Mobile Subscribers To Brands: Can You Hear Me Now?

Brands are still not fully taking advantage of consumers’ willingness to participate in mobile marketing, specifically in loyalty clubs, according to Hipcricket's third annual survey The survey found that 35 percent consumers are interested in joining mobile loyalty clubs. However, despite this interest, 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device. This represents huge missed opportunities to engage with willing customers on an ongoing basis.