Notes From A Mobilized Marketer - Taking A Selfie Can Lead To Death. And That's No Bull.

A man died after being gored by a bull in Spain while taking a selfie. The Mirror reported that Spaniard David González Lopez, 32, had his back to the bulls while trying to record the run. He did not see the one that attacked him until it was too late.

“It’s a tragic and stupid death,” Mayoress Elena Fernandez told the newspaper.

Periscope reports that it has 10 million users and the equivalent of 40 years of video is watched each day.

Every minute, Americans exchange 3.6 million text messages and send and receive more than 289,000 photos and videos via MMS, per CTIA.

I disagree with headline saying The Further of Consumer Marketing Is Personal. It's actually the present. Anything less today falls short.

88% of teens say people share too much about themselves online, according to Pew.

Instagram mobile ad revenues will reach $2.81 billion worldwide in 2017, eMarketer forecasts.

Samsung Pay will launch in the U.S. on Sept. 28. Also, Rite Aid reversed course and said that it has begun accepting Apple Pay and Google Wallet. The significance? Something short of cash being gone by the following Tuesday.

Is phygical the worst buzzword I've heard recently? Appsolutely.

On Twitter, I was added to an applewatchlovers list. I wouldn't describe myself that way even under most broad term possible.

I have a record of zero success getting usable walking directions via Apple Watch. The latest was last week in Virginia --it turns out that I needed to take a 5-minute walk. Apple Watch told me it would take 90 minutes.

HTC has cut 15 percent of jobs due to dwindling sales.

Android user loyalty has surpassed the iPhone: Consumer Intelligence Research Partners.

Notes From A Mobilized Marketer - It Isn't The Young That Value The Smartphone The Most

To those who still claim that there is still a technology divide among generations, I offer this: the older you are, the more that you value the smartphone, according to a new Pew Research Center survey.

82% of the 65+ crowd say that their device gives them “freedom”.  The same percentage consider mobile a connector rather than a distraction. That's primarily because the devices are intuitive.

Conversely, 36% of 18-29 year olds say the smartphone is a leash and 37% call it a distraction.

Six ducklings that fell down a storm drain were lured out by a firefighter using the duck call ringtone on his iPhone.

Meerkat has introduced its app for Android, temporarily giving it a difference-maker over Twitter’s Periscope.

Meanwhile, the use of these apps is being limited by sports leagues and associations. The latest? The PGA Tour revoked a reporter’s credentials for using Periscope.

There are more mobile-only Internet users than desktop PC-only users in the U.S., per CTIA.

My new on-demand mobile foundations course is now available via Market Motive. There is actionable discussion to drive ROI.

20% more Americans use PINs/passwords to protect data on smartphones and tablets in 2015 vs. 2012, CTIA says. What stops the others?

Secret, a $100 million social app, closed but the co-founders made off with $6 million and a Ferrari. Evidently, they spent no money on a PR strategy.

Nearly half of Fortune 500 websites aren't mobile-friendly by Google's standards, according to Merkle.

Last quarter, Apple sold an average of 8 iPhones per second, 24 hours a day, for 90 straight days.

Starbucks says that its mobile transactions top 8 million weekly.

An Apple Watch fitness app from a deodorant company doesn't pass my sniff test.

39 of the top 50 news sites get most of their web traffic from mobile: Pew.

Notes From A Mobilized Marketer - Now We Need To View Minutiae Via Live Video Apps?

I’ve long asked why we need to know via Facebook minutiae like a school bus caused a delay in someone's commute. Now we're supposed to watch live video of it on Meerkat or Periscope?

In a related note, 85% of mobile sharing happens on Facebook, per ShareThis.

I’m a couple of weeks away from saying that I was so unconnected before Apple Watch. Well, not exactly.

According to Nielsen, 146 million watched video on the Internet, and 164 million people used an app/web on a smartphone in the fourth quarter of 2014.

An unwanted promoted tweet says "goodbye to clutter". What irony.

Mobile devices generate 25% of all digital travel transactions in the U.S., Criteo says.

Drexel University has installed an iPad rental vending machine for students, library card holders.

Slightly over a third of smartphone buyers in the past three months were first-timers, Kantar reports.

The activity that more smartphone users do than any other? Apps? No. Web? No. Picture taking? No. Text message? You got it, per Pew.

61% of ESPN’s visitors are mobile only. There will be tons on the ramifications of this for marketers in my upcoming book, The Art of Mobile Persuasion. 

The New York Times will publish “one-sentence stories” on Apple Watch.

To those who readily lead with mobile first, advertisers spent $1.13 billion on TV ads during March Madness.

Only 27% of marketers have bought mobile ads programmatically: IAB.

An eMarketer report estimates that global mobile ad spending will rise to $100 billion by 2016, a 400% increase from 2013.

For every $1 spent on the mobile web, $3 is spent via apps.

I appreciate the Facebook-suggested post from seniorpeoplemeet.com. She needs a boyfriend. I need better targeting.