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Notes From A Mobilized Marketer - The "Items May Appear Larger" Edition

A study says augmented reality apps will generate $300 million in 2013. Put on special glasses and it will look like $300 billion.

Unable to deliver iPhone 5s to satisfy demand, word comes that Foxconn may build 130-inch Ultra HDTV panels. Rest assured fewer will want them.

I will remember 2012 as year Twitter became my number one news source. You?

47 percent of 18-34 year old smartphone owners have reportedly clicked on a mobile ad in the past three months. How many have “fat fingers” causing unintentional clicks?

It’s $60 for TomTom's new North America Android app - cheaper than a standalone unit, pricier than Google Maps.

There were 66.8 million viewers for at least a minute of TV election coverage between 8 and 11pm. It was 71.5 million in '08. I expected a bigger dropoff.

Meanwhile, Mitt Romney's "victory" speech was written on an iPad. Was it autocorrect or the nation that changed it to a concession? Or both.

The tablet market is now nearly 32 percent the size of the traditional PC market. It happened in LTE speed, so to speak.

"It's gonna be raining tablets," said AT&T’s CEO on shared data plan growth. To me, it’s first about consumers understanding usage, then making decisions.

Nearly 40 percent of U.S. mobile users accessed social media networks on their device in Q3, according to comScore.

We're in a smartphone frenzy, but feature phones have 80 percent share worldwide, according to new stats from Mary Meeker.

If history of inaccuracy is a guide, Siri will sell you tickets to the wrong movie through the Fandango tie-in.

An analyst said that Facebook will "disappear" in 5-8 years. The better bet is that analyst will vanish.

A headline asked, “Who Will Be Disrupted By The Rise Of Mobile?” The better question is who won't be?

Tagged with AT&T, Mary Meeker, Siri, TomTom, augmented reality, facebook, foxconn, iphone, romney, smartphones, tablets, twitter.

November 10, 2012 by Jeff Hasen.
  • November 10, 2012
  • Jeff Hasen
  • AT&T
  • Mary Meeker
  • Siri
  • TomTom
  • augmented reality
  • facebook
  • foxconn
  • iphone
  • romney
  • smartphones
  • tablets
  • twitter
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Jeff Hasen

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