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Notes From A Mobilized Marketer - Selfies and the Long Arm of the Law

To “hide” a selfie stick, an author named Mansoon purportedly bought two prop hands on Amazon, modified them and his clothes, and went into the world with the most ridiculously-looking selfie enabler that you will find. Since selfies are illegal in London, South Korea and elsewhere, I wonder if Mansoon will escape the long arm of the law.

Brands spend $3.04 to drive a single download of their mobile app; consumers use 70% of their downloaded apps once if ever, per Forrester.

Today, 90% of young adults use social media, compared with 12% in 2005.

Tweet from Fast Company: “In honor of #WorldToiletDay, how the most successful people poop at work: http://buff.ly/1MEGBKP”. I read that as how many people successfully poop at work.

eMarketer says that businesspeople are looking for short bursts of info on smartphones they need right then. Me – businesspeople or all people?

38% of job-seekers using smartphones had trouble entering a large amount of text on applications: Pew.

Also, 47% of people who used a smartphone in a job search accessed content that didn't display properly. Hello. It's 2015. A web site optimized for mobile is a must.

The YouTube Kids app hit 10 million downloads and expanded overseas.

Selling smartphone data that connects consumer demographics with locations will be a $79 billion business by 2020, according to Accenture.

850 apps are downloaded ever second from Apple’s App Store.

Dunkin Donuts has introduced mobile ordering.

The stat is a bit old but telling even today -- four apps in Google’s Play Store had been downloaded between 1 billion and 5 billion times as of September 2014 — Google Maps, Gmail, Google Play Services and YouTube, according to Pew. All four of these apps, however, are required downloads for all Android devices.

Seven apps — Facebook, Google Play Books, Google+, Google Search, Google Text-to-Speech, Google Street View and WhatsApp — had been installed between 500 million and 1 billion times. All were required downloads except for Facebook and What’sApp.

Tagged with selfie stick, Facebook, WhatsApp, Google, Pew.

November 22, 2015 by Jeff Hasen.
  • November 22, 2015
  • Jeff Hasen
  • selfie stick
  • Facebook
  • WhatsApp
  • Google
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Notes From A Mobilized Marketer - By Using Meerkat, Politicians Show They Can Live and Learn

Maybe politicians can live and learn. As you may know, Republicans have been slow to use mobile to engage constituents and to raise funds, not to mention post tweets (22 approvals were reportedly needed before a Mitt Romney campaign tweet could go live in 2012). 

So it’s notable that early GOP presidential hopefuls, including Jeb Bush, are using the new video app Meerkat. Meanwhile, Ted Cruz is using SMS to mobilize voters and raise funds.

Apple Store employees are reportedly being trained to give fashion advice for the Apple Watch launch. I guess that we’ll hear things like, “Wear lots of blue with a big logo on your shirt.”

WhatsApp messages sent every day now exceeds the number of standard texts.

Home Depot’s mobile app helps customers find 35,000 SKUs when visiting a store. Lowe’s has a similar program.

In the U.S., TNS projects 28% will use mobile to buy online in 2015, up from 22% in 2014.

Advertisers will spend $3 billion in the U.S. this year trying to get you to install mobile apps, per eMarketer.

Only half of app makers spend any money on security: IBM.

New York Giants coach Tom Coughlin has an iPhone but only knows how to text. "I don't trust the lady in GPS. Don't trust her."

75% of traffic for Pinterest comes from mobile: eMarketer.

In 2002, no one sent videos/photos via text message in America. In 2013, more than 10 billion were exchanged monthly: CTIA.

App Yik Yak has built geofences around 100,000 high schools in the United States to clamp down on cyber-bullying.

85% of the world's transactions are still made with cash: MasterCard.

A network of Bluetooth beacons will soon guide the blind through the London Underground: Wired.

HTC will give you a new One M9 smartphone if your M9 cracks or falls into the can.

Mobile video is 6.5X more effective than mobile display, per new research from the Mobile Marketing Association.

Tagged with Jeb Bush, Mitt Romney, Meerkat, Ted Cruz, WhatsApp, Lowe's, Home Depot.

March 29, 2015 by Jeff Hasen.
  • March 29, 2015
  • Jeff Hasen
  • Jeb Bush
  • Mitt Romney
  • Meerkat
  • Ted Cruz
  • WhatsApp
  • Lowe's
  • Home Depot
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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