shopping, eMarketer said. But mobile surely has a large influence, even down aisles and at shelves.

Tagged with apps, mobile web, Apple Watch, Facebook, comScore.

September 25, 2016 by Jeff Hasen.
  • September 25, 2016
  • Jeff Hasen
  • apps
  • mobile web
  • Apple Watch
  • Facebook
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Notes From A Mobilized Marketer - When Smartphones Are Used By Dumb People

An Ohio fugitive who sent police a selfie because he didn't like his mugshot was tracked down and arrested. Note modern devices are called smartphones. No one says that they are used only by smart people.

56% of smartphone users purchased a product using an app in 2015: Verizon.

I’m getting more spam voice calls on mobile - way more than spam texts. WTF?

In the poorest countries, mobile phones cost 1/5 to 1/2 of monthly income. In U.S., it's under 1%, per The World Bank.

Google paid Apple $1 billion to be the search engine on your iPhone, according to court documents.

Uber usage by business travelers surpassed taxi and car rentals in 2015, VentureBeat reported.

20% of U.S. homes now have a smart TV, 56% have a tablet and 82% of people have a smartphone, Nielsen said.

Amazon now sells as much clothing as 250 Walmart stores sell altogether: Re/Code.

Uber is preparing to go live with full-scale food delivery service in 10 U.S. cities this quarter, according to The Wall Street Journal.

3.8 trillion photos were taken until mid-2011. 1 trillion photos were taken in 2015 alone, MIT SMR reported.

Headline: Less Than Half of Consumers Are OK With Swapping Data for Deals. Me: 47% who say good to go is huge.

Ken Chenault of American Express: mobile pay is not about the "tap", it's about what's the value? what's the service I get? Bingo.

U.S. smartphone users spent 3 hours in mobile apps and another 50 minutes in mobile browsers daily in 2015: eMarketer

I have made a living NOT hyping mobile yet it fascinates me when brands and others operate in waiting, non-priority mode.

Per NBC's Alan Wurtzel, just 51% of TV viewing is live.

Twitter asked me to promote my app. I don't have one. 2016 personalization seems like 2015's – or 2008’s.

Tagged with smartphone, Google, Walmart, Nielsen, Uber.

January 24, 2016 by Jeff Hasen.
  • January 24, 2016
  • Jeff Hasen
  • smartphone
  • Google
  • Walmart
  • Nielsen
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Notes From A Mobilized Marketer - Facing A Life of Paying By Selfie

MasterCard is testing an app that lets customers pay with a selfie. Facial recognition enables the app to verify one’s identity. After registering, users would be able to pay by looking at their phone and blinking once. The blink prevents thieves from showing the app a picture of a face to get around the system.

For those uncomfortable with this, the app can read one’s fingerprint. Or, of course, one can pay with cash.

45% of smartphone owners begin with Amazon when shopping on a smartphone, according to a survey by Mizuho Securities. Google is in the runner-up slot with 16%.

But when it comes to searching for information, 34% begin with the Google search app, followed by 27% typing into the Safari browser, and 19% beginning with the Chrome browser.

An example of the need for more personalization in mobile – I received a text offer for a brown sugar bacon sandwich. Totally random.

The third quarter of 2015 begins and Gogo is still at dialup speed. I’m told by someone in the know that they raised their prices significantly to discourage usage while still making their overall business goal by gouging the poor suckers who use the crappy service.

What is one to do about an Apple Watch tan line. I’m surprised that CNN hasn’t covered this phenomenon and dubbed it Breaking News.

Matti Makkonen, considered the father of SMS, died at 63. He made an enormous contribution to mobile and to marketing. Despite proven results, text messaging is often too quickly dismissed by marketers.

To the next person who uses appsolutely - pow.

Facebook is giving marketers the option of paying for video ads after 10 seconds of viewing instead of three, per the Wall Street Journal.

A diet-based video game claims to make you thinner. Fat chance.

A man claimed that his iPhone 6 overheated, burst into flames. These stories almost always turn out to be hoaxes.

China’s Huawei introduced a phone with a dancing piece of pizza. I’m figuring that it was something about wanting a slice of the market.

