There was such gold in Seth Godin’s three-hour workshop in Seattle that there is blog post material for weeks.
Let’s start with Seth’s view on mobile as it relates to marketing. Not surprisingly, he zeros in on the one-to-one, permission-based relationship model.
“With mobile, advertisers are trying for the masses,” he said in response to my question. “But it’s really about what I (as an individual) want. We need to have advertisers see how talking to 20 people or even just one person matters. We’re not there yet.”