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Jeff Hasen

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Notes From A Mobilized Marketer - Saluting The French Fry Edition

McDonalds was added to Apple’s Passbook but you can only purchase in France. Is this to honor the French fry?

Speaking of calories, here’s the obesity problem as seen through offers - why do I need to buy SIX cupcakes?

Did you hear that digital tipping coming to Starbucks apps next year? Better latte than never. Sorry.

It takes 41 cents a year to charge an iPhone? Imagine if the battery was what we need it to be.

61 percent of Facebook femaie members engage mostly on mobile, 10 percent more than men – report. They polled 15-25 year olds. Representative?

I’m dizzied by conflicting Foxconn accounts.  Did workers get three times pay to work on a holiday to produce iPhone 5s? Or is it true that "quality control inspectors fell into to conflicts with workers and were beat up multiple times by workers"?

According to industry guru Tomi Ahonen, the mobile handset market 2012 is $250 bilion. There will be 1.75B new handsets sold with an average price of $143. 41 percent will be smartphones.

Headline: The Only 7 Tablets To Buy. Me: are there really seven deserving choices?

Ironically I was on a Macbook Air at 35,000 feet a year ago when I heard about the death of Steve Jobs. How far we've come in tech.

There was news that HP CEO confirms no new smartphones coming in 2013. Who will notice? Or care?

Facebook “Goes Old-School With Metphor Ad”. Seems like I'm in minority – I, ummm, like. A lot. But the spot won't monetize its business.

A report says that the percentage of shopping sessions that convert to purchase falls more than 75 percent without a mobile optimized shopping and purchasing experience. Makes sense – beyond price and availability, it’s about ease and convenience.

People have 70 apps on average on their smartphone; but use less than 12, according to SAP. That is consistent with other accounts.

34 percent who watched Olympics on mobile device were 50 years old or over. You still think it's only a young person's device?

25 percent of American adults own tablet computers as of August 2012, according to Pew. That shows phenomenal growth in a category that wasn't around all that long ago.

Tagged with Apple, Mac, Olympics, Starbucks, facebook, foxconn, iphone, passbook, smartphones, tablets.

October 7, 2012 by Jeff Hasen.
  • October 7, 2012
  • Jeff Hasen
  • Apple
  • Mac
  • Olympics
  • Starbucks
  • facebook
  • foxconn
  • iphone
  • passbook
  • smartphones
  • tablets
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Jeff Hasen

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