Tagged with selfie, MasterCard, apps, Google, Gogo, CNN.

July 6, 2015 by Jeff Hasen.
  • July 6, 2015
  • Jeff Hasen
  • selfie
  • MasterCard
  • apps
  • Google
  • Gogo
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Notes From A Mobilized Marketer - Flying High With Mobile Boarding Passes

Mobile devices will issue a third of all airline boarding passes by 2019: Juniper Research.  That would double the current number. It’s also a good lesson on the lack of absolutes – not everyone will adopt this technology or any other.

Smartwatch as "the remote control of our lives"? Jeez, we’ve heard that hype for years around the mobile phone.

An accessory needed for Apple Watch - restraint. Self-control on when/if to react to more immediate info will be as important as anything, IMO.

As has been case with beacons, we won't know how much consumers want delivered on their wrists until we test, ask and learn.

To me, the No. 1 question remains around Apple Watch - is it really solving a problem?

As Yahoo pointed out, you could buy the most expensive Apple Watch, or one of everything else Apple sells.

Selfie drones are on their way, according to VentureBeat.

The mobile ad spend in the U.S. is projected to grow 50% this year, vs. 1.1% for traditional media, per eMarketer.

Tablet shipments will grow just 2% in 2015, projects IDC.

49% of shoppers ages 20-29 regularly use a mobile phone in-store to compare prices, Gfk says.

Starbucks has expanded its mobile-ordering service across the Northwest.

100,000 Coke vending machines in North America will accept Apple Pay by year end.

A California court has said that cops need warrants to get phone location data.

More than 40% of all time spent on TV properties is on mobile: comScore.

60% of users now choose mobile devices over PCs for local search: Thrive Analytics.

In Q4 2014, 16% of smartphone owners said they had recently acquired their phones within the last 3 months, according to Nielsen.

In 2012, 24% of US consumers wanted to use their mobile to send money to friends. In 2014 it was 50%: Mobile Payments Today.

Tagged with Apple Watch, comscore, Nielsen, Starbucks, mobile boarding passes.

March 15, 2015 by Jeff Hasen.
  • March 15, 2015
  • Jeff Hasen
  • Apple Watch
  • comscore
  • Nielsen
  • Starbucks
  • mobile boarding passes
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In My New Notes From A Mobilized Marketer - Should We Be Proud That There Are More Mobile Devices Than Toothbrushes?

Rather than trying to prove mobile’s popularity by saying that there are more wireless phones in the world than toothbrushes, why don’t we buy the world some toothbrushes? There are organizations that serve this mission, but we still have a need. Carriers, handset manufacturers, marketers, are you with me?

Led by “back to school shopping”, mobile commerce increased 47% in Q2 vs. a year ago, comScore said. And sales via tablet were up an eye-opening 75%. As comScore reported, some brick-and-mortar retailers prominently offered online-only “Back to School” deals on their sites to promote digital commerce.

One more to note as we near the holiday shopping season: mobile has become the primary medium for consumers to engage with retail brands online, with 70% of engagement from mobile devices.

OK, another one because the stats are so important – more than 34% of the top 10 retailers’ monthly unique visitors are mobile-only.

It has come to this for Blackberry - Wall Street cheered an $11 million loss in the second quarter.

More than one in eight Americans has deposited a check within the past year using a mobile app.

A third of all pictures taken by millennials are selfies, according to a report from Mitek Systems and polling firm Zogby Analytics.

From the same study: 36% of millennials have decided where to spend money or have switched companies based on a brand's mobile offerings.

As crazed as we are about mobile in the U.S., we take a back seat to Austria where market penetration in mobile is 130-140%, according to the IAB.

Multiple studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds. I would’ve guessed 5.

86% of time on mobile is spent on apps, ExactTarget said.

Tablet sales are estimated to increase 39% this year, Brainshark stated. Some think that it’s a dying category. I’m not one of them.

Fear of going without your phone is called nomophobia. As in no mobile. Going without a toothbrush is worse.

Tagged with toothbrushes, comscore, BlackBerry, apps.

