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Jeff Hasen

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Notes From A Mobilized Marketer - The Lowering Age of the Smartphone User

The average age for a child getting their first smartphone is now 10.3 years, according to Influence Central’s new report called Kids & Tech: The Evolution of Today’s Digital Natives.

As first reported by TechCrunch:

  • Tablets have surged from 26% to 55% usage as kids’ device of choice during car rides. Smartphones trail at 45% (up from 39% in 2012).
  • 64% of kids have access to the Internet via their own laptop or tablet, compared to just 42% in 2012
  • 39% of kids get a social media account at 11.4 years. 11% got a social media account when they were younger than 10.

Uber shared the fact that riders will pay the most their phone battery is dying. But it says that it doesn’t take that information into account and gouge people. “We absolutely don’t use that to kind of like push you a higher surge price, but it’s an interesting kind of psychological fact of human behavior,” Uber’s head of economic research Keith Chen told NPR.

By 2018, the number of chat app users will reach 2 billion globally and represent 80% of global smartphone users: Forrester.

Google and Levi's have partnered on a smart jacket that can answer calls, play your music and go in the wash, recode reported.

An eMarketer study said that 35% of mobile app users want more personalized experiences. My question - 65% don't want more personalization or they don't understand the concept?

Another eMarketer report caught my eye: only 31% of marketers surveyed have a customer engagement process that they are consistently applying across business units.

#NationalSendANudeDay was trending on Twitter the other day. Questions from me - send ‘em where? College? Out of the country? To a "friend's" house?

Google says that 20 percent of mobile queries are voice searches. That is expected to pick up significantly in the next couple of years.

Tagged with smartphones, smartphone, Uber, eMarketer, Google.

May 22, 2016 by Jeff Hasen.
  • May 22, 2016
  • Jeff Hasen
  • smartphones
  • smartphone
  • Uber
  • eMarketer
  • Google
  • 2 Comments
2 Comments

Notes From A Mobilized Marketer - Wee-Wee Pads? Rover Actually Wants An iPad

NPR said that soon we might be sharing our gadgets with our pets, too. My three spoiled (human fault, not theirs) dogs want high-resolution smartphone screens and an iPad to go next to the wee-wee pads.

My frustrations with Apple Watch are well documented. With word that all Apple Watch apps must be native apps (built for the device) starting on June 1, I’ll say great rather than it’s about time.

If you missed National High Five Day last week, rest easy. Next up is National Fist Bump Day in June. #ridiculousness

Nine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center.

Smartphone owners use on average 26 apps and 52 mobile sites per month, Forrester reported.

59% of consumers have higher expectations for customer service today than last year: Microsoft. It used to be that you can manage public opinion in two hours. Now it’s closer to two minutes.

I asked Siri how much grass should you let a dog eat. Twice, she returned with "I found 15 restaurants. Tell me the one you are looking for"

The Yankees are offering a food-purchasing app, but only 20% of Stadium patrons can use it.

One-fifth of millennials don't use a desktop PC, per comScore.

It has come to this – a "smart mattress" will tell you if you're being cheated on.

The average mobile gamer is 36 years old, Nielsen says.

Approximately 10% of internet users are mobile-only: Accenture.

84% of mobile time spent is on just 5 apps, according to Facebook.

Cracker Jack has replaced its toy prizes with digital codes for games.

This year, mobile game revenue will surpass console and PC gaming, per new study: Newzoo BV.

92.5% of internet users in China had downloaded music apps to their smartphone, per Tencent Penguin Intelligence.

Tagged with NPR, iPad, Apple Watch, smartphones.

April 24, 2016 by Jeff Hasen.
  • April 24, 2016
  • Jeff Hasen
  • NPR
  • iPad
  • Apple Watch
  • smartphones
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Smartphone Shift, Not #OptOutside, Key To REI's Sales Gains

The #OptOutside closure of REI brick and mortar stores on Black Friday got all the attention, but when the company looks back at 2015 sales, it will likely point to a consumer shift from tablets to smartphones as the more significant difference-maker.

Jeff Klonowski, REI’s Director of Mobile & Business Development, shared the retailer’s mobile insights and aspirations in an extensive interview for my The Art of Mobile Persuasion (artofmobilepersuasion.com) book.

He recently provided updated information during a Seattle Mobile Mixers event.

Klonowski said that, because of its ownership, REI was in a unique position when it considered closing for Black Friday.

“From the business side, in trying to look at the year-over-year comps now, because of #OptOutside, it makes it every difficult because the numbers are certainly thrown off, “ he explained.  “From our perspective, we’re less worried about this four or five day period of basically Thanksgiving through Cyber Monday. This is more about the aggregate for us for November and December. I would say with the current trajectory, we are pretty pleased with the performance.

“The #OptOutside program was a really interesting thing for us. This is new territory. Retailers don’t close on Black Friday. It just doesn’t happen. Being a co-op and not being publicly traded, we can get away with stuff like that. “

Klonowski would not reveal sales numbers, but said that the company is pleased with the effort.

