Is there reason to believe that mobile subscribers are open to advertising? Is an ad on one's most personal device a "Moments of Trust" no-no? Would anyone not only respond to an ad but buy something after viewing it?
Two new studies may surprise you. See what consumers told Nielsen and the Mobile Marketing Association here in my new iMedia Connection blog post.
Jeff Hasen
Mobile CMO and Author
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RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM -
The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
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RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
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RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600