October 5, 2014 by Jeff Hasen.
  • October 5, 2014
  • Jeff Hasen
  • toothbrushes
  • comscore
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Notes From A Mobilized Marketer - No, You Can't Drive A Truck Over Your iPhone

I’m guessing that beyond sitting on it, you can't drive an F-150 over an iPhone 6 Plus. But don't try it at home.

67% of moms entertain kids with mobile videos & games, up 2X from last year, Yahoo says.

The North American mobile industry accounts for 3% of the GDP, according to industry group GSMA.

Apple sold 39 iPhone 6's per second in its first weekend.

A Homeland mobile ad uses phone vibrations to set off a virtual bomb in your hand.

Nordstrom wants to text shoppers who are interested in certain merchandise. That makes sense. It gets us closer to one-to-one marketing rather than one-to-one list.

Mobile spending on branding-related objectives will grow faster than direct-response initiatives in the next year, Nielsen says.

Nearly 75% of consumers ages 18-44 access a social network daily, Adobe reports. Mobile is the most-used device.

Smartphone penetration has made it to 70% in the U.S., Nielsen tells us.

Here’s one to stump your friends at a dinner party - research shows Japanese travelers are three times more likely to book via mobile than Germans.

Mobile now accounts for more than 50% of ecommerce traffic, according to Shopify.

Gartner says that more than 75% of mobile apps will fail basic security tests through 2015.

Mobile search prompted 30 billion calls to businesses in 2013, reports Harte Hanks.

Pinterest is the most popular social media channel on mobile devices.

Over 30% of Staples' mobile traffic is tablet-driven.

Trend Micro says that 40% of mobile users do not use a password to protect their devices. I would’ve guessed 70%.

Reports say that approximately 85% of iPhone 6 buyers had previous Apple phones. That explains the record pre-order – it was something other than blind faith

Tagged with Nielsen, iphone, tablets.

September 27, 2014 by Jeff Hasen.
  • September 27, 2014
  • Jeff Hasen
  • Nielsen
  • iphone
  • tablets
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Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?

Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.

31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.

I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now. The cloud changed all.

The San Francisco Airport is testing a beacon system to help blind travelers navigate.

Years later, I still can't figure out why Apple hides the scroll bars on Macs by default.

The iPhone 6 may not be available until October, later than expected. Cripes. Another month of rumors then.

Facebook had over 1.5 million active advertisers during Q2. 12 months earlier? One million. Half a million 24 months ago.

Tablet sales are "crashing" because not enough innovation has come to push the need to upgrade, says Best Buy’s new CEO Hubert Joly.

Sprint will sell a $12 wireless plan that only connects to Facebook or Twitter.

A third of cell owners say that their primary internet access point is their phone, Pew says.

Headline on print edition of GQ - A Boob-ier Tube: GQ's Guide To The New Naked TV. Whatever it takes to revive "old" media.

The pace of Promoted Tweets has seemingly picked up. My interaction with them has not.

An app that dims your phone so that other concertgoers won't hate you? What we need is one to silence yappers. I had that frustrating experience recently.

Tagged with Nielsen, smartphones, Pew, Facebook.

August 2, 2014 by Jeff Hasen.
  • August 2, 2014
  • Jeff Hasen
  • Nielsen
  • smartphones
  • Pew
  • Facebook
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Notes From A Mobilized Marketer - An App To Do Everything But Get 49ers To Beat Seahawks

The Levi’s Stadium app is said to change the role of mobile at sporting events forever. Fans will be able to instantly watch replays from their mobile devices in the stadium, choosing from a variety of different camera angles. The app will feature paperless ticketing and the ability to order food and drinks directly from your seat.

What it won’t change is the 49ers’ inability to beat the Seahawks.

Mobile payment users span all income levels, with the highest usage among those making less than $50,000 (32%) and more than $100,000 (29%) – Nielsen.

"The Beginning of the End of Smartphones" is a provocative headline that isn’t likely so.

Mobile now represents 62% of Facebook's total ad revenue, which reached $2.91B in Q2 2014.

Mobile phone penetration in Singapore is at 156%, according to Forrester.

17% of US internet users with an income of $150,000 or more have opted in to receive text message info and offers from luxury brands – eMarketer. Uninterested? I say it’s more likely that they haven’t been approached in compelling ways.