“The interesting thing was, when we started doing some internal theories, was, ‘OK, if our retail stores are closed on Black Friday, but technically the web site is still open ... we’re not processing the orders, but consumers could go in and place orders, we asked, ‘Well, is this going to be a record day?’ Because maybe we’re shifting that traffic for people who are not opting outside and are still shopping and want to shop REI.

“I would say that it was still a big day. It exceeded our expectations from an online perspective. But we definitely saw that shifting away from the Thanksgiving and Black Friday moving a lot of that into Saturday, Sunday and Monday.”

REI said that more than 1.4 million people opted to be outdoors on Black Friday. Klonowski called it “super exciting”.

“It was a big bet,” he said. “We didn’t know how it was going to be received. It could easily go totally flat or it could be a total rocket ship and take off.  We were fortunate – we struck a nerve, somehow. So there was an inkling out there – this little rebellion against Black Friday. We collectively exposed a lot of that.

“It will be interesting to see what that means in the future. Granted it’s very much a unique place that REI can play in because it was very brand appropriate for us, maybe not so much for other retailers and other brands. But it fit in really nicely because it was very authentic. We’ve been very pleased with the performance thus far.”

As for the potentially more meaningful shift, Klonowski pointed to the October 2014 release of the iPhone 6 and iPhone 6 Plus as a game-changer.

“Looking back to 2010 and years after for sales via smartphones, our rate was still growing but that rate was beginning to tale off,” he said. “In 2015, it’s actually accelerating again which is really fascinating to me. One of the big drivers that we didn’t plan for, and a lot of retailers didn’t plan for, was this large shift from tablets to smartphones.

“iPhone 6 came out last fall and we saw almost an instant shift as those devices got into the marketplace. What people were saying is that, ‘ Now I have a bigger screen to work with, I don’t necessarily need that tablet.’ In addition, the experience is getting that much better.”

In years past, there was a belief – and the numbers backed it up – that tablets would yield more sales because of how and when they were being used, which was often at home in immersive experiences. But that’s all changed, according to Klonowski.

“It’s a net benefit overall,” he said. “It’s just a little interesting conundrum that we wouldn’t have seen coming.”

It also fits in with a more general trend.

In overall retail business, according to IBM, in 2014: smartphones drove 34.7 percent of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6 percent of all traffic. Yet, when it came to mobile sales, tablets continued to win the shopping war – driving 16 percent of online sales compared to 11.8 percent for smartphones, a difference of 35.5 percent. Tablet users also averaged $126.50 per order compared to $107.55 for smartphone users, a difference of 17.6 percent.

This year, IBM reported that smartphones became more of a device of choice on Black Friday. Smartphones accounted for 44.7 percent of all online traffic, 3 and a half times that of tablets at 12.5 percent. Smartphones surpassed tablets in sales, driving 20.6 percent of online sales (up nearly 75 percent over 2014) versus tablets at 15.5 percent.

(article first appeared on imediaconnection.com - http://blogs.imediaconnection.com/blog/2015/12/07/smartphone-shift-not-optoutside-key-to-reis-sales/)

 

Tagged with REI, smartphones, iPhone 6.

December 7, 2015 by Jeff Hasen.
  • December 7, 2015
  • Jeff Hasen
  • REI
  • smartphones
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Notes From A Mobilized Marketer - Why Singing In the Rain Is Easier Than Texting

You have to hand it to South Korea's KT, the country's second largest mobile carrier, to solve one of the mobile generation’s biggest problems – holding an umbrella in the rain while texting on a large smartphone. Thought not yet for sale, the Phonebrella is an umbrella with a C-shaped handle that fits on the wrist and frees the hands.

Of course, freeing yourself from your smartphone while in the rain gives you two hands and no need for such a product.

A tourist was recently arrested after taking a selfie on top of the Brooklyn Bridge. Last week, a man died doing the same in the middle of the Running of the Bulls. A picture may be worth a thousand words, but a selfie isn’t worth these stunts.

Samsung is reportedly working on a large iPad Pro rival. The timing of this is in question given the tablet's fall from “must-have” status.

One third of the 1.3 billion smartphones in the world are used in China.

Twenty years ago, AT&T's annual wireless revenue was $3 billion, according to industry analyst Chetan Sharma. Now, it records that in two weeks.

Apple may be working on “smart bands” for Apple Watch to add new health tracking functions: AppleInsider. And they would come at a cost. Were these not features promised in the already excessively-priced watch?

My reaction to Fast Company’s story called “How to stop overscheduling yourself”? I have no time to read it.

Tweet of the week from @ryangraves: “i wonder what people who write “u” and “ur” do with all that extra time.”

Nearly six in 10 US millennial adult mobile phone users will use mobile banking this year: eMarketer.

Major League Baseball gave Kansas City Royals manager Ned Yost an Apple Watch Sport for being the manager of the All Star Game. Now it says that he can’t use the device during games. They can’t wonder if Siri will tip off pitches. She still often can’t accomplish even the more simple of tasks.

