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Notes From A Mobilized Marketer - The Free Amazon Phone Edition

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On reports that Amazon is looking into giving away its own branded smartphone with no contract required, I say it’s like mall operators chauffeuring customers to the store. And offering them beverages, food, and their individual shopping preferences at prices that are competitive if not the best. How the economics would play out for Amazon remains to be told or perhaps even worked out. But Amazon would do this to sell more stuff.

An Advertising Age headline asked Is Apple's New iPhone Last Rites For Mobile Payments? My answer is no. Apple would be accelerator for near field communications. The model will take many more years to play out.

My reaction to Microsoft buying Nokia - why not given its cash on hand and woeful share of market? But it would've meant more years ago when Nokia was consumer preferred. Many of us started with Nokia phones.

Despite the Nokia purchase, Microsoft is reportedly “keeping an eye on BlackBerry” for a possible acquisition. It would be for the technology, not to take out a “threat”.

Fourteen percent of women ages 25-49 access the Internet only through mobile, according to comScore. That number will grow in all demographics.

Smartphone penetration in the U.S. has topped 60 percent for the first time. And you still don’t have a mobile optimized web site? Remember that 44 percent of smartphone owners have used their mobile to find details about a retailer.

Adobe says that 80 percent of tablet use happens at home. I knew it was high, but that number is surprising.

An example of a brainstorm gone wrong? The introduction of the word apptimization.

The hysterical headlines about “make or break time” for Apple forget the fact that 77 percent of mobile traffic comes from Apple devices.

I still fail to see the value in a larger smartphone unless it serves as both a phone and tablet. I want nothing bigger than a current iPhone for carrying in a pocket.

 

Tagged with Amazon, Apple, iPhone, Microsoft, Nokia.

September 8, 2013 by Jeff Hasen.
  • September 8, 2013
  • Jeff Hasen
  • Amazon
  • Apple
  • iPhone
  • Microsoft
  • Nokia
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Notes From A Mobilized Marketer - The Marriage of TV and Mobile Edition

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Who expected this headline in 2013: Gannett Doubling Down on TV with Belo Purchase? It’s not your grandfolks' TV - mobile makes it interactive and more attractive to advertisers.

"Flat design" and "deglitzed" failed to make it to Apple’s iOS 7 intro. It was all about benefits, just as it should be.

Of course, designers and other pundits attempted to have the last word – and made up some new ones, including overhelveticated.

Google maps turn by turn for iPhone rocks – that’s not news but it can't be said enough.

How important is mobile to Nordstrom? The retailer says that for every $1 spent via mobile today, mobile will inspire $13 of in-store purchases – and $22 by 2016.

70 percent of sales organizations using tablets are already realizing a positive ROI, according to a study.

Facebook mobile ad revenue is expected to top $2 Billion this year.  It’s the subject of my Market Motive webinar this Tuesday.

In a related note, local mobile advertising is expected to double in 2013, according to Borrell.

If you have a bad mobile site, Google says that you'll soon have a SEO problem. Bravo.

Mobile wallets are about experiences, not payments, according to a MasterCard exec. I say that you build loyalty to fight commoditization.

One third of Americans own a tablet. And further growth could come through reported $99 #Android devices launching this year.

I was struck how Siri expectations were raised so high for iOS7. I’m definitely in the "show me" place on this one.

Nokia has a new television spot selling what it calls the best low-light camera. Is that key to a buying decision for more than a few? Doubtful.

I wonder how many used their mobile device to watch the CBS Sunday Morning piece on not being able to put your phone down.

A Forbes article asked Will Mobile Revolutionize Advertising--Or Kill It? I say that it’s neither. There are no absolutes. It will change it. Already has.

An Ogilvy executive is the latest to remark that we need to bring value to mobile users. That can't be said enough.

Another article I saw said that Mobile Isn't Just a Screen or Device, It's About Behavior. Yeah, but it’s about understanding behavior that leads to business results.

Tagged with television, tv, iphone, iOS 7, tablets, Nokia, Market Motive.

June 16, 2013 by Jeff Hasen.
  • June 16, 2013
  • Jeff Hasen
  • television
  • tv
  • iphone
  • iOS 7
  • tablets
  • Nokia
  • Market Motive
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Notes From A Mobilized Marketer - The "Free" Smartphone Edition

Forty-four percent have gotten a "free" smartphone in exchange for signing a contract, according to J.D. Power. What’s the play for the carriers and handset manufacturers? Subsidies drive adoption and increased spends on services.

Nearly 30% of emails are opened on a mobile device, according to a new report. That’s massive volume. Now the question is how many of those are mobile optimized?

