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Jeff Hasen

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Notes From A Mobilized Marketer: The "Please Turn Off All Electronics" Edition

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One-third of airline passengers say they don't turn off electronics, according to a new survey. Many claim the inaction is unintentional. I observe disregard on most flights I take.

Could Facebook have been so short-sighted as to not deploy enough longtime Android users to build Home, which now is being seen more for its missteps?

Those who have downloaded Facebook Home spend 25 percent more time on the network. There are just not enough people on it yet.

Anheuser-Busch uses mobile to take consumers form "awareness to consideration, favorability, purchase intent, purchase, loyalty and advocacy," says Winston Wang, global director of strategic innovation.

ABC will be the first U.S. broadcaster to live-stream local, syndicated, and national shows -- to mobile devices. But it will only work in certain cities for paying cable subscribers.

Among the reasons that Facebook may spend $1 billion on mapping app Waze is better monetization of local search.

Google Wallet has dropped plans for a companion physical card. It was thought by many to be needed backup for battery-depleted phones.

Eight percent of U.S. online adults with a mobile phone have used QR/2D bar codes in the past month, according to Forrester. The naysayers would say it’s .08 percent.

ESPN is eying subsidized wireless data plans, reports the Wall Street Journal.  No cheering yet with economics still to be worked out - or not.

85 percent of mobile givers are first time donors to a charity. Haiti relief was the moment when mobile giving became huge.

A person passes 5,000 ads a day, sees 285 of those, but only notices 6, according to Borrell Associates.

QR codes for researching products? Not so much -- entertainment, amusement are remaining reasons for marketers to consider usage.

​

Tagged with Facebook, apps, Android, Google, ESPN, Forrester.

May 13, 2013 by Jeff Hasen.
  • May 13, 2013
  • Jeff Hasen
  • Facebook
  • apps
  • Android
  • Google
  • ESPN
  • Forrester
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Jeff Hasen

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  • Jeff Hasen
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