This year, for the first time, advertisers will spend more on mobile ads than on newspaper or radio, reported the Wall Street Journal.

Twitter stats: 70% male globally. 59% White.  29% Asian in U.S.

Fitbit tweeted to step it up near the end of the month. That zapping wearable competitor lets action speak louder than words.

Fixed raised $1.2 million for a mobile app that fights your parking tickets for you. It’s a tool to win on technicalities.

15% of Starbucks' revenue last quarter came from smartphone transactions.

The "demise" of tablets is the week's winner for gross exaggeration. Phablets will get some dollars. Tablet innovation will stem flow of others.

Where do mcommerce transactions take place? eMarketer says that mobile websites get 55%. Apps 34%.

Tagged with Levi's, Seahawks, 49ers, phablets, Nielsen, emarketer, smartphones.

July 27, 2014 by Jeff Hasen.
  • July 27, 2014
  • Jeff Hasen
  • Levi's
  • Seahawks
  • 49ers
  • phablets
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Notes From A Mobilized Marketer: Anything Your App Can Do Dogs Can Do Better

An app that forces you to get out of bed? I have three dogs that do that.

More than half of U.S. online adults who begin tasks on their mobile phone continue them on their laptop, Forrester says.

The digital ad spend is concentrated among a few companies  -- nine account for two-thirds of the U.S. digital ad revenues, according to eMarketer.

Up to five million Android users have malware issues. I believe that 4,999,993 don't know or care enough to do something. But Norton claims that a text message worm targets Android devices.

I disagree with the notion that consumers won't be loyal in the mobile age. In fact, I think that the opportunity to create and cultivate relationships is better than ever.

Nielsen tweeted that while advertisers are exploring mobile, they need proof that campaigns are effective. This is news?

If I tried, I couldn't create a worse user experience than what Gogo gives us on flights. Slow, bad customer service, overpriced, frustrating. No more.

78% of U.S. youth use Facebook at least once a month, more than Instagram & WhatsApp combined, reports Forrester.

Android users are spending around half as much as iOS users on apps.

89% of buyers use mobile when searching for homes, according to Keller Williams.

ESPN said that 3.2 million people watched the U.S. vs. Germany World Cup game. That added 10% to the TV audience.

A tweet said that BlackBerry is waging war against its greatest enemy: media haters. That’s a head-scratching, desperate strategy.

Another tweet says that it's official. We live in a mobile world. What kept you?

Deloitte says that there are three ways that banks can drive revenue from mobile - new customers, cross-selling, and mobile commerce.

The abandon rate for mobile shopping carts is 97%, claims HP.

Tagged with apps, ios, Android.

June 29, 2014 by Jeff Hasen.
  • June 29, 2014
  • Jeff Hasen
  • apps
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Notes From A Mobilized Marketer: The "Just Shush Already" Edition

Twitter is testing a mute button to quiet your follows. This would be for temporary silence rather than a more final unfollow. Will hashtag be #shushalready?

I want a weather app to be simple. The latest ones are visually nice but make it harder to get basic info. Or is it just me?

Apple has 800 million iTunes accounts. The 800 million credit cards on file are more than any other company in the world.

And Apple says two-thirds of iPad registrations and one-half of iPhone registrations came from new users in the last quarter.

We're supposed to view wearables as inexact but needed? I don't understand that.

Sephora's mobile, online and in-store shoppers are 4X more valuable than single-channel shoppers, according to the company.

The reason why in-store mobile interaction is important to Walgreens? There are 45 million weekly in-store shoppers compared to 14 million online visitors.

More than 119 million people in the U.S. will watch video on tablets this year, eMarketer says.

Nielsen: The U.S. radio audience has hit an all-time high; 244 million (age 12+) listen to radio each week. The dummies said it was dying.

But the world is changing, of course – the average U.S. adult spends 5 hours 46 minutes with digital media - 2 hours and 51 minutes of that with mobile - per day, according to eMarketer.

80 percent of Twitter's advertising revenue now comes from mobile ad buys.

More from Nielsen: for the first time, a majority of Americans of all age groups own smartphones.

