• Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Jeff Hasen

  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

Notes From A Mobilized Marketer: The "Invasion of the Wacky Insurance Woman" Edition

My tweet stream has been commandeered by marketers when I see the "consciousness" from Flo of Progressive Insurance.

Still wondering if there has been a meaningful migration of marketing dollars to mobile? Google will lose $1.4 billion in PC revenue this year as search shifts to mobile, according to eMarketer.

iOS bounced back in the U.S. to go past Android with 49 percent share, industry analyst Chetan Sharma says.

Google plans to open its first U.S. retail location in New York City.

Twitter is beta testing a “click-to-call” direct response button.

60 percent of the most-shared Super Bowl ads are the ones that are pre-released. Times have changed in this area, but not when it comes to mobile calls to action in spots.

The first headline I saw the other day - The end of advertising. There likely was one saying the same thing about television. Neither was based in reality.

Ads now beat porn as source for mobile malware.

The other day, I was having my fourth cup of coffee while deciding if I wanted to look at an app that will surely tell me not to drink so much. I didn’t look.

Headline on Mashable: It's Time to Ditch Your Wallet For Mobile Payments. My response? Ridiculous.

Oscar Mayer has created a device to turn your iPhone into a bacon-scented alarm clock. I doubt sales will sizzle.

No change with new numbers: Hispanics over-index on mobile devices, under-index on time spent with desktop PCs.

As a former journalist, it pains me each time I see purported pictures of coming iPhones. That's not reporting - that's link bait.

74 percent of executives say they have a digital strategy, but only 16 percent feel they have the ability to execute. Are you in that camp?

Tagged with iPhone, Google, Twitter, Android, ios, smartphones.

March 16, 2014 by Jeff Hasen.
  • March 16, 2014
  • Jeff Hasen
  • iPhone
  • Google
  • Twitter
  • Android
  • ios
  • smartphones
Newer
Older

Jeff Hasen

Mobile CMO and Author
  • Blog
  • About
  • Speaking
  • Books
  • Mobile Education & Training
  • Professional Services
  • Contact

  • Jeff Hasen
    RT @POSSIBLE: 🔸“Consumers today don’t just adopt #technology, they are absorbing it at a tremendous pace,” @POSSIBLEmobile's… https://t.co/qbejdA6TAV
    about a day ago
  • Jeff Hasen
    Despite Issues, #Mobile Provides “A World of Possibilities” - my new post on the recent @mmaglobal Impact conference https://t.co/r3dUSxd4y9
    about a day ago
  • Jeff Hasen
    RT @ranimolla: Amazon has 100 million Prime members, Netflix has 119 million paid subscribers. Amazon costs $100 a year in the US,… https://t.co/9g0ymJmS6i
    about 3 days ago
  • Jeff Hasen
    RT @lukew: small screens: lots of short sessions large screens: few long sessions https://t.co/CA3KP6sHHV
    about 3 days ago
  • Jeff Hasen
    RT @jeffhasen: Stoked to have written #Mobile Is The New Prime Time for this excellent publication. My take: we need to look at to… https://t.co/XWIJwmu6u9
    about 4 days ago
twitter

Powered by Squarespace.  Content is for demonstration purposes only.