Tagged with phonebrella, selfie, ipad, smartphones, Siri.

August 23, 2015 by Jeff Hasen.
  • August 23, 2015
  • Jeff Hasen
  • phonebrella
  • selfie
  • ipad
  • smartphones
  • Siri
  • 1 Comment
1 Comment

Notes From A Mobilized Marketer - What A Dog Can Do Better Than An App

An app to tell you to feed or walk your pet? Isn’t that already covered by Fido begging at the dish or going to the door?

In Marietta, GA, cops are dressing as road workers to catch drivers checking their phones. Violators, even stopped at red lights, are receiving $150 fines.

Advertisers shifted $1.5 billion From TV to digital year-over-year, per Standard Media Index. Advertisers spent $25.5 billion on national TV and $6.4 billion on local and syndicated TV from October through June, vs. $22 billion spent on digital.

Tweet of the week from @chrispirillo: “Bison attacks woman taking selfie with it. Man tries selfie with rattlesnake, gets a $150,000 doctor's bill.  Smartphones.”

78% of retailers are planning to make a new mobile POS decision by mid-2016: IHL Group.

While no breakout was given, it is believed that more than half of Facebook’s $3.8 billion in Q2 2015 ad revenues came from small businesses.

Half of American adults had their personal information exposed to hackers last year alone, per a New York Times report.

Tom Brady's mention of switching out a Samsung for an iPhone was a negative value of $617,000 for Samsung in the 1st 2 1/2 hours, according to Apex MG Analytics.

15% of Americans still do not go online. They must obviously get enough of DeflateGate and the Kardashians elsewhere.

The average person under 25 sends in a day the same number of texts that a 55 year old sends in a year, Creative Strategies reports.

Mobile payments account for 20% of Starbucks revenue. There are 10.4 million active members in its loyalty program.

On Saturday, Apple Watch told me I reached the achievement of completing my first elliptical workout. The problem is that was about No. 71, all "recorded". Hello.

Tagged with Facebook, Pew, smartphones.

August 2, 2015 by Jeff Hasen.
  • August 2, 2015
  • Jeff Hasen
  • Facebook
  • Pew
  • smartphones
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Notes From A Mobilized Marketer - Renee Zellweger As Spokesperson For "Not Your Selfie" App

Celebrity endorsements have flopped in mobile, but how can Renee Zellweger not be the face of Loosery, a video chatting app that supposedly makes one look more attractive? Renee can build the “Not Your Selfie” category.

Mobile offers are redeemed 10x more than print, Hubspot says.

A TiVo study reports 51% (vs. 36% last year) of TV viewers multitask every time they watch TV.

A study by American Express says that fewer will use mobile device this year vs. last for holiday shopping. I’m not buying it.

82% worry that wearables would invade privacy, according to PwC report. That’s a hurdle beyond the issue of wearables not solving problems.

After a week with the iPhone 6, I have to say it is borderline too big for me. I’m coming from a 5 and really feel of that one in my pocket. I realize that it’s a to each his/her own thing, like most things in mobile.

81% of U.S. online consumers say they're likely to avoid websites that have left them dissatisfied, per Forrester. Are the others just gluttons for punishment?

I see where Moms find tracking family health via smartphone too time consuming. Quick, ease of use are musts in new iterations.

Yahoo shared mobile sales for the first time: $200 million last quarter, 17% of the total. It says that mobile revenues for 2014 will exceed $1.2 billion.

The iPhone 6 "caught fire" allegation was as predictable as a new Apple rumor starting within 5 minutes of a product release. Exploding phone stories, too, are almost always hoaxes.

Microsoft reportedly plans to launch a wearable device within weeks.  Supposedly it will work with iOS and Android, unlike the Apple Watch.

Tweet of the week? From sportswriter Rick Reilly: “Cowboys' RB Joseph Randle steals underwear, gets an underwear endorsement deal. Lesson? Next time steal a Mercedes.”

Tagged with Renee Zellweger, iphone, app, Yahoo, Microsoft, Android, ioS.

October 25, 2014 by Jeff Hasen.
  • October 25, 2014
  • Jeff Hasen
  • Renee Zellweger
  • iphone
  • app
  • Yahoo
  • Microsoft
  • Android
  • ioS
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Notes From A Mobilized Marketer - The "Silencing The Loudmouths" Edition

Scientists are working on ways to enable mobile users to charge their phones by yelling. It has to do with what smarter-than-me folks at Queen Mary University of London and Nokia call “stray energy" sources. This idea is as bad as allowing passengers to talk on phones during flights. Silence is golden, people.

Elvis’ Graceland home is implementing beacons for tourists. No word on whether visitors will get messaging asking “Are You Lonesome Tonight?” Of what the message would be after that.

With perks via mobile app and more, 7-Eleven marked the 50th anniversary of the sale of the first “freshly-brewed” coffee. Admittedly, I’m a coffee snob from Seattle, but isn’t using the term freshly-brewed “grounds” for claims of misrepresentation?

