SMS Saves Money If Not Lives

One Kaiser Permanente clinic in California says it has saved more than $275,000 by sending appointment reminders via SMS. While no demographic breakdown was given, it is believed that the patients ranged widely in age, providing further proof that texting is more than a young person’s activity. In other Moments of Trust involving mobile, a Mobile Marketing Forum workshop recently learned from Alcatel-Lucent that the most effective way to build permission-based databases is to offer transparency, bring value, and build scale before you think of monetization. These items and others are in my new iMedia Connection blog post