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Jeff Hasen

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Notes From A Mobilized Marketer: The "Invasion of the Wacky Insurance Woman" Edition

My tweet stream has been commandeered by marketers when I see the "consciousness" from Flo of Progressive Insurance.

Still wondering if there has been a meaningful migration of marketing dollars to mobile? Google will lose $1.4 billion in PC revenue this year as search shifts to mobile, according to eMarketer.

iOS bounced back in the U.S. to go past Android with 49 percent share, industry analyst Chetan Sharma says.

Google plans to open its first U.S. retail location in New York City.

Twitter is beta testing a “click-to-call” direct response button.

60 percent of the most-shared Super Bowl ads are the ones that are pre-released. Times have changed in this area, but not when it comes to mobile calls to action in spots.

The first headline I saw the other day - The end of advertising. There likely was one saying the same thing about television. Neither was based in reality.

Ads now beat porn as source for mobile malware.

The other day, I was having my fourth cup of coffee while deciding if I wanted to look at an app that will surely tell me not to drink so much. I didn’t look.

Headline on Mashable: It's Time to Ditch Your Wallet For Mobile Payments. My response? Ridiculous.

Oscar Mayer has created a device to turn your iPhone into a bacon-scented alarm clock. I doubt sales will sizzle.

No change with new numbers: Hispanics over-index on mobile devices, under-index on time spent with desktop PCs.

As a former journalist, it pains me each time I see purported pictures of coming iPhones. That's not reporting - that's link bait.

74 percent of executives say they have a digital strategy, but only 16 percent feel they have the ability to execute. Are you in that camp?

Tagged with iPhone, Google, Twitter, Android, ios, smartphones.

March 16, 2014 by Jeff Hasen.
  • March 16, 2014
  • Jeff Hasen
  • iPhone
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  • ios
  • smartphones
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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