As many as 70% of retailers are employing omnichannel strategies, says KPMG.

Mobile spending on programmatic more than doubled this year, eMarketer tells us.

Due to privacy regulations and concerns, Apple has reportedly banned iOS developers from selling HealthKit data to ad networks.

Sony's rumored QX1 lens could turn a smartphone into a DSLR (digital single lens reflex camera), according to Gizmodo.

Will eye and head-tracking do what police and Mom can’t - convince people to stop texting and driving? General Motors will install a half-million devices in cars over the next few years, according to the Financial Times. The technology supposedly will know when a driver is texting by gauging eye and head movements. More importantly, it will then implore the driver to stop.

The tweet of the week is from friend and former colleague Mick Prendergast (@rMEDIUM) -if @apple can't keep nude selfies safe...how can we trust them with our money?

Per a study by Internet Retailer, mobile ecommerce accounts for 21 percent of all online purchases.

There has been a 49% growth in mobile malware since 2011, McAfee found. I would’ve bet the over on that number.

Tagged with elvis, apple, app, beacons.

September 7, 2014 by Jeff Hasen.
  • September 7, 2014
  • Jeff Hasen
  • elvis
  • apple
  • app
  • beacons
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Notes From A Mobilized Marketer - Including Why The Point-and-Shoot Is Left Home On Vacation

Last week, I saw several 60ish tourists taking NYC photos of landmarks via tablets. The behavior looked funny, but if the oversized device worked for them and for others, who am I to argue? Nowhere to be found – the seemingly pre-historic point-and-shoot cameras. Approximately 144 million of those were sold in 2010, eclipsing all other years. Today? I know no one who has bought one. Do you?

Google is testing a method to bridge the ad-targeting gap between mobile web visitors and mobile app users, Advertising Age reports. Following a consumer from one screen to another is the next frontier.

68% of consumers engage in "content grazing" - multi-tasking using several devices at once, Microsoft Advertising found.

GroupM is seeing 20-30X lift on beacon beta testing. It was called “potentially transformative” by Jesse Wolfersberger (@jesseberger), Director of Consumer Insights at the company.

Nielsen says that 32% of mobile payers are age 25-34. 46% are multicultural. Hispanics have long led in early adoption of mobile products and services.

In the U.S. in Q2, smartphone penetration increased to 70%. Roughly 93% of the devices sold now are smartphones. Both stats came from leading industry analyst Chetan Sharma.

Looking to learn how to on adapt to the changing mobile shopper? I recommend following Ryan Craver (@ryanmcraver) of Lord & Taylor/Hudson Bay.

“Everything is a screen” - do away with the term “mobile”, urges Rachel Pasqua (@rachelpasqua), Head of Mobility at MEC.

Headline: Wireless Charging Is One Step Closer To Being Reality. My take? This is taking as long as improvements to in-air Wi-Fi.

Price savings more than privacy was on the minds when smartphone users were asked about receiving offers in-store, eMarketer said.

We're more than midway through 2014 and we're still being asked "why mobile?" Really.

The first video uploaded to YouTube was an explanation of what’s cool about elephants, Pew said. As I saw on safari during my “Mobilized Marketing” book tour, lots of things are cool about these majestic animals. I loved the experience.

First locker rooms, now the field - the NFL will let teams use tablets on the sidelines during games.

Tagged with tablets, Google, smartphones.

August 9, 2014 by Jeff Hasen.
  • August 9, 2014
  • Jeff Hasen
  • tablets
  • Google
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Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?

Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.

31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.

I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now. The cloud changed all.

The San Francisco Airport is testing a beacon system to help blind travelers navigate.

Years later, I still can't figure out why Apple hides the scroll bars on Macs by default.

The iPhone 6 may not be available until October, later than expected. Cripes. Another month of rumors then.

Facebook had over 1.5 million active advertisers during Q2. 12 months earlier? One million. Half a million 24 months ago.

Tablet sales are "crashing" because not enough innovation has come to push the need to upgrade, says Best Buy’s new CEO Hubert Joly.

Sprint will sell a $12 wireless plan that only connects to Facebook or Twitter.

A third of cell owners say that their primary internet access point is their phone, Pew says.

Headline on print edition of GQ - A Boob-ier Tube: GQ's Guide To The New Naked TV. Whatever it takes to revive "old" media.

The pace of Promoted Tweets has seemingly picked up. My interaction with them has not.

An app that dims your phone so that other concertgoers won't hate you? What we need is one to silence yappers. I had that frustrating experience recently.

Tagged with Nielsen, smartphones, Pew, Facebook.

August 2, 2014 by Jeff Hasen.
  • August 2, 2014
  • Jeff Hasen
  • Nielsen
  • smartphones
  • Pew
  • Facebook
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Notes From A Mobilized Marketer - An App To Do Everything But Get 49ers To Beat Seahawks

The Levi’s Stadium app is said to change the role of mobile at sporting events forever. Fans will be able to instantly watch replays from their mobile devices in the stadium, choosing from a variety of different camera angles. The app will feature paperless ticketing and the ability to order food and drinks directly from your seat.