I’m surprised that live blogging didn’t begin days before the iPhone 5 announcement. Then Ryan Seacrest and Joan Rivers can interview influencers entering the event on a red carpet.

If rumors are right, iPhone buyers will be saying "I want my LTE".

The only surprise in Amazon’s decision to give consumers an opt out on new Kindle Fire ads is that it took a reversal rather than was something that was stated in the new product introductory comments.

It turns out that the Nokia Lumia 920 image stabilization video was a “simulation” – what a way to start out on the right foot. It’s kinda like when what is positioned as real-time isn't real time. Bogus.

There was a major story about a company that is developing apps for as little as $20. Some have looked at this and called the work really mobile websites. Either way, this is supposed to be a winner for brands?

Samsung sold 20 million Galaxy S III devices in three months. By comparison, one forecast says 10 million iPhone 5s will be sold in the first week.

The Federal Communications Commission said that it is testing mobile carriers data speed claims. The best scenario is that we plainly are told what we have with comparisons.

Apple has reportedly failed in contract negotiations with cable companies around Apple TV. No one believes that this is the end of the story.

According to Pew, more than half of app users uninstalled or decided to not install an app due to concerns about personal info.

Nearly one third of cell owners have experienced a lost or stolen phone, especially young cell phone users (18 to 24), according to the same group.

Tagged with Amazon, Galaxy, LTE, Lumia, Nokia, Samsung, iphone, kindle fire, pew, smartphones.

September 11, 2012 by Jeff Hasen.
  • September 11, 2012
  • Jeff Hasen
  • Amazon
  • Galaxy
  • LTE
  • Lumia
  • Nokia
  • Samsung
  • iphone
  • kindle fire
  • pew
  • smartphones
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Notes From A Mobilized Marketer: The Confused Consumer Edition

Almost half of U.S. consumers think 4G LTE is unnecessary. Consumers don't know 4G from 9E.

One more: the average smartphone owner uses less than 2GB of data: NPD Group. Few know what that means and what they should buy.

Walmart spends $12 million a second on cashier wages. How much could it save if shoppers scanned and paid with a mobile app?

Headline: Fake iPhone 5 Available For Only $8. Me: lower we sink.

On the same road, a poll asks whether the iPhone 5 is ugly. What's ugly are posts of supposed pictures that are - or are not - the new device.

I hope that you enjoyed the weekend quiet before the blast that will be Smartphone September. New devices, unreal hype.

Twitter advertisers can target users by their interests. Despite what you see in my photo, I don't want eyelash enhancement offers.

51 percent think stormy weather affects cloud computing. Don't rain on their parade.

With the ISIS mobile payment service finally debuting 18 months later than first planned, wallet hysteria will pick up.

My take on the Mobile Marketing Association’s study saying that mobile should be 7% of the marketing spend rather than the current 1%? Helpful, but brands will determine this - how much and when.

Smartphone users view The Weather Channel app multiple times for "right now". Tablet owners view it less frequently and look more long term.

More than 50 percent of Hearst’s digital audience will access via mobile next year.

Two thirds of mobile devices shipped in 2016 will be smartphones. There is always a difference between shipped and bought.

Of course, it makes sense that Nokia will announce new mobile phones before the iPhone 5 announcement. It won't make a difference.

 

Tagged with 4G, ISIS, LTE, Nokia, apps, iphone, mobile wallet, smartphones, twitter.

September 2, 2012 by Jeff Hasen.
  • September 2, 2012
  • Jeff Hasen
  • 4G
  • ISIS
  • LTE
  • Nokia
  • apps
  • iphone
  • mobile wallet
  • smartphones
  • twitter
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Notes From A Mobilized Marketer: Hey, Pass The Pink Nail Polish

Nokia says its plan to sell pink nail polish to match the pink Lumia 900 is about "pampering". It's more about being a buzz generator – and it’s working.

During the Samsung trial, we learned that the iPhone was designed to better the "dumbed down" web experience out there on other mobile devices. I always thought that was the original aha – no more endless waiting for pages to load.

Yes, I opted in but six texts from the Obama campaign in fewer than 10 days is way too much. Imagine the flow in the fall.

It’s good to see that Mitt Romney will announce his VP running mate via mobile but app, rather than opt-in text messaging, reduces reach and opt-in potential.

HTC better hope that rumor that it will make a Facebook mobile phone is true. It forecasts a 23 percent revenue drop in the meantime.

Sixty percent iPad web traffic in the U.S. comes from the iPad 2. It shows that the third generation upgrades weren't enough for many to switch. I’m in that group.

Facebook’s impact on mobile is questioned every day. Consider over the last month, it has driven folks to the App Store & Google Play about 150 million times.

