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Jeff Hasen

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Notes From A Mobilized Marketer - The "Leaky" Apps Edition

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There’s a new term - "leaky” mobile apps, meaning ones that could compromise privacy. Reminds me of the joke of the guy who calls downstairs in the motel – “I have a leak in my sink.” The response: “You gotta do what you gotta do.”

Headline: Swallowing This Tiny Pill Will Let You Unlock All Your Password-Protected Devices. Reaction: gulp.

The Super Bowl live stream via Fox's app & Web site averaged 528,000 viewers without counting Verizon phone streams.

Microsoft’s Super Bowl ad on the empowerment from technology was powerful, but it was a surprise that the company didn’t push its mobile products and call for the same experience across all Microsoft devices.

55 percent of U.S. ebook readers have used a tablet to read digital books in the past year--up from 23 percent in Dec 2011.

Another “smartphone caught fire in the pocket” story. They almost always are hoaxes. News organizations are the ones burned.

CNN expects to see half its online traffic come from mobile this year.

In general, do marketers not ask consumers for permission because they are lazy or because they believe people aren't interested?

T-Mobile's attempts are admirable, but it was always going to get to carriers needing to be competitive on pricing when phones are similar.

Headline: New Payments Startups Face An Uphill Battle To Disrupt The Credit Card Processing Industry. So do old payments startups.

There’s a big boost in global smartphone shipments, but that metric has always been unsatisfactory. It’s about sales, not units sent from factories.

1,539 hours of NBC programming from Sochi and we can't see the Opening Ceremonies live on any platform, including mobile. What is this, 1964?

Facebook has passed 1.23 billion monthly active users with 945 million mobile users and 757 million daily users.

Also, Facebook’s mobile revenue is up four times year over year.

App downloads will double in the next four years, according to eMarketer.

Tagged with apps, Facebook, Super Bowl, iPhone.

February 4, 2014 by Jeff Hasen.
  • February 4, 2014
  • Jeff Hasen
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Jeff Hasen

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