What it won’t change is the 49ers’ inability to beat the Seahawks.

Mobile payment users span all income levels, with the highest usage among those making less than $50,000 (32%) and more than $100,000 (29%) – Nielsen.

"The Beginning of the End of Smartphones" is a provocative headline that isn’t likely so.

Mobile now represents 62% of Facebook's total ad revenue, which reached $2.91B in Q2 2014.

Mobile phone penetration in Singapore is at 156%, according to Forrester.

17% of US internet users with an income of $150,000 or more have opted in to receive text message info and offers from luxury brands – eMarketer. Uninterested? I say it’s more likely that they haven’t been approached in compelling ways.

This year, for the first time, advertisers will spend more on mobile ads than on newspaper or radio, reported the Wall Street Journal.

Twitter stats: 70% male globally. 59% White.  29% Asian in U.S.

Fitbit tweeted to step it up near the end of the month. That zapping wearable competitor lets action speak louder than words.

Fixed raised $1.2 million for a mobile app that fights your parking tickets for you. It’s a tool to win on technicalities.

15% of Starbucks' revenue last quarter came from smartphone transactions.

The "demise" of tablets is the week's winner for gross exaggeration. Phablets will get some dollars. Tablet innovation will stem flow of others.

Where do mcommerce transactions take place? eMarketer says that mobile websites get 55%. Apps 34%.

Tagged with Levi's, Seahawks, 49ers, phablets, Nielsen, emarketer, smartphones.

July 27, 2014 by Jeff Hasen.
  • July 27, 2014
  • Jeff Hasen
  • Levi's
  • Seahawks
  • 49ers
  • phablets
  • Nielsen
  • emarketer
  • smartphones
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Notes From A Mobilized Marketer - Where Mobile Stands In Lives of 18-24 Year Olds

18-24 year olds in a Bank of America survey are most likely to view their mobile phones as very important (96%) – more so than deodorant (90%) and their toothbrush (93%). Does that say more about the role of mobile or a gross decline in basic sanitary habits?

The core of an American soccer audience? About a quarter of Hispanics and young adults followed the World Cup very closely, according to Pew. Those demographics are highly engaged in mobile, too.

The U.S. mobile ad spending will surpass digital ads and print in two years, eMarketer forecasts.

Predictably vendors are talking up beacons.  My recent conversation with brands say that a robust testing period is needed first. I’ll do a webinar on the topic July 23 for Market Motive http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/workshops.html.

Shazam has moved inside movie theaters to give second-screen advertising another shot, Adweek says. You have a captive audience, so it isn’t as ill-conceived as one would think.

SAP says “the mobile revolution is now.” Jeez. Just what we need is more hype.

Mobile email opens have increased 400% in the last three years.

The average smartphone user has 21 apps and uses 8 in a week, Survey Analytics reports. Those numbers seem low on the total number and high on the weekly usage.

Separately, Apptentive says that only 4% of customers will still be using an app a year after they download it.

50% of Walmart smartphone owners use mobile to help them shop in stores, the retailer claims.           

Mobile device adoption will grow to 2.4 billion smartphone and 651 million tablet users by 2017, Forrester predicts.

80% of smartphone users want to interact with doctors on mobile devices, according to Cisco. Other than privacy concerns, why wouldn’t one want to do this?

Tagged with Pew, Hispanics, tablets, smartphones.

July 6, 2014 by Jeff Hasen.
  • July 6, 2014
  • Jeff Hasen
  • Pew
  • Hispanics
  • tablets
  • smartphones
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Notes From A Mobilized Marketer: Wanna Pay To Experience My Life? Didn't Think So

An app on Google Glass will let people pay to watch a livestream of everything that you do. Name one person who would do that. In my case, neither my mom, wife, nor anyone else would.

I recommend that we get the basics right – location, device type, personalization and attribution - before we consider scented mobile ads.  This one smells like a gimmick.

Notifications via twitter.com rarely are accurate. When you look , nothing was retweeted and there is no new follower. What am I missing? Probably nothing.

Consumers choose brands that engage their passions 1.5 times more than those that just urge them to buy, Google says. That sounds low to me.

Another one that appears to be lacking? 62% of customers looking for a company on their smartphone expect a mobile-friendly website, according to Forrester.

In related news, 79 percent of mobile users who find a site difficult to use will leave and never return.

Kobe Bryant is reportedly among those pro athletes testing the capabilities of Apple’s  iWatch. Do you think that he put in a request to slow Father Time?

To those who believe all mobile rumors, remember that speculation about Amazon Fire pricing and supposed customer access to free data was dead wrong.

More evidence of convergence - SportsCenter now has a social media producer within ESPN’s control room for each show.

Too many pings or consumer value created? iBeacon has rolled out in 100 stores on one street in Europe.

What planet does this tweeter live on? “Can Facebook retool itself and dominate mobile or will it run its course?”