One more on the Facebook factor: 7,000 different mobile devices access Facebook every day.

Almost half of the Internet video NBC is serving this Olympics is going to mobile devices and tablets.

There is word of a "supersized" Samsung Galaxy Note. The phablet (I hate that word) gets phatter.

Nearly 1 in 4 Linkedin users accesses only via mobile. The company says that "monetization extends beyond advertising".

Pew says that spam is one of biggest frustrations with mobile devices. Have I just been lucky to not been hit with many?

We’re witnessing the marriage of mobile & house-hunting: a user of Zillow on mobile is three times more likely to contact an agent than a user on PC.

The headline says that the global smartphone market has stalled. The ramifications for marketers? Reconsider feature phone users.

Tagged with Apple, Google, HTC, LinkedIn, NBC, Nokia, Olympics, Samsung, Zillow, facebook, ipad, iphone, obama, romney.

August 5, 2012 by Jeff Hasen.
  • August 5, 2012
  • Jeff Hasen
  • Apple
  • Google
  • HTC
  • LinkedIn
  • NBC
  • Nokia
  • Olympics
  • Samsung
  • Zillow
  • facebook
  • ipad
  • iphone
  • obama
  • romney
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Notes From A Mobilized Marketer - "Grandma is Packing" Edition

Overheard on a flight - a grandma frantically searching, then finally finding her mobile phone. Her grandson then told her to stick it in a pocket. She said she would put it in her bra. True story.

Do you remember when the only option for reaching out was landline calls? Now 1.4 billion minutes are used on Skype every day.

More than 70 percent of seniors use the Internet every day. It is helping drive smartphone penetration.

Google’s Nexus tablet reportedly will be unveiled next week. Will consumers buy on brand alone? No.

Nokia’s 41 megapixel 808 PureView camera phone comes to the U.S. for an unlocked price of $700. That’s dollar per wrinkle for some headshots.

I find it curious that LG exits hot tablet industry, but continues to make refrigerators. But not your grandpa’s appliance. A Wired story talks about mobile users receiving texts when the fridge is out of beer.

The bullish sentiment for mobile video at the Mobile Marketing Forum contrasts with what some told me in Mobilized Marketing. In the U.S, we mostly commute with our cars, not mass transit. That’s an inhibitor for use, plus there are issues around carrier capacity and cost.

The Federal Communications Commission will review mobile phone radiation guidelines. There is no proof of danger. Beware of hysteria headlines.

Christina Aguilera is among the celebrities pushing a QR code campaign to boost voter registration of young people in 2012.

Sign of the apocalypse - Twitter airs first TV spot. Why? Easy. 46 percent of time spent with media involves TV – twice the second place finisher (Web).

Tagged with Nokia, mobile web, smartphones, tablets.

June 20, 2012 by Jeff Hasen.
  • June 20, 2012
  • Jeff Hasen
  • Nokia
  • mobile web
  • smartphones
  • tablets
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Notes From A Mobilized Marketer - The Yucky Bacteria Edition

Ninety-four percent of U.S. bills have bacteria on them, MasterCard reports. Is that enough to move people to use a mobile wallet? Do you think our phones are pristine? Mine isn’t.

Speaking of the wallet, marketers, if you say that the mobile wallet will completely replace cash, your credibility will be lost. Nothing is absolute and this transformation will take years, maybe decades.

Enabling small business to accept payment via mobile is not exclusive to Square, but it may soon have a $4 billion valuation. Coincidentally, the company is processing $4 billion transactions annually.

Ads for viewing singles nearby and for attorneys in area were back to back on my iPhone. I view them as one message to me – sent by my wife.

Travel & Leisure named Seattle the top hipster despite fact that I live there.

We can waste time reading pure conjecture. Case in point: I bypassed three straight stories with headlines saying a company "may" do something. Nudge me when they do.

Apple has lost $56.5 billion in market value in two weeks. That's roughly an eBay, by market cap, according to the Wall Street Journal.

Nokia shared a video taken with its 41-megapixel Nokia 808 PureView. That's the one that won't be available in the States. Are we supposed to think other Nokia products are as innovative? We don’t.

Oh, how the world has changed. National Geographic is covering an Everest expedition on Instagram.

Did you see the story that said cellphone that sees through walls is closer to reality? Ignore the piece. It's a shiny object that won't move your business.

T-Mobile is bringing mobile security to users. The problem is that the issue is not a factor in buying.

Do you think Samsung calling iPhone users "sheep" in ads will get us to switch? I don't think so, either.

Tagged with Nokia, Samsung, Square, T-Mobile, iphone, mobile wallet.

