Is the Consumer More In Control on Mobile Than Online?

With news that advertisers are choosing to give consumers more control over the online behavioral advertising they receive, it’s timely to review whether mobile approaches subscribers differently. First off, in case you missed it, building on the Self-Regulatory Principles for Online Behavioral Advertising released in July 2009, the nation's largest media and marketing associations announced this week that they are trying to put the genie back in the bottle when it comes to online marketing Mobile actually never gave the genie the chance to see the light of day. You can read my iMedia Connection blog post on the subject here