18-24 year olds are over 20% more likely to log onto Twitter via a mobile device.

70 percent of U.S. consumes will use a mobile device to redeem a discount in 2014, Accenture projects.

89 percent of mobile devices aren't recycled, according to Verizon.

Tagged with Twitter, Apple, iPad, Nielsen, smartphones.

May 4, 2014 by Jeff Hasen.
  • May 4, 2014
  • Jeff Hasen
  • Twitter
  • Apple
  • iPad
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Notes From A Mobilized Marketer - Focusing On the Unfocused Two-Year-Olds

Thirty-eight percent of toddlers 2 or under are using a smartphone or tablet, according to Common Sense Media. Try doing a “focus” group with this crowd.

Declaring jet lag “fundamentally a math problem,” researchers say they have devised a mobile app to overcome it. Entrain tells you when to get more exposure to light and when not to do so. I use the old-fashioned method – I have three dogs to tell me when to open my eyes. They never forget.

The American smartphone user spends 30 minutes a day updating social networks.

The spend on location-targeted mobile ads is expected to increase 55 percent from $2.9B to $4.9B in 2014 & reach $15.7B in 2018, Mediapost says.

The average U.S. mobile consumer spent 86 percent of time on apps, only 14 percent on mobile web, according to Flurry.

Half of U.S. millennials own a laptop, smartphone and tablet.

CNBC and others report that Amazon will announce its first phone, with a 3D screen, by June.

Meanwhile, the Amazon Appstore hits 200,000 apps, almost tripling in one year.

The $1,500 price tag, plus the use of technology that we know is evolving, are reasons to not buy Google Glasses during public sale this week. Still, there is some temptation.

Gaming apps accounted for 41 percent of downloads from the Apple and Google stores in February.

Twitter has 580 million inactive users.

A prototype charger can power up a smartphone in 30 seconds. The question is whether it can be mass-produced.

I see that Klout has redesigned its iOS app. I would be more excited if it redesigned Klout.

Turner says video streams of March Madness were up 42 percent.

There are now more mobile-only or mobile-centric homes in the US (55 percent; 133 million adults) than those with landlines, industry analyst Greg Sterling reports.

 

Tagged with smartphones, apps, twitter, social networks, Google Glasses.

April 13, 2014 by Jeff Hasen.
  • April 13, 2014
  • Jeff Hasen
  • smartphones
  • apps
  • twitter
  • social networks
  • Google Glasses
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Notes From A Mobilized Marketer - The "Leaky" Apps Edition

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There’s a new term - "leaky” mobile apps, meaning ones that could compromise privacy. Reminds me of the joke of the guy who calls downstairs in the motel – “I have a leak in my sink.” The response: “You gotta do what you gotta do.”

Headline: Swallowing This Tiny Pill Will Let You Unlock All Your Password-Protected Devices. Reaction: gulp.

The Super Bowl live stream via Fox's app & Web site averaged 528,000 viewers without counting Verizon phone streams.

Microsoft’s Super Bowl ad on the empowerment from technology was powerful, but it was a surprise that the company didn’t push its mobile products and call for the same experience across all Microsoft devices.

55 percent of U.S. ebook readers have used a tablet to read digital books in the past year--up from 23 percent in Dec 2011.

Another “smartphone caught fire in the pocket” story. They almost always are hoaxes. News organizations are the ones burned.

CNN expects to see half its online traffic come from mobile this year.

In general, do marketers not ask consumers for permission because they are lazy or because they believe people aren't interested?

T-Mobile's attempts are admirable, but it was always going to get to carriers needing to be competitive on pricing when phones are similar.

Headline: New Payments Startups Face An Uphill Battle To Disrupt The Credit Card Processing Industry. So do old payments startups.

There’s a big boost in global smartphone shipments, but that metric has always been unsatisfactory. It’s about sales, not units sent from factories.

1,539 hours of NBC programming from Sochi and we can't see the Opening Ceremonies live on any platform, including mobile. What is this, 1964?

Facebook has passed 1.23 billion monthly active users with 945 million mobile users and 757 million daily users.

Also, Facebook’s mobile revenue is up four times year over year.

