Should a Brand Reach The Same Consumer Via Mobile and Email?

How much is too much? On first pass, one might think that sending an email and a mobile message to an opted-in consumer is pushing it. In some cases that is true, but there are many times when someone will welcome the one-two. Mobile is ideal for sending short messages, often via text, with an offer or small piece of information. Email provides an ability to add graphics and many more details that a consumer might want to read when he or she has more time. Think about an airline that might send an opted-in subcriber news of a fare sale via mobile, then follow it up with an email with more on the destination. If you missed my webinar the other day on this topic, you can review it here