The Coolest Thing In Mobile

My friend and one of the smartest marketers I know, Mario Schulzke, asked me to be a regular contributor to his outstanding IdeaMensch site For those out of the know, IdeaMench is a community of people who, in Mario’s words, do ideas rather than talk about them.

I'm honored.

My first piece ran today on what I believe is the coolest thing in mobile today – a 15.4 percent lead generation rate garnered by Ford and its dealers.

You can read it here