April 23, 2012 by Jeff Hasen.
  • April 23, 2012
  • Jeff Hasen
  • Nokia
  • Samsung
  • Square
  • T-Mobile
  • iphone
  • mobile wallet
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Notes From A Mobilized Marketer - The Dream Edition

A psychologist has created an iPhone app that can manipulate dreams. No, not those kind of dreams. More like the ones where you are walking in the woods. Yeah, I’ll pass, too.

New York City is transforming old phone booths into ‘smart screens’. Kids, they were places to make calls. Oh, you need the definition of a call?

Blackberry 7 is rated the most secure mobile operating system. RIM’s problem is that security is not even a small driver when consumers purchase.

Everyone wants in on the Instagram talk. Mitt Romney talked up Instagram and innovation less than a week after someone signed him up for the service.

Nokia cut its financial guidance due to "competitive industry dynamics”. Was competition unexpected?

Meanwhile, Nokia identified a Lumia 900 software glitch, then offered a fix and $100 credit. It is due to a memory issue. My question - will consumers remember at the point of purchase?

According to an analyst, Best Buy's mobile business brings one third of the profits but accounts for less than 10 percent of the overall square footage in retail stores.

Wireless device charging is coming to some Chryslers. Will they prevent all those coffee spills that come when we fiddle with plugs?

It isn't the size but cost that may doom Toshiba's 13-inch tablet. It is $650 at the low end. Consumers will buy this why?

AT&T has rethought its Rethink Possible tagline. It has evolved to “It's what you do with what we do”. Makes sense because mobile is personal.

Some predict apps will lose favor as the mobile web advances with HTML5. But Juniper sees twice as any app downloads by 2016.

American Idol gets lots of credit for the use of text messaging. Will it do the same for Shazam? Of course, Shazam was part of the Super Bowl telecast, but you may have been in the guacamole at the time.

Tagged with AT&T, American Idol, BlackBerry, Nokia, best buy , iphone, tablets.

April 11, 2012 by Jeff Hasen.
  • April 11, 2012
  • Jeff Hasen
  • AT&T
  • American Idol
  • BlackBerry
  • Nokia
  • best buy
  • iphone
  • tablets
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Notes From A Mobilized Marketer - The Google Glasses Edition

I’m vain enough to wait for augmented reality contact lenses. I say no to Google glasses.

The Masters switched to a free iPad app this year. Surprising given the organizers live in another age on so many issues.

There are enough mixed reviews of the Nokia Lumia 900 that we'll have to see for ourselves. So much is riding on it for Nokia and Microsoft.

Nokia’s 41-megapixel camera has come to America, but you can't buy one. It’s ironic that the company’s show-stopping innovation can't be marketed.

You now can take a picture of junk mail with PaperKarma and an app unsubscribes you. I love mobile.

Shazam says its gets more activity during live TV than Facebook and Twitter. It attributes it to the availability of "bonus content". Isn’t that what we get from our social networks? Or should?

"Listening, invention and personalization" are essential to Amazon's mobile strategy, according to the company. It’s essential for everyone else, too.

On the first day of availability, there were 2,000 downloads a minute for Instagram for Android. Want another wow? Overall, there are 30 million users uploading more than five million photos each day.

Thirty-four percent of surveyed high school seniors own an iPhone, double the percentage of year ago, according to Piper Jaffrey. Even more intend to buy. Some believe the device isn't cool enough for teens. It’s time to rethink that. Also, the implications for other manufacturers are obvious.

Seventy-one percent of iPhone users employ Wi-Fi versus 32 percent for Android owners, comScore reports. The disparity supposedly had to do with overseas data plans that limit Android connections that way.

The only saving grace about the absurd speculation on the iPhone 5 is that it takes attention away from next iPad.

Save May 15 for the next Mobile Mixer, hosted by Hipcricket in our Kirkland, WA, offices. We’ll be talking about the learnings from my Mobilized Marketing book.

I’m amused that every mobile wallet announcement is judged as end-all or not. This is a long-term play, 4-6 years for the tipping point, according to American Express.

Tagged with Google, Google glasses, Microsoft, Nokia, ipad, iphone.

April 4, 2012 by Jeff Hasen.
  • April 4, 2012
  • Jeff Hasen
  • Google
  • Google glasses
  • Microsoft
  • Nokia
  • ipad
  • iphone
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Introducing Notes From A Mobilized Marketer

Back when I was a sports writer, I loved writing a column called Notes On A Scorecard. It was a somewhat mad dash around the sports world with some news and a lot of opinion. It’s time to kick that off here with the first in a series called Notes From A Mobilized Marketer.

