One of my favorite books in recent years is The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World http://www.amazon.com/Demand-Brand-Digital-Marketing-Everywhere/dp/081441572.
Rick Mathieson is as savvy as they come about how brands need to evolve.
Rick invited me recently to speak on a mobile roundtable with Julie Fajgenbaum, vice president of brand marketing and social media for American Express, and Adam Broitman, CEO of digital ad agency Circ.us.
There are several installments posted on Rick’s site including this one where I discuss the “coolest” thing in mobile these days – Ford’s 15.4 percent lead generation program that adds mobile to the automakers’ ample marketing spend.