Gartner: 75% of mobile security breaches will be the result of mobile application misconfiguration.

Globally, the number of people who own use smartphones monthly is expected to increase more than 25% this year.

Tagged with Google Glasses, iPhone, Google, smartphones, twitter.

June 21, 2014 by Jeff Hasen.
  • June 21, 2014
  • Jeff Hasen
  • Google Glasses
  • iPhone
  • Google
  • smartphones
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Sizing Up Amazon's Fire

My first takes on the Amazon Fire phone:

Online pre-orders for version one of a product from a company that hasn't made a mobile phone before? That tests the brand trust notion that Jeff Bezos played hard during his presentation today.

Through Firefly, Amazon’s Fire aims to be the quickest way to buy stuff – of course, from Amazon. That’s like the mall sending a car for you and speeding you to stores. Only much more efficient.

My TiVo always underdelivered so I’m wondering about the promise that Amazon can predict videos that I’m likely to stream, leading to the video beginning instantly.

Google’s Jason Spero, long one of the savviest in the industry, tweeted: “Amazon just built a phone designed for showrooming. Not clear to me that they will sell many. This is a feature.” Except showrooming often leads to Amazon and customers know that.

Consumers have lots of choices at $199 with a contract. Smartphone prices are dramatically lower than just six months ago. Value for the price is the big question here.

A July 25 ship date gets the Fire out long before the new iPhones. You don’t think there was pressure on Amazon employees to hit this timeline, do you?

Recognition - voice, face, product, person - is the next huge innovation in mobile. Will Amazon further deliver on a relevant, personalized advertising product that brands will spend against?

Tagged with Amazon, Amazon Fire, iPhone, smartphones.

June 18, 2014 by Jeff Hasen.
  • June 18, 2014
  • Jeff Hasen
  • Amazon
  • Amazon Fire
  • iPhone
  • smartphones
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Notes From A Mobilized Marketer - Making Sense of The Mobile Wallet Hype

One in 5 mobile handsets will have mobile wallet functionality by 2018, per Juniper Research. Functionality means squat without usage.

I have long said that we don't live in world of absolutes - no, tablets haven't become irrelevant. As far as the latest statistics, 18.5% of all marketing emails were opened on a tablet in Q1 2014, up 5% in 9 months.

A mobile vendor that I won't name (I have friends there) sent me email starting Dear Maryann. And they sell the concept of personalization.

72% of all tweets about a sporting event on TV is tweeted by someone under 35 years old (Nielsen).

Headline: Hispanic Consumers Embrace Mobile Technology. It's one thing in the industry that hasn't changed since I got in in 2005.

I saw where Fitbit has 50% of the world’s wearable market. Yeah, but we’re in second inning.

There’s news that Verizon is about to target its subscribers with ads. No one has more data on users than the carriers.

Facebook has launched new Shazam-like features. The jury is out on whether a big number of users want to access information this way.

YouTube reaches more 18-34 year olds than any cable network.

Citi saw the growth of mobile banking go from 22% to 59% in two years.

Gartner says that the global spend on mobile ads is expected to hit 18 billion, an increase from the estimated $13.1 billion last year.

15% of all e-commerce sales are estimated to come from mobile, McKinsey reports.

Tweet from Bill Murray – “Nuns in wheelchairs = Virgin mobile.”

Houston first responders and doctors in dispatch centers are using tablets in treatment of patients who don't need an emergency room trip.

A final few words from Arianna Huffington - "We take better care of our smartphones than we do ourselves." Are you guilty as charged?

Tagged with mobile wallet, tablets, smartphones, Twitter.

May 25, 2014 by Jeff Hasen.
  • May 25, 2014
  • Jeff Hasen
  • mobile wallet
  • tablets
  • smartphones
  • Twitter
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Notes From A Mobilized Marketer - "A Speedy Teenager Masters A Smartphone" Edition

A Brazilian teenager set the world record for input on a smartphone. In 18.19 seconds, he typed, “The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human.” My reaction in 0.6 seconds? OMG.

A new app called The Boyfriend Log intends to be scorecard by which to judge a relationship. The guy gets scores for all things he does or doesn’t do. Boys, think of it as training camp for marriage. Treat it as seriously as football two-a-days.

Adidas plans shoes that look like your Instagram pictures. Finally. The wait has been unbearable.

ESPN has had eight consecutive months with more unique visitors on mobile devices than on computers.

Walking directions in Google Maps now include a "Get an Uber" option.

Google also is providing cyclists with elevation data to Maps bike routes.

Combined mobile and tablet commerce sales are expected to top $293 billion by 2018, Forrester says.

A Motorola executive says that every smartwatch released so far has been “pretty crappy”.  My experience with Fitbit pretty much fit that description.

26% of U.S. online adults using tablets and mobile phones say would be less productive without their phones. Isn’t that number really 100%?

Through Square, you can now order food and drinks from your phone and get a notification when it's ready to pick up.