Apple’s 25 billion app store downloads have brought $4 billion to developers. It’s interesting to know that Apple didn't introduce the app concept -- others did as far back as 10 years ago.

More than the number of downloads, I want to know how many apps are used and how often. Activity is lower than you think. I’ll post further on this and discuss the ramifications for marketers.

Approximately 69 percent of China's one billion mobile subscribers access the Web through their phones on a regular basis. China is the largest mobile market in the world. 

Lost in the discussion about smartphone adoption is the fact that more than 150 million in United States still have feature phones. We need to market to them, too.

Judging by the weekend crowd around the iPads in the Apple store, people either don't know about the impending iPad 3 or don't care to wait. Speaking of which, we’re one day closer to the start of iPad 4 rumors. It makes me want to pull the covers over my head.

If Apple was the first to announce 41 megapixels in a smartphone (like Nokia did), do you think folks would stand on chairs and applaud? I do. There is more on Nokia’s accomplishment in my latest MobileGroove column. http://www.mobilegroove.com/mwc-can-facebook-twitter-crack-the-code-on-releva...

Sprint reportedly will have 10 handsets with Google Wallet in 2012 bit.ly/xrKoMq. There is significant wallet discussion in my upcoming Mobilized Marketing book.

Google's supposed Siri-like offering is named "assistant" and being positioned as a "do engine" tcrn.ch/yMJDe9. I’m not a big Siri user. It's more of a gimmick. Do you use it?

I think more will buy photoshop tools if the world moves to 41-megapixel smartphones. Tools and eyelash enhancement services.

I feel the idea of the Air Force spending $9 million on iPads to replace flight manuals will be dissed by politicians. It doesn't matter that it makes sense.

Facebook and Twitter will accelerate mobile advertising's growth unless they screw it up – I discuss that as well in my MobileGroove column. http://www.mobilegroove.com/mwc-can-facebook-twitter-crack-the-code-on-releva...

Registration is open for the free webinar I'm doing May 3 with the Mobile Marketing Association on my new Mobilized Marketing book. bit.ly/A7GoXp. The official book launch is two days earlier but electronic versions will likely be available sooner.

Apple is imposing its will to set price and content for its coming TV subscription service, according to a report read.bi/y4jdgD me: Am I shocked? No.

Frustrated by others' efforts, Walmart and Target reportedly are in a new group chasing mobile payments. bit.ly/yJrhrs This will be a long race and there will be more than one winner.

It's early to gauge ROI, but Samsung has sold two million Note smartphone tablet hybrids (please don’t call them phablets) after its $10 million Super Bowl campaign. bit.ly/AtJMiH

Apple was named Fortune's most admired company on the same day that Verizon won the J.D. Power customer service award. I’m curious to know which has more sway with consumers.

Eight percent of cellphone owners don't know if their device is a smartphone, according to Pew. Should we call them dumb users?

Tagged with Apple, Google, Mobilized Marketing, Nokia, facebook, twitter.

March 4, 2012 by Jeff Hasen.
  • March 4, 2012
  • Jeff Hasen
  • Apple
  • Google
  • Mobilized Marketing
  • Nokia
  • facebook
  • twitter
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Picture This - A 41-Megapixel Cameraphone

If a picture is worth 1,000 words, how many should be in a blog post about a picture taken with a 41-megapixel cameraphone?

Early today United States time, Nokia showed the world the 808 PureView phone, one that reportedly has been in development for five years. To put the 41 megapixel total into context, the iPhone 4S has 8 megapixels and is considered state of the art – or was considered a breakthrough product until this week.

Is there a market for such an advanced cameraphone? Who knows? This technology was beyond the realm of imagination before it was introduced in Barcelona at the Mobile World Congress.

It’s easier to answer the question of whether mobile device owners want to employ their devices for picture taking.

Global mobile guru Tomi Ahonen says that 4.2 billion cameraphones are in use – or three times the number of television sets being watched and 3.5 times the number of PCs of any kind being booted up.

As Ina Fried wrote on allthingsd.com http://allthingsd.com/20120227/the-inside-story-of-nokias-41-megapixel-camera..., “Part of the challenge now will be explaining to the consumer why anyone needs that many megapixels.”

Fried reported that a sharp image remains after a user zooms in three or four times.

No retail price was given by Nokia and the 800 PureView isn’t immediately coming to the United States.

But rather than focus on the unknown, I’m marveling at Nokia for giving us a clear view of what is possible.

Tagged with Nokia, cameraphone, iphone.

February 27, 2012 by Jeff Hasen.
  • February 27, 2012
  • Jeff Hasen
  • Nokia
  • cameraphone
  • iphone
  • 1 Comment
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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