App downloads will double in the next four years, according to eMarketer.

Tagged with apps, Facebook, Super Bowl, iPhone.

February 4, 2014 by Jeff Hasen.
  • February 4, 2014
  • Jeff Hasen
  • apps
  • Facebook
  • Super Bowl
  • iPhone
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Notes From A Mobilized Marketer - Is Captain Kangaroo Still King?

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Parents say mobile education apps don’t provide value, but TV still does. So says a study from education-focused research firm The Joan Ganz Cooney Center. Since I don't have young kids, I need to ask - who is the modern-day Captain Kangaroo?

For all of Amazon's knowledge of the user, is it not surprising that local offers delivered daily are generic?

It has been five minutes since I've seen a tweet about the weather in NY for Super Bowl 48. C'mon, people. I need to stay informed.

The Weather Channel is doing heavy promotion to try to get us to leave the Super Bowl telecast at halftime to watch its forecast for the second half. Really?

A study says that looking at your smartphone at night can make you more tired the next day. We know this, but can't help ourselves.

My Fitbit Force says I burned more calories in less than four hours of sleep after midnight than in 28 minutes on elliptical. Really?

The size of the iPhone has always been ideal for me. Making it larger might bring others into fold, but send others like me away.

Facebook is either going out of business over the next several years or it wins in mobile advertising. The latter is more likely.

More and more, I'm hearing feature phones referred to as dumb phones. Keep that reference out of your marketing.

Is engagement the metric that matters most with mobile? It’s extremely important but sales trump everything.

My new Market Motive mobile certification students are from China, India, Canada and the U.S. It is representative of where mobile is today.

BlackBerry landed a massive Pentagon order and its stock soared. What is this, 2005?

Apple is no longer the consumers’ favorite tech brand, according to a Forrester study. It dropped to No. 5.

Tagged with apps, apple, amazon, iphone.

January 26, 2014 by Jeff Hasen.
  • January 26, 2014
  • Jeff Hasen
  • apps
  • apple
  • amazon
  • iphone
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Notes From A Mobilized Marketer - Keeping Watch of the Wearable Opportunity

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I scoff at the "consumer demand" label on wearables. Samsung's massive ad campaign only introduces the concept to most.

Retailers overemphasize loyalty in creating mobile experiences, according to a report covered by Mobile Marketer. I say that you can't overemphasize loyalty.

Tablets are most shared devices with 40 percent of users sharing their devices with someone else in their house, according to eBay.

Mobile accounted for one-third of Google paid clicks in Q3, yet CPCs dropped from the previous quarter.

Nielsen: The average amount of times a message needs to be in front of a millennial to be absorbed – 23.

The biggest question for Apple isn't what they are announcing Tuesday with new iPads - it's the quantity of product available for holiday sales.

In their IPO S-1 filing, Twitter expects the mobile advertising market to increase from $10.0 billion to $52.2 billion between 2012 and 2017.

Despite claiming to be the friendliest carrier, T-Mobile is killing grandfathered plans.

Do you shake your head more when someone is carrying a feature phone or a BlackBerry?

Am I the only one who never had an interest in a larger iPhone?

Headline says deeper understanding of mobile users a challenge for media buying. Please. Information equals opportunity.

Mobile commerce is growing 30 percent per year, comScore says.

88 percent of mobile shoppers also use PCs to research purchases, according to Yahoo.

One more, this time from Deloitte: consumers who use their mobile while shopping spend 61 percent more than the average trip.

Cisco says that 33 percent of the world's mobile data traffic will be video by 2017.

I saw a tweet that claims that some of the city of San Diego's website is “kinda mobile-ish” I’m so glad that we’ve progressed in our mobile understanding. Sheesh.

 

Tagged with Samsung, ipad, iPhone, Pew, Nielsen.

October 20, 2013 by Jeff Hasen.
  • October 20, 2013
  • Jeff Hasen
  • Samsung
  • ipad
  • iPhone
  • Pew
  • Nielsen
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A Passionate Marriage of Football and Victoria's Secret?

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Victoria’s Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.

