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Notes From A Mobilized Marketer - The Picture-Taking Edition

Instagram has surpassed Twitter in daily active mobile users in the U.S. That makes sense. More take pictures than tweet. By far.

I tried to buy an iPhone 5 online at 10 p.m. That’s supposedly the best way to get one for pickup next day. I hesitated because of the rather distant store location offered, then it was sold out.

As the holiday shopping season nears, how much pressure is there to not only introduce mobile phones and tablets, but have ample supply? Tons.

Further, will those like me frustrated by iPhone 5 supply issues give Apple rope if it can't fulfill iPad mini wants?

Two thirds of digital views of the New York Times come on mobile phones rather than tablets or computers. That surprises me.

A quarter of all Americans say they have ever downloaded a news app to their cell phone, tablet, or other mobile device, according to Pew.

Poor Ultrabook sales are blamed on high pricing and confusing marketing. There is no clear definition even for those of us who should know.

Roughly 30 million US adults don't own a mobile phone, according to the Wall Street Journal. The reason for many is cost, not a desire to remain unconnected.

Only in Vegas - what did you do since I saw you two hours ago, I asked a woman who came to my Digital World Expo mobile workshop? Drank, she said. "I'm in advertising". Plus, she needed to listen to me.

Is Google coming with a $99 Nexus tablet, initiating a price war vs. the iPad mini. We've had cheap tablets before – but not good ones.

From a gentleman I met on a plane who was carrying an iPhone 5 --- The plug-in for headset is on bottom and he has to place device upside down in car. "Steve (Jobs) would never have allowed it," he said. I think he’s right.

Sixty-five percent of tweets are thoughts without links. I’ve long thought that the value is in insights, not us trying to be RSS feeds.

Sixteen percent of eBay’s revenue this year will be from mobile, 2X over last year. Of course, much of it will come between now and the holidays. The average transaction is between $30 and $45.

 

Tagged with Apple, Google, eBay, instagram, ipad, iphone, nexus 7, pew, twitter.

October 2, 2012 by Jeff Hasen.
  • October 2, 2012
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