In this space and others, I’ve harpooned those who determine level of customer service by a Klout score. In my recent 140 Characters Conference Moments of Trust presentation /jeffhasen/video-of-my-140-characters-conference-talk-on, I saluted a restaurant that provided stellar service after making an error in food preparation -- not because the patrons had social influence.
In today’s New York Times http://www.nytimes.com/2011/06/26/sunday-review/26rosenbloom.html?_r=1, it was reported that more than 2,500 companies are using Klout’s data.
According to the Times, last week, Klout revealed that Audi would begin offering promotions to Facebook users based on their Klout score. Last year, Virgin America used the company to offer highly rated influencers in Toronto free round-trip flights to San Francisco or Los Angeles. In Las Vegas, the Palms Hotel and Casino is using Klout data to give highly rated guests an upgrade or tickets to Cirque du Soleil.
Am I the only one outraged by companies failing to commit to top customer service for all?