An HP study states that 22% of customers say mobile increases the number of trips they make to brick and mortar stores.

Nearly one out of every three 18-24 year-olds is a mobile-only shopper, comScore reports.

Minnesota signed the nation's first "kill switch" law to thwart smartphone theft.

While several mobile advertising companies are showing slow growth, the medium is growing six times faster than the desktop Internet.

Tagged with smartphones, app, iPhone, ESPN, Foursquare, Square.

May 18, 2014 by Jeff Hasen.
  • May 18, 2014
  • Jeff Hasen
  • smartphones
  • app
  • iPhone
  • ESPN
  • Foursquare
  • Square
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Notes From A Mobilized Marketer - Discovering A Worse Term Than Phablet

Phablet was my least favorite term in mobile – until Huawei started calling “group selfies” groufies. Help us.

Yahoo had 60 mobile engineers when Marissa Mayer arrived as CEO. It now has more than 500. She says that Yahoo’s mobile traffic will soon surpass that coming from desktop.

U.S. advertisers now spend just 7 cents per U.S. adult per hour spent on mobile. Far below 12 cents for online, 17 cents for TV, and 93 cents for print.

Four in five U.S. smartphone users believe search ads should be customized to their location, according to Google.

The mobile travel audience is 60% male, 40% female overall, skewing to 62% male for smartphones, Millennial Media says.

Most global consumers will soon get a smartphone experience for $25, Coca Cola’s Tom Daly predicts.

"Only" 6% of passengers purchase #Wi-Fi on equipped flights .I bet at least 80% of those are disappointed with quality.

Fifty-five percent of mobile search conversions occur in one hour of a mobile search, a study from Bing concludes.

BlackBerry continued to slip in U.S. market share last quarter. Not much room left to fall.

Three of four smartphone owners have downloaded a Facebook app. Twitter? One in five, according to comScore.

Talk about a niche – rumors of an Uber-like service for jets.

Oh, great. Responsive 2.0 is here, at least that’s what the tweet says.

About 13% of TD Ameritrade trades come from mobile. It is expected to double in the next year.

Mobile video is a niche of a niche, but will see triple digit growth, Vonage’s Kathryn Szumowski said at the Mobile Marketing Forum.

Tweet from the Abilene Baptist Church – “Worshipping with us this morning? Follow along with @PastorBradWhitt's sermon on your smart phone or tablet! » http://bible.com/e/1Q.

Tagged with phablets, smartphones, Yahoo, mobile.

May 11, 2014 by Jeff Hasen.
  • May 11, 2014
  • Jeff Hasen
  • phablets
  • smartphones
  • Yahoo
  • mobile
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Notes From A Mobilized Marketer: The "Just Shush Already" Edition

Twitter is testing a mute button to quiet your follows. This would be for temporary silence rather than a more final unfollow. Will hashtag be #shushalready?

I want a weather app to be simple. The latest ones are visually nice but make it harder to get basic info. Or is it just me?

Apple has 800 million iTunes accounts. The 800 million credit cards on file are more than any other company in the world.

And Apple says two-thirds of iPad registrations and one-half of iPhone registrations came from new users in the last quarter.

We're supposed to view wearables as inexact but needed? I don't understand that.

Sephora's mobile, online and in-store shoppers are 4X more valuable than single-channel shoppers, according to the company.

The reason why in-store mobile interaction is important to Walgreens? There are 45 million weekly in-store shoppers compared to 14 million online visitors.

More than 119 million people in the U.S. will watch video on tablets this year, eMarketer says.

Nielsen: The U.S. radio audience has hit an all-time high; 244 million (age 12+) listen to radio each week. The dummies said it was dying.

But the world is changing, of course – the average U.S. adult spends 5 hours 46 minutes with digital media - 2 hours and 51 minutes of that with mobile - per day, according to eMarketer.

80 percent of Twitter's advertising revenue now comes from mobile ad buys.

More from Nielsen: for the first time, a majority of Americans of all age groups own smartphones.

18-24 year olds are over 20% more likely to log onto Twitter via a mobile device.

70 percent of U.S. consumes will use a mobile device to redeem a discount in 2014, Accenture projects.

89 percent of mobile devices aren't recycled, according to Verizon.

Tagged with Twitter, Apple, iPad, Nielsen, smartphones.

May 4, 2014 by Jeff Hasen.
  • May 4, 2014
  • Jeff Hasen
  • Twitter
  • Apple
  • iPad
  • Nielsen
  • smartphones
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Notes From A Mobilized Marketer - When A Selfie Deserves A Kick In The Face

A guy who was taking a selfie in front of a speeding train got kicked in the face by the conductor. Do you know anyone who believes he got something other that what he deserved?

Mark Cuban invested in a pot that charges your smartphone by boiling water.

ESPN says mobile traffic now exceeds desktop.

Android had 53 percent of U.S. smartphone activations in Q1.

U.S. smartphone thefts doubled in 2013. Approximately 4.5 million phones were lost or stolen. Tech companies have committed to offering a “kill switch” to stop the trend.

