Mobile Marketer asked me what I thought about Starwood Hotels and Resorts enabling its preferred guests to upload their member card to the Passbook application for the iPhone’s iOS 6 for instant access to account information and reservations at all nine of its brands including the St. Regis and The Luxury Collection.
Here’s part of the interview:
“While it is undeniably the early days for mobile wallets, Starwood is wisely giving its customers choice on how to quickly and easily access available points, statuses and more. Some guests will want to use Passbook to pay,” he said. “Others may just want to get to their information fast.
“Given the fact that the affluent over-index when it comes to the use of iPhones and iPads, going the Passbook route makes sense for Starwood.”
My other comments are in the full article http://www.luxurydaily.com/starwood-taps-passbook-for-mobile-member-benefits/