Here’s part of what I told Mobile Marketer:

“In a football-crazed world, it’s easy to understand why Victoria Secret would look to tap into the interest and passion of what has become America’s sport. The key is to make the games fun and compelling enough for a wireless user to take a look, then come back for more”.

Of course, coming back could lead to more sales. That’s enough to shake anyone’s pom poms.

The full article is here - http://www.mobilecommercedaily.com/victoria’s-secret-makes-in-app-games-a-staple-of-mcommerce-strategy

Tagged with Victoria's Secret, apps.

September 15, 2013 by Jeff Hasen.
  • September 15, 2013
  • Jeff Hasen
  • Victoria's Secret
  • apps
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Notes From A Mobilized Marketer - The "Do You Need An App or Common Sense?" Edition

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A new app uses Kinect technology to prevent you from running into things while texting. An alternative is to put the device down.

The No. 1 pet peeve about smartphones is people checking it too much, according to a poll.  I found this by checking my smartphone.

If gadgets could measure emotions as is being discussed, would an insurance company raise fees if you show signs of being depressed or sick?

I saw a headline that said TV Networks Play to “Second Screen”. Do you know anyone who leaves mobile in the other room? Me, neither.

Either real-time bidding will change everything or it's most hyped ever? To me, it’s somewhere in between, but closer to hype.

Will we see a revitalization of camera sales if they get 1m000 times better in low light or will smartphones satisfy? For most, it’s the latter.

I heard a true recent story of a 96 year old who was getting hearing aids for first time. She said, "This is not as easy as my iPad.”

One percent cut cord on at-home Internet for LTE, Wifi out and about. That’s more than cut cable, but hardly a stampede.

49 percent of tablet shoppers are dissatisfied with the buying experience – report. Non-optimization leads to anticipointment.

"We're all in on mobile. We were created for mobile" Words from Twitter CEO Dick Costolo.  And some still have social and mobile in silos?

Today I again violated that rule of not looking at email in the first hour of the day. I’m thinking I should start with the first minute.

The mobile ad spend in the U.S. was $4B in 2012 compared to $37B for web advertising, according to Mary Meeker. That’s consistent with forecasts

Headline of day - PayPal Founder Launches Startup To Get More Women Pregnant.

Tagged with apps, Kinect, Twitter, ipad, smartphones, Mary Meeker.

June 2, 2013 by Jeff Hasen.
  • June 2, 2013
  • Jeff Hasen
  • apps
  • Kinect
  • Twitter
  • ipad
  • smartphones
  • Mary Meeker
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Notes From A Mobilized Marketer: The "U Can't Touch This" Edition

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Consumer Reports says that the Samsung Galaxy S4 is the world’s best smartphone in part because you can use it with gloves on. I see a commercial coming with MC Hammer’s song, U Can’t Touch This.

In the first three months of 2013, 1.8 million Spaniards switched from big carriers to small, cheaper operators. Is a repeat here? Upstarts get smashed in marketing budget wars.

Only 9 percent of marketers think agencies do good job keeping up: Chief Marketing Officer Council. I find that especially true with mobile and traditional firms, some of which that have never veered from the 60’s-style TV spot and print.

Smartphone owners spend 127 minutes per day in mobile apps. What was that about the mobile web killing apps?

A new ad saying more people enjoy music on an iPhone than any other phone targets a younger demo. No 50-somethings.

A report says that by 2016, 25 percent of all laptops shipped will have touchscreens, as compared to just 10 percent now. That’s in large part due to mobile’s effect on technology and behavior.

Home improvement or HTC First with Facebook Home won't be sold in Europe, according to AllThingsD.

64 percent of mobile users use Twitter in front of the TV at home. 25 percent of them tweet about the shows they watch.

99.9 percent of new mobile malware targets Android phones. Consumers don’t care – and won’t until there is a significant issue.

Walmart's head of mobile said at CTIA that while sales through a phone are important, it’s mobile-influenced sales that matter most. Also, Walmart app users spend 40 percent more per month, make twice as many trips as non-app users.

An 18-year-old’s invention can recharge a mobile phone in 30 seconds. But a component needs to be put into the batteries, so it won’t work on our current models.

