Last week, I saw several 60ish tourists taking NYC photos of landmarks via tablets. The behavior looked funny, but if the oversized device worked for them and for others, who am I to argue? Nowhere to be found – the seemingly pre-historic point-and-shoot cameras. Approximately 144 million of those were sold in 2010, eclipsing all other years. Today? I know no one who has bought one. Do you?
Google is testing a method to bridge the ad-targeting gap between mobile web visitors and mobile app users, Advertising Age reports. Following a consumer from one screen to another is the next frontier.
68% of consumers engage in "content grazing" - multi-tasking using several devices at once, Microsoft Advertising found.
GroupM is seeing 20-30X lift on beacon beta testing. It was called “potentially transformative” by Jesse Wolfersberger (@jesseberger), Director of Consumer Insights at the company.
Nielsen says that 32% of mobile payers are age 25-34. 46% are multicultural. Hispanics have long led in early adoption of mobile products and services.
In the U.S. in Q2, smartphone penetration increased to 70%. Roughly 93% of the devices sold now are smartphones. Both stats came from leading industry analyst Chetan Sharma.
Looking to learn how to on adapt to the changing mobile shopper? I recommend following Ryan Craver (@ryanmcraver) of Lord & Taylor/Hudson Bay.
“Everything is a screen” - do away with the term “mobile”, urges Rachel Pasqua (@rachelpasqua), Head of Mobility at MEC.
Headline: Wireless Charging Is One Step Closer To Being Reality. My take? This is taking as long as improvements to in-air Wi-Fi.
Price savings more than privacy was on the minds when smartphone users were asked about receiving offers in-store, eMarketer said.
We're more than midway through 2014 and we're still being asked "why mobile?" Really.
The first video uploaded to YouTube was an explanation of what’s cool about elephants, Pew said. As I saw on safari during my “Mobilized Marketing” book tour, lots of things are cool about these majestic animals. I loved the experience.
First locker rooms, now the field - the NFL will let teams use tablets on the sidelines during games.