For Travelers, Mobile Is As Commonplace as Toothpaste

Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented.

According to new data from Boingo Wireless, a leading provider of software and services worldwide, smartphones and tablets passed laptops as the most widely carried Wi-Fi device in airports, reaching 58.9 percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year. The study draws from data across Boingo’s managed network of 60 airports and aggregated network of hundreds of thousands of hotspots worldwide.

There are ample opportunities for marketers to reach these folks. In my latest MobileGroove column, I discuss Blue Moon’s efforts and more.