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Notes From A Mobilized Marketer - The "Items May Appear Larger" Edition

A study says augmented reality apps will generate $300 million in 2013. Put on special glasses and it will look like $300 billion.

Unable to deliver iPhone 5s to satisfy demand, word comes that Foxconn may build 130-inch Ultra HDTV panels. Rest assured fewer will want them.

I will remember 2012 as year Twitter became my number one news source. You?

47 percent of 18-34 year old smartphone owners have reportedly clicked on a mobile ad in the past three months. How many have “fat fingers” causing unintentional clicks?

It’s $60 for TomTom's new North America Android app - cheaper than a standalone unit, pricier than Google Maps.

There were 66.8 million viewers for at least a minute of TV election coverage between 8 and 11pm. It was 71.5 million in '08. I expected a bigger dropoff.

Meanwhile, Mitt Romney's "victory" speech was written on an iPad. Was it autocorrect or the nation that changed it to a concession? Or both.

The tablet market is now nearly 32 percent the size of the traditional PC market. It happened in LTE speed, so to speak.

"It's gonna be raining tablets," said AT&T’s CEO on shared data plan growth. To me, it’s first about consumers understanding usage, then making decisions.

Nearly 40 percent of U.S. mobile users accessed social media networks on their device in Q3, according to comScore.

We're in a smartphone frenzy, but feature phones have 80 percent share worldwide, according to new stats from Mary Meeker.

If history of inaccuracy is a guide, Siri will sell you tickets to the wrong movie through the Fandango tie-in.

An analyst said that Facebook will "disappear" in 5-8 years. The better bet is that analyst will vanish.

A headline asked, “Who Will Be Disrupted By The Rise Of Mobile?” The better question is who won't be?

Tagged with AT&T, Mary Meeker, Siri, TomTom, augmented reality, facebook, foxconn, iphone, romney, smartphones, tablets, twitter.

November 10, 2012 by Jeff Hasen.
  • November 10, 2012
  • Jeff Hasen
  • AT&T
  • Mary Meeker
  • Siri
  • TomTom
  • augmented reality
  • facebook
  • foxconn
  • iphone
  • romney
  • smartphones
  • tablets
  • twitter
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Notes From A Mobilized Marketer - Saluting The French Fry Edition

McDonalds was added to Apple’s Passbook but you can only purchase in France. Is this to honor the French fry?

Speaking of calories, here’s the obesity problem as seen through offers - why do I need to buy SIX cupcakes?

Did you hear that digital tipping coming to Starbucks apps next year? Better latte than never. Sorry.

It takes 41 cents a year to charge an iPhone? Imagine if the battery was what we need it to be.

61 percent of Facebook femaie members engage mostly on mobile, 10 percent more than men – report. They polled 15-25 year olds. Representative?

I’m dizzied by conflicting Foxconn accounts.  Did workers get three times pay to work on a holiday to produce iPhone 5s? Or is it true that "quality control inspectors fell into to conflicts with workers and were beat up multiple times by workers"?

According to industry guru Tomi Ahonen, the mobile handset market 2012 is $250 bilion. There will be 1.75B new handsets sold with an average price of $143. 41 percent will be smartphones.

Headline: The Only 7 Tablets To Buy. Me: are there really seven deserving choices?

Ironically I was on a Macbook Air at 35,000 feet a year ago when I heard about the death of Steve Jobs. How far we've come in tech.

There was news that HP CEO confirms no new smartphones coming in 2013. Who will notice? Or care?

Facebook “Goes Old-School With Metphor Ad”. Seems like I'm in minority – I, ummm, like. A lot. But the spot won't monetize its business.

A report says that the percentage of shopping sessions that convert to purchase falls more than 75 percent without a mobile optimized shopping and purchasing experience. Makes sense – beyond price and availability, it’s about ease and convenience.

People have 70 apps on average on their smartphone; but use less than 12, according to SAP. That is consistent with other accounts.

34 percent who watched Olympics on mobile device were 50 years old or over. You still think it's only a young person's device?

25 percent of American adults own tablet computers as of August 2012, according to Pew. That shows phenomenal growth in a category that wasn't around all that long ago.

Tagged with Apple, Mac, Olympics, Starbucks, facebook, foxconn, iphone, passbook, smartphones, tablets.

October 7, 2012 by Jeff Hasen.
  • October 7, 2012
  • Jeff Hasen
  • Apple
  • Mac
  • Olympics
  • Starbucks
  • facebook
  • foxconn
  • iphone
  • passbook
  • smartphones
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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