​

Tagged with Samsung, smartphones, iphone, Apple, apps, mobile web, twitter.

May 27, 2013 by Jeff Hasen.
  • May 27, 2013
  • Jeff Hasen
  • Samsung
  • smartphones
  • iphone
  • Apple
  • apps
  • mobile web
  • twitter
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Notes From A Mobilized Marketer - The "Dumber Smartphone User" Edition

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A report suggests that smartphones are making us dumber. I read it as more of an opinion about the downside of multitasking. I would say more, but I’m conducting an orchestra while I write.

I’ve been using a low-end smartphone for some testing. It provides perspective on the complaints we have with the better models.

As of late last week, while Facebook's stock was down 30 percent since its IPO, daily users were up 26 percent, mobile monthly users were up 56 percent, and revenue up 38 percent, according to Techcrunch.

More on the changing face of mobile messaging - Google’s new Hangouts app will soon support SMS.

Headline: Mobile Loyalty Programs - The New Home Run for Marketers. New? No. ROI has been proven for years. There are dozens of examples in my Mobilized Marketing book and on this site.

Groupon Co-CEO: My wife won't let me forget I rejected Google's $5.75 billion. My wife would move past it. Sure.

Ninety-five percent of Q1 Android smartphone profits went to Samsung.

Households making less than $30K send/receive 60 texts a day, twice those of households earning more than $75K, according to Pew.

ABC will reportedly participate in Nielsen's first test of new technology designed to track mobile TV viewers.

A Virgin America flight attendant reportedly said this upon landing: “If your mobile device is within reach, you can stop pretending it’s turned off now.”

There is no unsubscribe link on Priceline emails. you know, the ones you and I never asked to get when we booked a room.

I hate those "automated" counts like the one running on the Apple home page last week supposedly counting app downloads. They smell fake every time.

Only 3 percent of affluent women buy designer apparel via mobile: study. That number seems very low and bound to go higher.

Tagged with smartphones, Android, apps, Samsung, Apple, Groupon, Google, Mobilized Marketing.

May 19, 2013 by Jeff Hasen.
  • May 19, 2013
  • Jeff Hasen
  • smartphones
  • Android
  • apps
  • Samsung
  • Apple
  • Groupon
  • Google
  • Mobilized Marketing
  • 1 Comment
1 Comment
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Notes From A Mobilized Marketer: The "Please Turn Off All Electronics" Edition

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One-third of airline passengers say they don't turn off electronics, according to a new survey. Many claim the inaction is unintentional. I observe disregard on most flights I take.

Could Facebook have been so short-sighted as to not deploy enough longtime Android users to build Home, which now is being seen more for its missteps?

Those who have downloaded Facebook Home spend 25 percent more time on the network. There are just not enough people on it yet.

Anheuser-Busch uses mobile to take consumers form "awareness to consideration, favorability, purchase intent, purchase, loyalty and advocacy," says Winston Wang, global director of strategic innovation.

ABC will be the first U.S. broadcaster to live-stream local, syndicated, and national shows -- to mobile devices. But it will only work in certain cities for paying cable subscribers.

Among the reasons that Facebook may spend $1 billion on mapping app Waze is better monetization of local search.

Google Wallet has dropped plans for a companion physical card. It was thought by many to be needed backup for battery-depleted phones.

Eight percent of U.S. online adults with a mobile phone have used QR/2D bar codes in the past month, according to Forrester. The naysayers would say it’s .08 percent.

ESPN is eying subsidized wireless data plans, reports the Wall Street Journal.  No cheering yet with economics still to be worked out - or not.

85 percent of mobile givers are first time donors to a charity. Haiti relief was the moment when mobile giving became huge.

A person passes 5,000 ads a day, sees 285 of those, but only notices 6, according to Borrell Associates.

QR codes for researching products? Not so much -- entertainment, amusement are remaining reasons for marketers to consider usage.

​

Tagged with Facebook, apps, Android, Google, ESPN, Forrester.

May 13, 2013 by Jeff Hasen.
  • May 13, 2013
  • Jeff Hasen
  • Facebook
  • apps
  • Android
  • Google
  • ESPN
  • Forrester
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Jeff Hasen

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