A report says that two-thirds of doctors are using some kind of mobile app while working. My guess is about the same amount of patients are using one during an appointment.

Nearly 40 percent in the U.S. are cellphone-only households. Idaho leads with 52 percent.

About 75 percent of prescription-takers use mobile apps, including most older adults and seniors. Those and the rest of them are reachable via opt-in SMS for reminders and health tips.

17 percent of parents say their children use at least one mobile device in the classroom. Meanwhile, for every story that says tablets are wrecking kids’ motor skills, I can point to at least five that say that they are an indispensible learning tool.

Forrester: while 91 percent of connected employees use a computer at their work desk, 64 percent also use a smartphone.

Several recent stories talk of the need to walk away once in a while from our connected devices. No app required – it’s self-discipline. I fail often. Do you?

More 65 and older adults own tablets or readers than smartphones, Pew says. About 18 percent of this group has a smartphone. 27 percent have a tablet or reader.

Tagged with selfie, smartphones, ESPN, SMS, Pew.

April 20, 2014 by Jeff Hasen.
  • April 20, 2014
  • Jeff Hasen
  • selfie
  • smartphones
  • ESPN
  • SMS
  • Pew
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Notes From A Mobilized Marketer - Focusing On the Unfocused Two-Year-Olds

Thirty-eight percent of toddlers 2 or under are using a smartphone or tablet, according to Common Sense Media. Try doing a “focus” group with this crowd.

Declaring jet lag “fundamentally a math problem,” researchers say they have devised a mobile app to overcome it. Entrain tells you when to get more exposure to light and when not to do so. I use the old-fashioned method – I have three dogs to tell me when to open my eyes. They never forget.

The American smartphone user spends 30 minutes a day updating social networks.

The spend on location-targeted mobile ads is expected to increase 55 percent from $2.9B to $4.9B in 2014 & reach $15.7B in 2018, Mediapost says.

The average U.S. mobile consumer spent 86 percent of time on apps, only 14 percent on mobile web, according to Flurry.

Half of U.S. millennials own a laptop, smartphone and tablet.

CNBC and others report that Amazon will announce its first phone, with a 3D screen, by June.

Meanwhile, the Amazon Appstore hits 200,000 apps, almost tripling in one year.

The $1,500 price tag, plus the use of technology that we know is evolving, are reasons to not buy Google Glasses during public sale this week. Still, there is some temptation.

Gaming apps accounted for 41 percent of downloads from the Apple and Google stores in February.

Twitter has 580 million inactive users.

A prototype charger can power up a smartphone in 30 seconds. The question is whether it can be mass-produced.

I see that Klout has redesigned its iOS app. I would be more excited if it redesigned Klout.

Turner says video streams of March Madness were up 42 percent.

There are now more mobile-only or mobile-centric homes in the US (55 percent; 133 million adults) than those with landlines, industry analyst Greg Sterling reports.

 

Tagged with smartphones, apps, twitter, social networks, Google Glasses.

April 13, 2014 by Jeff Hasen.
  • April 13, 2014
  • Jeff Hasen
  • smartphones
  • apps
  • twitter
  • social networks
  • Google Glasses
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Notes From A Mobilized Marketer: The "Invasion of the Wacky Insurance Woman" Edition

My tweet stream has been commandeered by marketers when I see the "consciousness" from Flo of Progressive Insurance.

Still wondering if there has been a meaningful migration of marketing dollars to mobile? Google will lose $1.4 billion in PC revenue this year as search shifts to mobile, according to eMarketer.

iOS bounced back in the U.S. to go past Android with 49 percent share, industry analyst Chetan Sharma says.

Google plans to open its first U.S. retail location in New York City.

Twitter is beta testing a “click-to-call” direct response button.

60 percent of the most-shared Super Bowl ads are the ones that are pre-released. Times have changed in this area, but not when it comes to mobile calls to action in spots.

The first headline I saw the other day - The end of advertising. There likely was one saying the same thing about television. Neither was based in reality.

Ads now beat porn as source for mobile malware.

The other day, I was having my fourth cup of coffee while deciding if I wanted to look at an app that will surely tell me not to drink so much. I didn’t look.

Headline on Mashable: It's Time to Ditch Your Wallet For Mobile Payments. My response? Ridiculous.

Oscar Mayer has created a device to turn your iPhone into a bacon-scented alarm clock. I doubt sales will sizzle.

No change with new numbers: Hispanics over-index on mobile devices, under-index on time spent with desktop PCs.

As a former journalist, it pains me each time I see purported pictures of coming iPhones. That's not reporting - that's link bait.

74 percent of executives say they have a digital strategy, but only 16 percent feel they have the ability to execute. Are you in that camp?

Tagged with iPhone, Google, Twitter, Android, ios, smartphones.

March 16, 2014 by Jeff Hasen.
  • March 16, 2014
  • Jeff Hasen
  • iPhone
  • Google
  • Twitter
  • Android
  • ios
  • smartphones
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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