Last month, I wrote how AAA broke our trust by having rental cars reserved on its sites fulfilled by something called PAY FOR IT NOW AND SAVE http://momentsoftrust.com/internet-insecurity-invasion-of-the-bad-guys/. If you recall, my first rental experience came on a week that my office computer was overtaken by spyware. It turns out that rental went without a hitch – low rate, my reservation was there, and my credit card was not fraudulently used. So yesterday I booked another car. And the confirmation came from AAA Washington – which is what I expected the first time. In Moments of Trust, do brands have a second chance to make a first impression?